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Article
Publication date: 28 August 2007

Michael B. Beverland

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Journal of Business & Industrial Marketing, vol. 22 no. 6
Type: Research Article
DOI:
ISSN: 0885-8624

Content available
Article
Publication date: 28 August 2007

459

Abstract

Details

Journal of Business & Industrial Marketing, vol. 22 no. 6
Type: Research Article
DOI:
ISSN: 0885-8624

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