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This article answers the following research question: How do institutional pressures influence the re(actions) of organizations in relation to the Sustainable Development Goals (SDGs) in the context of the coronavirus disease 2019 (COVID-19) pandemic?

The present research was conducted through the search and review of online secondary sources based on a critical and exploratory analysis. The data were obtained from the Global Compact Brazilian Committee (Rede Brasil do Pacto Global, in Portuguese) and analyzed by means of qualitative content analysis with the support of the ATLAS.ti software.

The results have showed the role of organizations in dealing with the impacts provoked by the current COVID-19 scenario. However, the association of actions implemented by organizations is evident in some SDGs, but not in all and not with the same intensity. There is a higher incidence of SDG 3 (Good health and well-being), which is linked to 278 actions. Regarding institutional pressures, we noticed a higher incidence of normative pressures, which may indicate a sense of responsibility towards employees and other stakeholders related to the prevention of the impacts caused by the pandemic.

The findings presented here can encourage companies to better direct their efforts to fight the virus without neglecting the 2030 Agenda.

The authors intend to encourage institutions that may exert coercive, normative, and mimetic pressures to recognize the impacts of their influence and better direct it to the interests of society during and after the pandemic.

This research investigates organizational actions in the context of COVID-19 from an institutional theory perspective.