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Through the discussion of two case studies, the purpose of this paper is to suggest that nurses may drive themselves to achieve the impossible. Professional bodies and health care expert emphasise the importance of always putting the interests, health and wellbeing of patients first. Could this be at the expense of nurses’ health, thus limiting their capacity to provide quality care for their patients?

The two case studies discussed offer examples of how two nurses nearly lost their lives in their personal drive to deliver quality nursing care in adverse conditions. The paper is based upon the hypothesis that an organisation which invests in the development of a healthy workplace culture, in which staff are put first, will not only enhance the health and wellbeing of its staff, but will ultimately result in the development of a culture which will empower staff to deliver the highest quality of care.

These case studies not only offer an example of the risk of neglecting self-care, the risk to Ben and Lily who quickly changed roles from nurse to patient, but also the risk to the quality of health care as a consequence of not paying due attention to the health and wellbeing of nurses (Crane and Ward, 2016). This paper suggests a radical and no doubt controversial shift of focus. Treat nurses as patients, obsess about the quality of their care, to create a culture in which nurses are nurtured so that they can in turn, and they will, nurture their patients.

The Royal College of Nursing, the nursing professional body and trade union for all nurses have actively campaigned for a safe and health workplace for the last three years. They support RCN Safety Representatives to work with employers to develop a safe and health working environment for Staff. An important part of this work is the Healthy You Campaign. This has resulted in a series of learning and development workshops for nurses and the development of supporting resources to empower nurses to take care of themselves (www.rcn.org.uk/healthy-workplace).

These case studies and the resulting discussions are the author’s own original work, and have not previously been submitted for publication elsewhere.

A pilot project commissioned to assess feasibility and impact of peer support in an Early Intervention in Psychosis (EIP) service highlighted the importance of team readiness. The purpose of this paper is to reflect on the lessons learned in recognising and facilitating team readiness in an NHS setting.

The literature suggests that mental health teams need to be ready to implement peer support, if this is to be done successfully. The authors describe the process of preparing for peer support, obstacles that arose and ways that the team found to address these.

The team had actively sought to develop peer support for some time, and negotiated with Trust managers to agree these roles in principle. However, initially unspoken concerns about duty of care emerged as a key obstacle. An arguably paternalistic desire to protect potential peer worker colleagues from stress and distress could have resulted in unnecessary risk aversion and a narrowing of the role. Willingness and opportunity to reflect on the change in relationship from service user/professionals to colleagues enabled these concerns to be aired, and practical solutions agreed.

Team enthusiasm is not the same as team readiness. The team’s willingness to identify and reflect on implicit concerns facilitated an acceptance of the change in relationship with peer workers, which in turn enabled the development of standard operating procedures to ensure safe and effective peer support as “business as usual.”

This paper considers the process of welcoming peer workers in an EIP team and offers practical suggestions that may be of value to other teams seeking to implement peer support in similar adult mental health settings.

This paper aims to focus on a little studied but important type of conflict, zero‐sum situations. These conflicts are less likely to take place than those in which participants can come to an integrative agreement, but knowing how to best strategize for zero‐sum conflicts can lead to better outcomes in these situations.

Participants in the study utilized two specific strategies – purposive or contingent – in a rock‐paper‐scissors elimination tournament. The use of the strategy and the outcome were measured in a controlled setting.

Results demonstrate that using a strategy in a win‐lose conflict situation significantly predicts success. Further, competitive individuals are more likely to utilize strategies than other personality types.

This paper builds on the theory that individuals in conflict situations have preferences, pursue goals, and behave purposefully. In particular, the paper studies the antecedents to strategies employed in a conflict situation and that strategy's effect on the outcome.

OUR readers begin this month a year which we hope has many library possibilities. The growing recognition of libraries and of the calling of the librarian gives one reason to believe that progress will continue, gradually it is true, but surely, towards a fairer and more generous library policy than has been possible in the past. Vestiges of worn ideas Still remain, as when we hear that a library has mutilated its newspapers deliberately in the belief that this would in some way suppress the betting habit. There are libraries, too, in some towns, even in some universities—incredible as that may seem to those who do not know them—where librarianship is so bad that its natural recognition is pity or contempt. And it is curiously the nature of things that people who know bad libraries accept them as bad and do not attempt righteous criticism. But such ideas and such libraries grow fewer every year. We begin 1930 with new and high hopes.

Digital ethnographers acknowledge that online spaces are always co-produced within the social, political, material and sensory – never distinct from what we may think of as ‘offline’. However, in documenting our fieldwork (e.g. fieldnotes, screenshots and recordings) and representing our findings in research outputs, scholars tend to draw more firm boundaries around our object of study. The excess, the digital life on the margins of digital ethnography often entangled with the fieldwork site, is cut away to present a neatened case study that can be analysed. In this chapter, I examine the excess and ‘unrelated’ screenshots I took during a digital ethnography project in 2020 to explore what these ‘offcuts’ can offer in contextualising my encounters with the short-form video app TikTok. Over nine months in 2020, I observed healthcare workers using the app to share health information and analyse their content. At the same time, with the pandemic unfolding across the world, I was scrolling through the news on Twitter, watching press conferences from health authorities, sharing funny TikToks with friends and receiving information in a family group chat. This layering of everyday experiences of the pandemic forms part of how I sensed and experienced TikTok content during my digital ethnography. I examine these ‘excess’ screenshots to think through the always more-than-digital boundaries of digital ethnographic fieldwork. I reflect on the messy entanglement of digital ethnography, where my own digital practices – intensified by COVID-19 lockdown conditions – and the broader conditions they emerged from, became inevitably enmeshed with my research practice.

The purpose of this paper is to discuss the influence of glamour, scopophilia and self-sexualisation in luxury celebrity endorsement.

In step 1, an experimental study was conducted with 100 respondents assessing the response towards manipulated print ad stimuli operationalizing the influence (in general terms) of lay out, endorser’s beauty pattern, body language (cool, smile appeal, sex appeal and disruptive), gazing and landscape. In step 2, respondents evaluated their response towards five perfume print ads retrieved from real advertising campaigns with different brand personalities (DKNY, Moschino, Chanel, Gucci and Boss).

The ideal copy strategy is: a couple of brunette Caucasian endorsers; “close-up” photo; sexy body language; indirect smiling gaze; and urban landscape. Multiple regression models were built for each ad/brand (personality) in order to predict the willingness to pay for a bottle of perfume.

The paper suggests a holistic theoretical framework describing the influence of celebrity characteristics, advertising copy strategy, social-cultural trends and brand variables in the advertising processing.

Advertising copywriters and brand managers must control the role of glamour and the self-consciousness of women seduction power in branding advertising.

Glamour, scopophilia or self-sexualisation are three different concepts which have a lot of sociological implications because they influence the way as the society perceive the role of women as endorsers in advertising, but also in other life dimensions.

This paper fills a gap in the literature, since this paper make an innovative analysis of the influence of these recent post-modernist socio-cultural trends.

This chapter explores the development of the dangerous, sexualized fembot archetype in science-fiction film and television, drawing a line from the robot Maria in Fritz Lang's Metropolis (1927) to contemporary versions of the archetype.

Primarily, this chapter outlines how this historically villainous trope has been augmented and redefined in twenty-first Century posthuman science-fiction texts Ex Machina (Alex Garland, 2014) and Westworld (Joy et al., 2016 –). Both feature fembot characters who are central to the narrative, and can be defined as both villainous at times, but who also occupy the position of arguable sympathetic protagonists. In part, this redefinition can be argued as more a reflection of a Western hegemonic shift towards feminist values. Nevertheless, there have been criticisms of the male gaze present in both and of the emphasis on female suffering.

As oblique texts for an 18–35 audience, both Ex Machina and Westworld ask more questions than they answer. Through textual analysis and with reference to relevant scholarship, this chapter considers the impact of audience and institution on representation, the interplay between genre conventions and the presentation of the archetype as well as a considering how both offer different treatment of intersectional androids.

Rachel Carson was a notable woman who studied the environment and cared for the planet Earth. Her life was highlighted by several significant events that unfolded to future events culminating with her writing the landmark book Silent Spring. In this NCSS notable trade book lesson plan format, students record 12 significant events in Rachel Carson’s life on a graphic organizer. The graphic organizer is designed as 12 circles like the face of a clock to show chronological order. Using the information provided in the book Rachel: The Story of Rachel Carson (Ehrlich, 2003), students record 12 events to illustrate the cycle of life. This practical graphic organizer also can be used for recording important events in other people’s lives read in biographies and autobiographies as well as important events in each student’s life. Reading and sharing from the graphic organizer in chronological order prompts meaningful class conversations and learning experiences.

Tiger Woods suffered minor injuries and major scrutiny into his personal life due to a suspicious car crash. Previous research suggests that his sponsors would be expected to suffer a significant negative shock. The purpose of this paper is to determine if there was such a shock and to clarify the role that the estimation and event windows have on measuring its significance.

The event study methodology is used for Tiger's core sports related sponsors: Electronic Arts (Tiger Woods PGA TOUR), Nike (Nike Golf), and Pepsi (Gatorade) and his sponsors that are unrelated to sports: AT&T, Accenture, and Procter & Gamble.

The sponsors did not suffer a statistically significant negative cumulative abnormal return. Even under liberal standards and for any event or estimation window that was considered. However, the event windows and estimation windows greatly affected the test statistics.

Tiger Woods' situation is, perhaps, the perfect case study for many papers that have found a negative stock market reaction to a scandal. Yet, there sponsor's stocks did not have a significantly negative response under any condition studied. Also, the estimation window is found to have a very large impact on the test statistics.