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The paper aims to compare two general team identification processes of consumers’ in-group-favor and out-group-animosity responses to sports sponsorship.

The paper draws on two studies and four samples of professional baseball fans in Taiwan (N = 1,294). In Study 1, data from the fans of three teams were analyzed by using multi-group structural equation modeling to account for team effects and to consider parallel in-group-favor and out-group-animosity processes. In Study 2, the fans of one team were sampled and randomly assigned to assess the sponsors of one of three specific competitor teams to account for differences in team competition and rivalry. In both studies, these two processes were compared using patterns of significant relationships and differences in the indirect identification-attitude-outcome relationships.

Positive outcomes of in-group-favor processes were broader in scope and were more pronounced in absolute magnitude than the negative outcomes of out-group-animosity processes across all outcomes and studies.

The research was conducted in one country and considered the sponsorship of one sport. It is possible that the results could differ for leagues within different countries, more global leagues and different fan bases.

The results suggest that managers should carefully consider whether the negative out-group-animosity outcomes are actually present, broad enough or strong enough to warrant costly or compromising intervention, because they might not always be present or meaningful.

The paper demonstrates the comparatively greater breadth and strength of in-group-favor processes when compared directly to out-group-animosity processes.

This study investigates antecedents determining the inclination to engage in future environmental entrepreneurial activities. Building on passion research and social cognitive theory, the authors explore the role of environmental passion for environmental entrepreneurial intention, drawing attention to the mediating role of environmental self-efficacy.

A regression-based path analysis for mediation to test the developed hypotheses on a sample of 139 young individuals is applied.

The results demonstrate a significant positive effect of environmental passion on environmental entrepreneurial intention. The mediation analysis shows a positive direct and indirect effect of passion on intention, concluding that self-efficacy is a partial mediator. The results further suggest that environmental entrepreneurial intention is related to gender. In contrast, covariates like age, entrepreneurial exposure and entrepreneurship education have no significant effect.

The results have implications for practitioners and policymakers who aim to further entrepreneurship for environmental sustainability. It underlines the need to take emotional antecedents seriously, suggests policy for creative and interdisciplinary education with respect to its challenges and emphasizes the roles of teachers in fostering passion.

The results provide a deeper contextualized understanding of passion, self-efficacy and intention in environmental entrepreneurship. These results offer an original perspective of entrepreneurship as a conduit to channel energy, concerns and passionate interests in the natural environment. The study presents theoretical implications for passion theory by extending sources of passion and clarifying the direction of self-efficacy in entrepreneurship.