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Article
Publication date: 16 October 2024

Benton Jones

Research examines the effectiveness of different-race presenter avatar use on bias reduction in single-session online diversity training. Building on research that indicates…

Abstract

Purpose

Research examines the effectiveness of different-race presenter avatar use on bias reduction in single-session online diversity training. Building on research that indicates different-race presenter use in in-person diversity training and different-race presenter avatars in online interactions are effective in reducing bias, this paper aims to test the use of simulated Inter Group Social Contact (IGSC) theory in single-session online diversity training. Undergraduate business students at nine United States institutes of higher education participated in an online training module that provided either a same-race or different-race presenter avatar to each participant. Participants then completed the Modern Racism Scale. The data were analyzed using T-tests and an analysis of covariance. Potential drawbacks to the use of different-race presenters and the diversity of the student bodies at participating institutions are considered. Results suggest that the use of different-race presenter avatars in brief online diversity training does result in less racial bias in some groups but is not effective among the groups such training is designed to affect. The results are cautionary. Organizations are advised to use multi-installment training programs when using a different-race presenter avatar to improve the effectiveness of online diversity training.

Design/methodology/approach

Participants were asked to answer demographic questions, to view a video with one of two avatars representing the online diversity training presenter, then to complete the Modern Racism Scale questionnaire. Results were evaluated based on school membership, representing the diversity of the school’s student body, gender and self-identified race using Independent T-tests and covariate analysis.

Findings

The effect of the use of different-race presenter was minimal and was not uniform across groups. Bias was not reduced in male or nonminority groups. Felt bias of minority respondents was reduced. There was a weak correlation between the diversity of school populations and the effect of different-race diversity presenters.

Research limitations/implications

Participants were undergraduate students invited to participate by their instructors. Participants self-identified their gender and race.

Practical implications

The use of different-race diversity presenters in single session online diversity training is cautioned against.

Social implications

Though the use of different-race diversity training presenters has been found to reduce bias in multisession online training and in in-person training, the use of different-race diversity training presenters may not be beneficial in single session online diversity training. Thus, this innovation is limited in its use. Specifically, felt bias by the object of bias was reduced, which is considered a negative response to diversity training. Single session online diversity training is more likely to be used by smaller firms which employ much of the workforce.

Originality/value

The effect of different-race diversity presenters had been tested in multisession online training and in in-person training, but not in single-session diversity training.

Details

Journal of Ethics in Entrepreneurship and Technology, vol. 4 no. 2
Type: Research Article
ISSN: 2633-7436

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Book part
Publication date: 25 July 2008

Abstract

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Studies in Symbolic Interaction
Type: Book
ISBN: 978-1-84663-931-9

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Article
Publication date: 31 May 2013

Sarah Fletcher

85

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International Journal of Mentoring and Coaching in Education, vol. 2 no. 1
Type: Research Article
ISSN: 2046-6854

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Book part
Publication date: 30 May 2016

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Creative Social Change
Type: Book
ISBN: 978-1-78635-146-3

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Book part
Publication date: 25 February 2021

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Aging and the Family: Understanding Changes in Structural and Relationship Dynamics
Type: Book
ISBN: 978-1-80071-491-5

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International Journal of Retail & Distribution Management, vol. 31 no. 7
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 1 July 2003

Bryan Roberts

135

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International Journal of Retail & Distribution Management, vol. 31 no. 7
Type: Research Article
ISSN: 0959-0552

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Book part
Publication date: 8 September 2022

Stephen Turner

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Mad Hazard
Type: Book
ISBN: 978-1-80382-670-7

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Article
Publication date: 29 October 2014

10

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Gender in Management: An International Journal, vol. 29 no. 8
Type: Research Article
ISSN: 1754-2413

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Book part
Publication date: 14 November 2016

Robert H. Herz

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More Accounting Changes
Type: Book
ISBN: 978-1-78635-629-1

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