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Article
Publication date: 14 August 2024

Hong-Bo Jiang, Zou-Yang Fan, Jin-Long Wang, Shih-Hao Liu and Wen-Jing Lin

This study adopts the elaboration likelihood model and configuration perspectives to explore the internal mechanisms underlying the influence of live streaming on consumer trust…

Abstract

Purpose

This study adopts the elaboration likelihood model and configuration perspectives to explore the internal mechanisms underlying the influence of live streaming on consumer trust building and purchase intention.

Design/methodology/approach

This study invited 757 experienced live streaming e-commerce users from Chinese platforms such as TikTok and RED, who participated in survey by filling questionnaires collected online. The research employed a mixed-method approach using SEM and fsQCA. SEM was utilized to analyze quantitative data to determine the direct and mediated relationships within product trust, while fsQCA served as a complement to identify the combinations of conditions that enhance product trust.

Findings

The findings reveal three important insights. Firstly, in the context of live streaming e-commerce, both product characteristics and streamer characteristics significantly influence consumers' trust in products. The para-social interaction plays a partial mediating role in the relationship between streamer characteristics and product trust. Secondly, four distinct paths are identified that contribute to enhancing product trust in live streaming e-commerce. Thirdly, PSI emerging as a core condition across all four paths, underscores the importance for merchants to foster positive social interactions with consumers beyond the live streaming environment.

Originality/value

This study enhances understanding of the dynamic live streaming e-commerce industry, offering insights into consumer behavior and practical guidance for merchants seeking to build engaged, trustworthy customer relationships.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 23 September 2021

Sourabh Shukla, Awanikumar P. Patil, Ashlesha Kawale, Anand Babu Kotta and Inayat Ullah

Effect of grain size on degree of sensitization (DOS) was been evaluated in Nickel free steel. Manganese and nitrogen contained alloy is a Ni-free austenitic stainless steels…

Abstract

Purpose

Effect of grain size on degree of sensitization (DOS) was been evaluated in Nickel free steel. Manganese and nitrogen contained alloy is a Ni-free austenitic stainless steels (ASS) having type 202 grade. The main purpose of this investigation is to find the effect of recrystallization on the DOS of stainless steel after the thermo-mechanical processing (cold work and thermal aging).

Design/methodology/approach

In the present investigation, the deformation of 202 grade analyzed using X-ray diffraction (XRD) and microstructural testing. Optical microstructure of Ni-free ASS has been done for cold worked samples with thermally aged at 900°C_6 h. Double loop electrochemical potentiodynamic reactivation test used for findings of degree of sensitization.

Findings

Ni-free ASS appears to be deformed more rapidly due to its higher stacking fault energy which gave results in rapid transformation from strain induced martensite to austenite in form of recrystallized grains, i.e. it concluded that as cold work percentage increases more rapidly recrystallization occurs. XRD results also indicate that more fraction of martensite formed as percentage of CW increases but as thermal aging reverted those all martensite to austenite. So investigation gives the conclusion which suggests that with high deformation at higher temperature and duration gives very less DOS.

Originality/value

Various literatures available for 300 series steel related to the effect of cold work on mechanical properties and sensitization mechanism. However, no one has investigated the effect of recrystallization through thermomechanical processing on the sensitization of nickel-free steel.

Details

Anti-Corrosion Methods and Materials, vol. 68 no. 6
Type: Research Article
ISSN: 0003-5599

Keywords

Article
Publication date: 13 June 2024

Ryley McConkey, Nikhila Kalia, Eugene Yee and Fue-Sang Lien

Industrial simulations of turbulent flows often rely on Reynolds-averaged Navier-Stokes (RANS) turbulence models, which contain numerous closure coefficients that need to be…

Abstract

Purpose

Industrial simulations of turbulent flows often rely on Reynolds-averaged Navier-Stokes (RANS) turbulence models, which contain numerous closure coefficients that need to be calibrated. This paper aims to address this issue by proposing a semi-automated calibration of these coefficients using a new framework (referred to as turbo-RANS) based on Bayesian optimization.

Design/methodology/approach

The authors introduce the generalized error and default coefficient preference (GEDCP) objective function, which can be used with integral, sparse or dense reference data for the purpose of calibrating RANS turbulence closure model coefficients. Then, the authors describe a Bayesian optimization-based algorithm for conducting the calibration of these model coefficients. An in-depth hyperparameter tuning study is conducted to recommend efficient settings for the turbo-RANS optimization procedure.

Findings

The authors demonstrate that the performance of the k-ω shear stress transport (SST) and generalized k-ω (GEKO) turbulence models can be efficiently improved via turbo-RANS, for three example cases: predicting the lift coefficient of an airfoil; predicting the velocity and turbulent kinetic energy fields for a separated flow; and, predicting the wall pressure coefficient distribution for flow through a converging-diverging channel.

Originality/value

To the best of the authors’ knowledge, this work is the first to propose and provide an open-source black-box calibration procedure for turbulence model coefficients based on Bayesian optimization. The authors propose a data-flexible objective function for the calibration target. The open-source implementation of the turbo-RANS framework includes OpenFOAM, Ansys Fluent, STAR-CCM+ and solver-agnostic templates for user application.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 34 no. 8
Type: Research Article
ISSN: 0961-5539

Keywords

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