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Article
Publication date: 19 October 2023

Markus Vanharanta and Phoebe Wong

This study aims to contribute to the field of customer portfolio management by proposing a novel approach rooted in dialectic critical realism (DCR). DCR, as an ontological…

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Abstract

Purpose

This study aims to contribute to the field of customer portfolio management by proposing a novel approach rooted in dialectic critical realism (DCR). DCR, as an ontological theory, enables a fundamental reimagining of customer portfolio management as a dialectic process. The conceptualized dialectic portfolio management is motivated by the concept of “absence”, akin to Hegelian “antithesis”, which highlights limitations, problems and tensions in portfolio management. In essence, “absence” serves as a diagnostic tool that directs portfolio actions towards resolving problems by pursuing a more comprehensive “totality”, similar to the Hegelian notion of “synthesis”.

Design/methodology/approach

This conceptual paper theorizes DCR in business marketing and customer portfolio management.

Findings

DCR conceptualizes customer portfolios as relational structures characterized by omissions and tensions. These issues are addressed through a dialectic synthesis aimed at achieving a more comprehensive “totality”. Consequently, DCR guides portfolio management to continually re-think the connections and distinctions that define a portfolio within its network context. This dialectic process is facilitated by a novel vocabulary that enhances the understanding of network and portfolio relations, incorporating concepts such as “intrapermeations”, “existential constitutions”, “intra-connections” and “intensive” and “extensive” portfolio practices.

Originality/value

This study aims to foster a fresh and process-oriented perspective on portfolio management, drawing inspiration from the growing demand for enriched dialectic theorizing within the realm of business marketing. The adoption of a dialectic process orientation based on DCR revolutionizes the comprehension of portfolio management by fundamentally reimagining the underlying ontological assumptions that underpin the existing body of literature on customer portfolios. Moreover, DCR asserts that ethical considerations are inextricably linked to human experiences and associated practices, emphasizing ethics as an integral component of customer portfolio management.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 3
Type: Research Article
ISSN: 0885-8624

Keywords

Content available
Book part
Publication date: 5 October 2017

Abstract

Details

Custard, Culverts and Cake
Type: Book
ISBN: 978-1-78743-285-7

Content available
Book part
Publication date: 1 January 2005

Naresh K. Malhotra

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Content available
Book part
Publication date: 24 April 2024

Brielle Gillovic, Alison McIntosh and Simon Darcy

Abstract

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The Disabled Tourist: Navigating an Ableist Tourism World
Type: Book
ISBN: 978-1-80455-829-4

Content available
Article
Publication date: 1 December 2004

153

Abstract

Details

Library Hi Tech News, vol. 21 no. 10
Type: Research Article
ISSN: 0741-9058

Open Access
Article
Publication date: 7 January 2022

Abdullah Al Mamun, Mohammed Kamal Hossain and Md. Akhter Hossain

In this paper, the authors show that ecological restoration potential through natural regeneration of degraded tropical rainforest is possible. This is significant because at…

1011

Abstract

Purpose

In this paper, the authors show that ecological restoration potential through natural regeneration of degraded tropical rainforest is possible. This is significant because at present most of the tropical forest of the world, including of Bangladesh, are degraded.

Design/methodology/approach

Regeneration status of Chunati Wildlife Sanctuary (CWS) was assessed through stratified random sampling method using sample plots of 5 × 5 m in size covering 269 sample plots.

Findings

A total of 3,256 regenerating seedlings/saplings of 105 species belonging to 35 families were recorded from CWS. From regenerating tree species, maximum (37.83) family importance value (FIV) index was found for Euphorbiaceae followed by Myrtaceae (18.03). Maximum importance value index (IVI) was found for Aporosa wallichii (21.62) followed by Grewia nervosa (16.41). Distribution of seedlings into different height classes of regenerating tree species was also calculated.

Practical implications

Forest scientists are working to find out the best nature-based solution for ecological restoration of tropical rainforests to attain climate resilient ecosystem in a sustainable way. Tropical rain forest has huge plant diversity, and we find that ecological restoration is possible through natural regeneration from its rich soil seed bank. Natural regeneration is the best nature-based solution for sustainable management of the forest.

Social implications

The authors believe that the findings presented in our paper will appeal to the forest and environmental scientists. The findings will allow readers to understand degraded tropical hill forest ecosystem and its management strategy.

Originality/value

The authors believe that this manuscript will give a clear picture about degraded tropical hill forest ecosystem and its genetic composition, diversity and soil seed bank status to apply appropriate management strategy.

Details

Ecofeminism and Climate Change, vol. 3 no. 1
Type: Research Article
ISSN: 2633-4062

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