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Article
Publication date: 1 November 2006

224

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International Marketing Review, vol. 23 no. 6
Type: Research Article
DOI:
ISSN: 0265-1335

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Book part
Publication date: 1 January 2008

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Michigan State University Contributions to International Business and Innovation
Type: Book
DOI:
ISBN: 978-1-84855-440-5

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Article
Publication date: 26 October 2012

345

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International Marketing Review, vol. 29 no. 6
Type: Research Article
DOI:
ISSN: 0265-1335

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Article
Publication date: 26 June 2009

Avinandan Mukherjee

580

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International Journal of Pharmaceutical and Healthcare Marketing, vol. 3 no. 2
Type: Research Article
DOI:
ISSN: 1750-6123

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