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Publication date: 21 August 2024

Guest editorial: Introduction to special issue on “history of marketing in Spain”, part II

Maria Elena Aramendia-Muneta, Felipe Ruiz-Moreno and María Pilar Martínez-Ruiz

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Journal of Historical Research in Marketing, vol. 16 no. 3

Type: Research Article

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ISSN: 1755-750X

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