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Publication date: 5 March 2020

Kirk Plangger and Leyland Pitt

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Journal of Product & Brand Management, vol. 29 no. 2
Type: Research Article
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ISSN: 1061-0421

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Publication date: 8 February 2024

Luk Warlop and Morana Fuduric

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European Journal of Marketing, vol. 58 no. 2
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ISSN: 0309-0566

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Publication date: 7 June 2022

Stuart Barnes and Ko de Ruyter

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European Journal of Marketing, vol. 56 no. 6
Type: Research Article
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ISSN: 0309-0566

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