Linda M. Lyons, Amy M. Buddie and Jennifer W. Purcell
There are many studies regarding the value of gaining cultural awareness, but limited empirical evidence has been shared on programs that use integrated learning and capacity…
Abstract
There are many studies regarding the value of gaining cultural awareness, but limited empirical evidence has been shared on programs that use integrated learning and capacity building interventions to specifically build cultural competence in aspiring undergraduate leaders. This qualitative case study examined the effects of interventions designed to build intercultural competence in first-year honors students participating in a leadership development program using co-curricular activities, undergraduate research, and a short-term education abroad. Data collected from two cohorts who completed the first year of the program revealed students’ perceptions of their short-term education abroad experience’s impact on their intercultural competence and leadership development. The study demonstrates the value of integrated leadership and intercultural competence development among undergraduate students.
Andrea Runfola, Simone Guercini and Matilde Milanesi
The purpose of this paper is to investigate pharmaceutical market access (MA) and the interaction between the pharmaceutical company and other business and non-business actors…
Abstract
Purpose
The purpose of this paper is to investigate pharmaceutical market access (MA) and the interaction between the pharmaceutical company and other business and non-business actors (NBAs) involved in the MA of ethical drugs, to identify the main categories of actors, their role for MA and the content of the interaction, adopting an industrial marketing approach.
Design/methodology/approach
A qualitative interpretivist approach is adopted, with interviews as the primary data collection method: 36 interviews have been conducted with 16 key informants from the pharmaceutical industry.
Findings
The findings of this study reveal that (i) MA can be seen as a relational-driven activity with specific features owing to the highly regulated nature of the pharmaceutical industry, (ii) there is a multiplicity of business, and NBAs involved in the MA activities with whom pharmaceutical companies interact to acquire knowledge, legitimacy and make MA timely and effective, and (iii) the interaction with each category of actors has specific content.
Originality/value
This paper advances the debate on the marketing and management of pharmaceutical companies by emphasizing the importance of MA and the need to conceptualize it according to an industrial marketing perspective, revealing the interdependencies among actors for MA and the content of the interaction. It also contributes to the industrial marketing literature that has recently stressed the importance of NBAs as part of the extended business network of a company by identifying different categories of actors, their role in terms of knowledge and legitimization and the features and the trade-off of the extended business network in highly regulated markets.
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Alexandra Codruța Bîzoi and Cristian Gabriel Bîzoi
This study explores the dual impact of AI-driven productivity tools on employee performance, well-being and sustainability, focusing on the key metrics of productivity…
Abstract
Purpose
This study explores the dual impact of AI-driven productivity tools on employee performance, well-being and sustainability, focusing on the key metrics of productivity, innovation, stress, job satisfaction and sustainability.
Design/methodology/approach
The study uses econometric models and simulated data and applies difference-in-differences and regression analysis to assess the effects of AI tools on 1,000 simulated employees.
Findings
AI tools enhance productivity but offer limited support for innovation. They increase stress and reduce job satisfaction while improving governance outcomes and transparency.
Research limitations/implications
Using simulated data may limit real-world applicability. Future studies should validate findings with empirical data regarding long-term sustainability impacts.
Practical implications
A balanced AI strategy combining training and well-being support is vital to mitigate stress and sustain employee satisfaction during AI integration.
Social implications
Monitoring employee well-being and sustainability metrics is fundamental to ensure responsible AI adoption.
Originality/value
This research provides new insights into balancing AI’s productivity benefits with its psychological and ethical implications, offering guidelines for responsible implementation.
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Sadia Samar Ali, Rajbir Kaur and Jose Antonio Marmolejo Saucedo