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Book part
Publication date: 22 April 2020

Tim Chapman, Lynn Pickford and Tony Smith

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Coaching Winning Sales Teams
Type: Book
ISBN: 978-1-78973-488-1

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Publication date: 11 June 2018

Jed Donoghue and Bruce Tranter

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Exploring Australian National Identity
Type: Book
ISBN: 978-1-78756-503-6

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Book part
Publication date: 23 November 2018

Tara Brabazon, Steve Redhead and Runyararo S. Chivaura

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Trump Studies
Type: Book
ISBN: 978-1-78769-779-9

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Book part
Publication date: 19 December 2016

Radha R. Sharma and Sir Cary Cooper

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Executive Burnout
Type: Book
ISBN: 978-1-78635-285-9

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Article
Publication date: 2 November 2021

Aashish Garg, Pankaj Misra, Sanjay Gupta, Pooja Goel and Mohd Saleem

Spiritual tourism is becoming a significant growth area of the Indian travel market, with more Indians opting to go on pilgrimage to popular religious cities. There are many…

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Abstract

Purpose

Spiritual tourism is becoming a significant growth area of the Indian travel market, with more Indians opting to go on pilgrimage to popular religious cities. There are many spiritual destinations where some of this life's essences can be sought to enjoy harmony and peace. The study aims to prioritize motivators driving the intentions of the tourists to visit the spiritual destination.

Design/methodology/approach

The current study applied the analytical hierarchical process, a multi-criteria decision-making technique, on the sample of visitors from all the six spiritual destinations to rank the motivational factors that drive the intentions of the tourist to visit a spiritual destination.

Findings

The study's results postulated that spiritual fulfillment motives and destination atmosphere are the top prioritized motivations, while destination attributes and secular motives emerged as the least prioritized.

Practical implications

The research study provides valuable insights to the spiritual tourism industry stakeholders to target the tourists' highly prioritized motivations to augment the visits to a particular spiritual destination.

Originality/value

Previous research has explored the motivations and modeled their relationships with tourists' satisfaction and intentions. But, the present study has applied a multi-criteria decision-making technique to add value to the existing knowledge base.

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Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

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Publication date: 28 March 2017

Chandan Kumar Sadangi and Sanjay Mohapatra

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Change Management for Organizations
Type: Book
ISBN: 978-1-78714-119-3

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Book part
Publication date: 26 October 2021

Geoff Hayward, Eugenia Katartzi, Hubert Ertl and Michael Hoelscher

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Degrees of Success
Type: Book
ISBN: 978-1-80043-192-8

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Article
Publication date: 25 May 2010

Sheila Ray

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Library Review, vol. 59 no. 5
Type: Research Article
ISSN: 0024-2535

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Sustainability Accounting, Management and Policy Journal, vol. 1 no. 1
Type: Research Article
ISSN: 2040-8021

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Book part
Publication date: 1 January 2005

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

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