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Publication date: 9 October 2009

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Journal of Business & Industrial Marketing, vol. 24 no. 8
Type: Research Article
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ISSN: 0885-8624

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Publication date: 1 February 2011

Pauliina Ulkuniemi and Saara Pekkarinen

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Journal of Business & Industrial Marketing, vol. 26 no. 5
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ISSN: 0885-8624

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Publication date: 7 October 2013

Kristina Heinonen, Maria Holmlund and Tore Strandvik

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Journal of Service Management, vol. 24 no. 5
Type: Research Article
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ISSN: 1757-5818

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