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Mark S. Glynn

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Publication date: 11 June 2009

Editors’ biographical sketches

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Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises

Type: Book

DOI: https://doi.org/10.1108/S1069-0964(2009)0000015004

ISBN: 978-1-84855-671-3

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Publication date: 16 April 2012

Advances in Business Marketing & Purchasing

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Business-to-Business Marketing Management: Strategies, Cases, and Solutions

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DOI: https://doi.org/10.1108/S1069-0964(2012)0000018021

ISBN: 978-1-78052-576-1

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Publication date: 11 June 2009

Business-to-business brand management: Theory, research and executive case study exercises

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Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises

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DOI: https://doi.org/10.1108/S1069-0964(2009)0000015017

ISBN: 978-1-84855-671-3

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Publication date: 16 April 2012

List of Contributors

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Business-to-Business Marketing Management: Strategies, Cases, and Solutions

Type: Book

DOI: https://doi.org/10.1108/S1069-0964(2012)0000018002

ISBN: 978-1-78052-576-1

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Book part

Publication date: 11 June 2009

List of Contributors

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PDF (45 KB)

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Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises

Type: Book

DOI: https://doi.org/10.1108/S1069-0964(2009)0000015002

ISBN: 978-1-84855-671-3

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Book part

Publication date: 11 June 2009

Advances in business marketing and purchasing

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Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises

Type: Book

DOI: https://doi.org/10.1108/S1069-0964(2009)0000015016

ISBN: 978-1-84855-671-3

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Book part

Publication date: 16 April 2012

Business-to-Business Marketing Management: Strategies, Cases, and Solutions

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Business-to-Business Marketing Management: Strategies, Cases, and Solutions

Type: Book

DOI: https://doi.org/10.1108/S1069-0964(2012)0000018019

ISBN: 978-1-78052-576-1

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Book part

Publication date: 16 April 2012

Advances in Business Marketing & Purchasing

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Business-to-Business Marketing Management: Strategies, Cases, and Solutions

Type: Book

DOI: https://doi.org/10.1108/S1069-0964(2012)0000018020

ISBN: 978-1-78052-576-1

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Article

Publication date: 19 April 2011

A Little Less Conversation: Connecting with Customers in a Noisy World

Mark S. Glynn

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Journal of Product & Brand Management, vol. 20 no. 2

Type: Research Article

DOI: https://doi.org/10.1108/10610421111121189

ISSN: 1061-0421

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Marketing strategy
Customers
Customer experience

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Publication date: 11 June 2009

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Business-To-Business Brand Management: Theory, Research and Executivecase Study Exercises

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DOI: https://doi.org/10.1108/S1069-0964(2009)0000015014

ISBN: 978-1-84855-671-3

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