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Publication date: 4 February 2014

John W. Cadogan

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International Marketing Review, vol. 31 no. 1
Type: Research Article
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ISSN: 0265-1335

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Publication date: 4 February 2014

Martin McCracken

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Education + Training, vol. 56 no. 1
Type: Research Article
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ISSN: 0040-0912

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