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Publication date: 7 April 2014

Christos Sarmaniotis and Eugenia Wickens

139

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Marketing Intelligence & Planning, vol. 32 no. 2
Type: Research Article
DOI:
ISSN: 0263-4503

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Article
Publication date: 15 August 2016

Cleopatra Veloutsou and Francisco Guzman

363

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Journal of Product & Brand Management, vol. 25 no. 5
Type: Research Article
DOI:
ISSN: 1061-0421

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