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Examines the effectiveness of advertising in the light of the shift of marketing budgets in favour of promotions. Discusses the reasons for this shift and summarizes studies which show that advertising does work, especially during recessions. Concludes that advertising should not be neglected since, unlike promotions, it both raises sales in the short term and builds brands in the long term.

This paper provides a definition of records management from the point of view of those working within local government in the UK. The development of records management in this sector is over‐viewed and placed in the context of changing financial and managerial requirements The author suggests that a ‘renaissance’ is taking place in local government records management, due partly to the development of the quasi commercial organisation, compulsory competitive tendering, total quality management and the potential of I.T. He concludes by stating that there is a need, within local government, for controlled and managed information structures, and that the records manager is well placed to oversee the fulfilment of this need.

This study considers the impact of an experiential visual-based learning pedagogy on students undertaking a business start-up module. The current undergraduate student is different with a dependency culture on a range of electronic media (e.g. mobile phone, laptop, tablets) underpinning their existence. The term ‘digitally demanding’ has been coined to describe such individuals. Such individuals think and act in a different way expecting immediate personal solutions to problems they encounter. Thus, there is a need to challenge their mindsets and thought processes to think in a creative and innovative manner to identify appropriate decisions. Educational pedagogy requires a significant mind shift to create enterprising and creative individuals for the modern organisation. The focus of this study is upon enabling students to develop a valid and robust business idea through use of visual learning methods that is described here as ‘rapid entrepreneurial action’.

The outbreak of typhoid fever which had been traced to a “carrier” of the fever germs may be given as a reason for the following note on the regulations relating to the manufacture of ice cream. This brief re‐statement of the regulations will serve to indicate the nature of the control exercised by the health authorities over a widely spread trade. It need hardly be pointed out that cream in the usually accepted sense of that term or its substitute containing a certain proportion of milk powder or skim milk is peculiarly liable to act as an agent in the dissemination of certain types of disease. “New regulations, the “Ice Cream (Heat Treatment) Regulations, 1946,” at present in draft, but operative from May 1st, 1947, deal with the sterilisation of the raw material and the retail sale in the finished and frozen state. Registration of premises, inspection by the local authority, combined with the goodwill of the trade, are obvious safeguards. The term “ice cream” possibly suggests to the average consumer a frozen mixture of cream—as that word is usually understood to mean—flavoured with the fresh juice or fresh‐fruit pulp of the name fruit. Such a mixture, if made from wholesome materials under hygienic conditions, would be a good, palatable luxury, and from the nature of the case seasonal. Most of us at some December midnight have had something called strawberry ice. The name stands, but the composition is rather a matter for speculation by the uninitiated. The term “cream” has been for many years applied to substances which though wholesome in themselves are not cream—vegetable fats, milk powder and the like—but they form the basis, so to speak, either in whole or in part of ice cream. There is in fact no official standard to define what is meant by ice cream, and the definition which we have ventured to offer must obviously be extended to apply to a large number of substances that do not of necessity consist either partly, still less wholly, of cream or of any substance whose origin is to be found in fruit of any kind. Ice cream, in fact, is a substance whose composition it seems may vary within wide and undefined limits. Thus the Ice Cream (Prohibition of the Manufacture and Sales) Order, 1942, says “‘Ice cream’ includes water ices.” The Ice Cream Transport Order (No. 305, March 22nd, 1945), prohibiting the export of ice cream to Great Britain from Northern Ireland, says: “Ice cream includes water ices and any article, whether frozen or chilled, and under whatever description it is sold, which is sufficiently similar to ice cream as to constitute a substitute for ice cream.” The statements just quoted seem to imply that ice cream may be made of almost anything as long as price, temperature and taste suit the requirements of the consumer. However, our concern is less to do with its composition as with regulations that have to do with the hygienic requirements of its manufacture. It may be pointed out that as things stand at present registration relates to premises and not to persons employed therein. Anyone can be employed in an ice cream factory, as he can be employed in any other kind of food factory. The matter of engaging him is left to the heads of the factory. They, as commonsense business people, with the interests of their business at heart, are not likely to engage anyone who is at sight obviously unfitted for the job. On the other hand, habits and health, especially the latter, become of peculiar importance when such a substance as ice cream is the object of manufacture. To make regulations as to the registration and inspection of premises, is one thing. It is not too easy to enforce such regulations. In the case of persons it is more delicate and difficult. If the offence be of habit it can be readily detected and dealt with. If of health, it becomes a matter for the Medical Officer of Health and his professional colleagues. Under Section 14 of the Food and Drugs Act, 1938, which came into force on October 1st, 1939, all premises in which ice cream is sold, manufactured, or stored must be registered with the local authority. The purpose for which registration is sought—sale, storage, or manufacture—must be stated, and also the nature of other business, if any, that may be carried on on the premises. If the premises appear to the local authority to be unsuitable, registration may be refused, or, if previously granted, may be cancelled. Notice of the refusal to register, or to cancel registration, must be served on the applicant or tenant of the premises by the local authority, giving reasons for the act, and the applicant or tenant may then, if he wishes, request the local authority to show cause, for the reasons given by them, why they should refuse to register or wish to cancel registration.” It need hardly be pointed out that the sole reason for registration is to enable the local authority to satisfy themselves that hygienic conditions are complied with, such as cleanliness, light, ventilation, adequate water supply and sanitation in general. Though the conditions may be complied with there is still the more serious danger that may arise from “milk‐borne diseases,” a danger that is admittedly peculiarly acute when such a substance as ice cream is the subject of manufacture or storage. The Medical Officer of Health must therefore be informed by the manufacturer if any milk‐borne disease has occurred among persons living or working in or about the premises. We may hazard the guess that it may not always be easy for the manufacturer to obtain such certain knowledge. “Milk‐borne disease” means enteric fever (including typhoid or paratyphoid), dysentery, diphtheria, scarlet fever, acute inflammation of the throat, gastro‐enteritis, and undulant fever—a formidable list—and any other disease that may be declared milk‐borne by the Minister of Health. With the best will in the world on the part of everybody concerned the enforcement of this Order, and there can be obviously no half measures in doing so, presents difficulties that can only be adequately appreciated and discussed by medical practitioners who are conversant with the nature of the disease in general and with the particular conditions that led to its occurrence. Apart, however, from its purely medical aspect, and if we consider the manufacturer we find that if he has done his duty in this respect he may have his business brought to a standstill, or at least a part or even the whole of his stock destroyed. The Medical Officer of Health is very rightly empowered, in the interests of public health, which override all other considerations, to prohibit the use for human consumption of any substance likely to convey milk‐borne disease and to order either its removal or its destruction. Compensation can be paid to the manufacturer if the Medical Officer of Health, after further enquiry, be satisfied that the suspected substance is not injurious. His notice for destruction or removal must then be withdrawn. On the other hand, compensation will not be paid if the suspected substance was actually injurious, or was made on the premises while the order of the Medical Officer was still in force. If a person feels aggrieved by the decision of the local authority he may appeal to a court of summary jurisdiction. Any change in the occupation of registered premises must be notified to the local authority by the ingoing tenant if he intends to use such premises for the purpose for which they were registered. If at the commencement of the Act of 1938 a local Act was in force dealing with the conditions for registration of premises it may remain in force unless the Minister, at the request of the local authority, declares the 1938 Act, 14 (1), to be in place of it. The use of unregistered premises renders the offender liable to a fine not exceeding £20, and for a second offence a maximum penalty of £100 and for three months imprisonment. Every street seller of ice cream must have his name and address on the barrow or container. It may be added that hotels, clubs and inns are exempt from registration, and theatres, music halls and the like are also exempt unless they manufacture ice cream on the premises. The Order of 1942 prohibited the manufacture of ice cream in catering establishments or in institutions, meaning by these terms premises previously authorised to do so by licence from the Ministry of Food or by a Food Control Committee. Institutions or households were exempt from this Order if the ice cream manufactured was to be consumed on the premises. This Order was rescinded by an Order of November 16th, 1944, and manufacture was resumed from that date. This was certainly not due to any marked increase in the milk supply. The trade demand was and is at least in part met by a permitted substitute.

In some settings, sharecropping is associated with large extended families, high fertility, and early age of marriage. These demographic practices are often considered to be labor strategies for working extensive share‐tenancies. Where agricultural production is primarily labor intensive, landlords can increase their income, within certain limits, by maximizing the number of adult workers. If landlords hold considerable power over their tenants, they may have a large influence on demographic practices. Although this relationship between sharecropping and some of these demographic practices is found throughout much of history in northern Italy, the evidence is less clear for fifteenth‐century Tuscany. Herlihy and Klapisch‐ Zuber's study of the Catasto of 1427, a set of tax declarations, found no relation between household structure and land tenure. Some of their work suggested that fertility was higher among sharecroppers, but this relationship was not specified in detail. They did not consider the relationship between land tenure and age of marriage. This paper reconsiders the relationship between land tenure, household structure, fertility, and age of marriage. To try to correct for problems with Herlihy and Klapisch‐Zuber's land tenure variable, their data were aggregated to the administrative unit of analysis. The aggregated data show that sharecropping in rural Tuscany in 1427 was associated with household extension, high fertility, and early age of marriage, although the magnitude of this relationship was not large. Possible reasons for this weak relationship are discussed.

This paper sets out to profile the activities and consumers of a unique and successful local food retail outlet in the UK that is based on weekly community markets.

The seminal literature on local food in the UK is reviewed prior to providing a case study on a local food outlet, the True Food Co‐op. This is followed by the results from a detailed survey of its customers.

The increase in availability of and interest in local food over the last decade has been matched by new research findings. Although there is a consensus on the reasons why people buy local food, there are significant gaps in other areas of one's understanding, such as the lack of a clear definition of what local food is. This is frustrating further developments in the sector.

Business development strategies that rely on niche markets, such as local food, in fast‐moving consumer goods categories are enjoying rapid growth. However, there are many difficulties with research in this area that emerge from the multitude of purchases made by numerous people, of various products, and in different places.

Innovative community‐based food retail outlets, such as the True Food Co‐op, provide an example of a business model that links consumers and producers in local food networks. As such they contribute to food security by filling a vital role in a diversified, resilient and environmentally friendly food system.

The paper publicises recent research findings in the local food sector that have practical implications for policy. In addition, these findings are important for individual businesses in the local food sector which are aiming to develop and secure their position in the marketplace.

The electrical industry must continue to play a positive role in industrial markets irrespective of whether general economic conditions are good or bad. The most economic coal prices will need to be sought, adjustments to the changing social/economic conditions made so as to keep pace with the market, the marketing of electricity's technical benefits pursued vigorously and research and development into newly emerging areas (such as low‐energy housing) continued. Over the coming 20 years the aim should be to exploit opportunities presented by increases in the general level of economic activity, to look for openings for improved electricity sales and encourage development of sales opportunities in the new technologies.

There appears to be widespread belief in training benefits which can be derived from the use of Outdoor Management Development (OMD) despite an apparent lack of valid and reliable research in this area. Problems with operationally defining OMD may have generated some of the confusions and controversy which are evident in the literature. An examination of a widely used model of evaluation suggests that it may be prone to contamination by potential sources of systematic bias. Consequently, results derived from this form of evaluation are difficult to verify. Potential users of OMD may need critically to evaluate the evidence used to support claimed outcomes before deciding to use this form of training. The only current way for practitioners to gain valid and reliable evidence about the outcomes of OMD training may be for them to conduct their own evaluations. Undertakes a wide review of the available literature, providing tables, which shows the general characteristics of the literature sample, and the most commonly cited outcomes.