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Article
Publication date: 22 June 2012

Katherine J.C. Sang, Simy Joy, Josephine Kinge and Susan Sayce

457

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Equality, Diversity and Inclusion: An International Journal, vol. 31 no. 5/6
Type: Research Article
ISSN: 2040-7149

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Book part
Publication date: 11 April 2017

Abstract

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Feminists and Queer Theorists Debate the Future of Critical Management Studies
Type: Book
ISBN: 978-1-78635-498-3

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Article
Publication date: 25 January 2011

899

Abstract

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Journal of Managerial Psychology, vol. 26 no. 1
Type: Research Article
ISSN: 0268-3946

Available. Open Access. Open Access
Article
Publication date: 13 June 2024

Neha Kalra, Pankaj Deshwal, Samir Gokarn and Shiksha Kushwah

The proliferation of technological advancements has facilitated unrestricted access to and customizable consumption of content for viewers. Over-the-top (OTT) services are…

790

Abstract

Purpose

The proliferation of technological advancements has facilitated unrestricted access to and customizable consumption of content for viewers. Over-the-top (OTT) services are becoming more and more popular as the number of people using video streaming services grows around the world. In this context, this study aims to identify the antecedents and outcomes of Customer over-the-top Experience (COTTE) by synthesizing the existing research.

Design/methodology/approach

This research used the systematic literature review approach to identify the antecedents and outcomes of COTTE, along with the publication schedule, theories, analytical techniques, research methodology, and geographic scope of the 47 studies identified from the Scopus and Web of Science database.

Findings

The findings elucidate various antecedents of COTTE, including user-related, social, content-related, and website/platform-related factors. Additionally, diverse outcomes, encompassing behavioural/attitudinal and company-related factors have been discussed. Furthermore, an integrated framework is presented herein, synthesizing extant research and guiding future researchers in this domain.

Originality/value

The study’s findings offer a novel perspective for service providers aiming to enhance the OTT experience for their customers. This study stands out as one of the first to comprehensively present the antecedents and consequences of COTTE.

Details

IIMT Journal of Management, vol. 1 no. 1
Type: Research Article
ISSN: 2976-7261

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Book part
Publication date: 6 November 2020

Cheryl K. Crawley

Free Access. Free Access

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Native American Bilingual Education
Type: Book
ISBN: 978-1-83909-477-4

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Book part
Publication date: 24 October 2022

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Inside Major East Asian Library Collections in North America, Volume 1
Type: Book
ISBN: 978-1-80262-234-8

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