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The purpose of this paper is to (n=472) examine how negative, user-generated content on Facebook impacts stakeholders’ perceptions of the organization.

At Phase 1, stakeholders’ perceptions about the organization – public relationship, corporate social responsibility, attitude toward the organization, and reputation of the organization were assessed. A week later, at Phase 2, participants were exposed to negative Facebook comments. This study employed the theory of inoculation as a way to bolster stakeholders’ attitudes to protect against attitude shift following exposure to negative, user-generated comments.

Paired sample t-tests indicate stakeholders’ perceptions of the organization – public relationship and corporate social responsibility significantly decrease after stakeholders read negative, user-generated content. The pattern of means supports the idea inoculation can prevent against attitude shift.

Strategic communication professionals should be aware of the impact negative posts can have and develop a strategy to respond to negative comments on Facebook.

There is limited experimental research examining the impact of negative Facebook posts on stakeholders. It extends current literature and provides practitioners with some guidance on the impact of negative, user-generated content.

The paper aims to test Benoit's five image restoration strategies to examine how each strategy impacts perceptions of the organization‐public relationship (OPR) and corporate social responsibility (CSR). It also examines how the strategy used impacts the credibility of the source cited in the crisis response message.

An experiment measures stakeholders' reactions to the different crisis messages and the messages' impact on perceptions of the OPR, CSR, and source credibility measures.

Results indicate the reducing the offensiveness strategy led to higher perceptions of the OPR and CSR. The image restoration strategy employed does impact stakeholders' perceptions of the credibility of the source.

The paper indicates organizations should try to bolster, minimize, transcend, and differentiate when preparing crisis messages during a product recall crisis. These types of messages protect the OPR and perceptions of CSR.

It adds to the experimental literature (whereas previous research uses cases studies). It expands Dardis and Haigh by examining the impact image restoration strategies have on OPR and CSR. It also extends current literature by examining the source of the message and how the image restoration strategy employed impacts the credibility of the source.

The purpose of this paper is to examine the content of for‐profit organizations' Facebook pages and how the communication strategy employed impacts stakeholders' perceptions of the organization‐public relationship, corporate social responsibility, attitudes, and purchase intent.

For Study 1, a content analysis examined the types of information on for‐profit organizations' Facebook pages. Facebook pages were coded for organizational disclosure and information dissemination, corporate social responsibility information, and interactivity. Pages were also coded for using a corporate ability, corporate social responsibility, or hybrid communication strategy. Three organizations were then selected based on the content analysis results to serve as exemplars in the two‐phase experiment. Participants filled out measures of initial attitudes, perceptions of the organization‐public relationship, corporate social responsibility, and purchase intent. A week later, participants interacted with the organizations' Facebook pages and then answered additional scale measures.

Study 1 found for‐profit organizations discuss program/services, achievements, and awards on their Facebook pages. The main communication strategy employed on Facebook is corporate ability. Study 2 results indicate interacting with Facebook pages bolsters stakeholders' perceptions of the organization‐public relationship, corporate social responsibility, and purchase intent. The organization employing a corporate social responsibility communication strategy had the most success bolstering these variables.

Several of the organizations did not have Facebook pages to code for the content analysis. Some organizations' pages were not coded because the page was just starting and there was no information available. The content analysis included a small sample size (n=114) which impacted the experiment. It limited the number of organizations that could be employed in the experimental conditions.

When posting information on Facebook, organizations should employ the corporate social responsibility communication strategy. However, regardless of the strategy employed, interacting with Facebook information can bolster stakeholders' perceptions of organizational‐public relationships, corporate social responsibility, attitudes, and purchase intent.

The paper adds to the experimental literature. There is very limited experimental research examining the impact of Facebook on stakeholders. It provides practitioners with some guidance on the types of communication strategy they should employ when posting on Facebook.

The purpose of this study is to examine whether organizational identity, commitment, and organizational citizenship behaviors (OCBs) can be bolstered through the use of inoculation treatments.

A four‐phase experiment with 317 subjects was conducted in a laboratory setting to determine if inoculation messages could bolster organizational attitudes manifested in organizational identity and commitment, as well as citizenship behaviors.

Results show that organizational identity, organizational commitment, and certain OCBs can be strengthened through internal communication.

Small effect sizes are a limitation, but they are very common in persuasion research.

This article adds to the literature on organizational identity, commitment, and OCBs. It demonstrates that inoculation can be used to bolster these employee attitudes, which had not been examined before.

Image restoration theory has become a dominant paradigm for examining corporate communication in times of crises. However, much insight gleaned from scholarly research in this area remains descriptive – simply recounting how certain corporations or companies communicated during times of crisis – rather than prescriptive. Therefore, to provide more direct guidance to corporations and organizations, this paper offers the first empirical test of Benoit's five image restoration strategies vis‐à‐vis each other simultaneously within the context of a single crisis situation.

An experimental investigation that measures consumers' reactions to differentially manipulated crisis‐communication messages. Methods of data analysis include ANOVA and post hoc comparisons of means.

Results indicate that the strategy of reducing the offensiveness of the event consistently led to higher reputation‐related perceptions of a company than did the other four strategies – denial, evasion of responsibility, corrective action, and mortification – when implemented during a product‐harm crisis situation.

Findings have direct implications for corporate communicators and the organizations they represent in developing and implementing crisis‐communication strategies.

This paper offers an original test of all image restoration strategies within the context of a single crisis. In addition to providing clearer guidelines to practitioners, such inquiry also accelerates the transfer of image restoration theory from the realm of retrospection and description to that of prescription and inference.

Alternative enterprises – organizations that operate as a business while still also being driven by a social purpose – are sometimes owned by workers or other stakeholders, rather than shareholders. What role does ownership play in enabling alternative enterprises to prioritize substantively rational organizational values, like environmental sustainability and social equity, over instrumentally rational ones, like profit maximization? We situate this question at the intersection of research on: (1) stakeholder governance and mission drift in both hybrid and collectivist-democratic organizations; and (2) varieties of ownership of enterprise. Though these literatures suggest that ownership affects the ability of alternative enterprises to maintain their social missions, the precise nature of this relationship remains under-theorized. Using the case of a global, social, and environmental values-based banking network, we suggest that alternative ownership is likely a necessary, but not sufficient, condition to combat mission drift in enterprises that have a legal owner. A supermajority of this network’s banks deploy alternative ownership structures; those operating with these structures are disproportionately associated with social movements, which imprint their values onto the banks. We show how alternative ownership acts through specific mechanisms to sustain enterprises’ missions, and we also trace how many of these mechanisms are endogenous to alternative ownership models. Finally, we find that ownership models vary in how well they enable the expression and maintenance of these social values. A ladder of mission-sustaining ownership models exists, whereby the dominance of substantive, non-instrumental values over operations and investment becomes increasingly robust as one moves up the rungs from mission-driven investor ownership to special shareholder and member-ownership models.

THE PRESIDENT of the Library Association for 1929–30 will be Lord Balneil, the son of the Earl of Crawford, and it is difficult to think of a better choice. Lord Balneil has an admirable bibliographical ancestry—if we may so put it—seeing that his grandfather, the 26th Earl of Crawford, was President in 1898; and the Haigh Hall Library at the family seat is one of the noble private libraries of England. Lord Balneil is the Chairman of the Appeal Committee for the endowment of the School of Librarianship and so has already identified himself in a practical manner with the cause of libraries.

This paper explores how Selznick’s approach to leadership can inform contemporary organizational theory and research. Drawing on Selznick’s writing in Leadership in Administration and related works, we characterize organizations as simultaneously technical entities pursuing economic goals and value-laden entities pursuing non-economic goals arising from their members and their role in society. These two aspects of organizations are deeply intertwined and in continual tension with one another, and the essential task of leadership is to uphold both – protecting and promoting values while also meeting technical imperatives. To do so, leaders establish a common purpose that includes values and ideals not just technical imperatives, they create structures and practices that embody this purpose, and they make organizational decisions and personal behavioral choices that are consistent with this purpose. We consider each task of leadership in turn, showing how Selznick’s ideas enrich and extend contemporary research on competing institutional logics, organizational design, culture, and identity, leadership, and meaningful work.