Ian Patterson and Adela Balderas-Cejudo
This paper sets out to answer the following research question: Is nostalgia an important travel motive that helps to explain why older tourists choose a specific sustainable…
Abstract
Purpose
This paper sets out to answer the following research question: Is nostalgia an important travel motive that helps to explain why older tourists choose a specific sustainable destination?
Design/methodology/approach
This paper is a conceptual paper and uses a systematic literature review as the main method of secondary data analysis.
Findings
The findings suggest that nostalgia significantly contributes to the overall tourism experience, because older travelers often have a strong sense of nostalgia that dominates their memories and provides a positive view of the past that contributes to a greater sense of continuity and meaning in their lives.
Research limitations
Being a conceptual paper is its limitation in itself. For DMOs and marketers, it is important to understand what are the specific characteristics of a sustainable destination that are likely to serve as a cue for developing nostalgic emotions to help promote it. This can be achieved by designing nostalgic advertisements that are based on the history and cultural uniqueness of tourist attractions that stimulates the older tourists' love of history and culture, to motivate them to visit these sustainable destinations. DMOs need to capitalize on the nostalgic sentiments that are expressed by older tourists themselves that should also be used to promote nostalgia as a marketing strategy to attract potential consumers. To achieve this, potential tourists need to be shown imagery of older adults living their lives to the fullest. These include sharing photos of seniors doing “soft adventure” activities such as kayaking, hiking, and camping as well as other social activities such as dancing, socializing, learning, and cooking as examples of all the activities that older adults used to do when they were younger. Another strategy is for DMOs to use virtual reality trips to demonstrate that nostalgia contributes to sustainable tourism as it can accurately portray a destination’s atmosphere and to include its rich sensorial appeal. Nostalgia that is evoked by virtual reality has also been found to facilitate the marketing of “slow travel”, which encourages experiences of deep cultural exploration which entails choosing slower transportation, thus highlighting environmental consciousness (Juhl and Biskas, 2023). Future studies are needed to investigate how the beneficial effects of nostalgia can be employed to improve the quality of people’s social lives through sustainable tourist experiences.
Practical implications
For DMOs and marketers, it is important to understand what are the specific characteristics of a sustainable destination that are likely to serve as a cue for developing nostalgic emotions to help promote it. This can be achieved by designing nostalgic advertisements that are based on the history and cultural uniqueness of tourist attractions that stimulates the older tourists' love of history and culture, to motivate them to visit these sustainable destinations. DMOs need to capitalize on the nostalgic sentiments that are expressed by older tourists themselves that should also be used to promote nostalgia as a marketing strategy to attract potential consumers. To achieve this, potential tourists need to be shown imagery of older adults living their lives to the fullest. Another strategy is for DMOs to use virtual reality trips to demonstrate that nostalgia contributes to sustainable tourism as it can accurately portray a destination’s atmosphere and to include its rich sensorial appeal.
Social implications
Raising awareness of ageism and the need to market older individuals in a different way is key.
Originality/value
Nostalgia is related to sustainable tourism, especially to the pillar of social sustainability that helps to bring people together. It is also regarded as one of the main contributing motives behind an older traveler’s choice of a sustainable destination. However, very few studies have acknowledged the importance of nostalgia as a motivation for travel, especially for repeat visitations.
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Ian Seymour Yeoman, Heike A. Schänzel and Elisa Zentveld
Because of COVID-19, tourist behaviour has changed with a range of trends becoming more prominent. This paper sets out to explain the dominance of family tourism in New Zealand's…
Abstract
Purpose
Because of COVID-19, tourist behaviour has changed with a range of trends becoming more prominent. This paper sets out to explain the dominance of family tourism in New Zealand's domestic markets and the trends associated with it.
Design/methodology/approach
This paper is based upon secondary data from academic literature, industry reports, news media and webinars associated with New Zealand during COVID-19, starting in March 2020.
Findings
The paper explains the rise of family tourism in New Zealand during COVID-19 based upon the consumer behaviour trends of: (1) Simplicity: In search of slow; (2) Mercurial consumption; (3) Localism; (4) Staycation; (5) Healthy habits; and (6) Is it safe to come out?
Originality/value
The usefulness of this paper is derived from explaining why the rise of family tourism occurred based upon the identified trends.
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Mehrshad Mehrpouya, Daniel Tuma, Tom Vaneker, Mohamadreza Afrasiabi, Markus Bambach and Ian Gibson
This study aims to provide a comprehensive overview of the current state of the art in powder bed fusion (PBF) techniques for additive manufacturing of multiple materials. It…
Abstract
Purpose
This study aims to provide a comprehensive overview of the current state of the art in powder bed fusion (PBF) techniques for additive manufacturing of multiple materials. It reviews the emerging technologies in PBF multimaterial printing and summarizes the latest simulation approaches for modeling them. The topic of “multimaterial PBF techniques” is still very new, undeveloped, and of interest to academia and industry on many levels.
Design/methodology/approach
This is a review paper. The study approach was to carefully search for and investigate notable works and peer-reviewed publications concerning multimaterial three-dimensional printing using PBF techniques. The current methodologies, as well as their advantages and disadvantages, are cross-compared through a systematic review.
Findings
The results show that the development of multimaterial PBF techniques is still in its infancy as many fundamental “research” questions have yet to be addressed before production. Experimentation has many limitations and is costly; therefore, modeling and simulation can be very helpful and is, of course, possible; however, it is heavily dependent on the material data and computational power, so it needs further development in future studies.
Originality/value
This work investigates the multimaterial PBF techniques and discusses the novel printing methods with practical examples. Our literature survey revealed that the number of accounts on the predictive modeling of stresses and optimizing laser scan strategies in multimaterial PBF is low with a (very) limited range of applications. To facilitate future developments in this direction, the key information of the simulation efforts and the state-of-the-art computational models of multimaterial PBF are provided.
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Ian Seymour Yeoman, Albert Postma and Stefan Hartman
A case study about the creation of four scenarios that were used to make sense of the fast-moving pace of COVID-19 and the consequences for New Zealand tourism.
Abstract
Purpose
A case study about the creation of four scenarios that were used to make sense of the fast-moving pace of COVID-19 and the consequences for New Zealand tourism.
Design/methodology/approach
Adapting global visitor economy scenarios, a set of New Zealand tourism scenarios were constructed using a “back of house Shell” method and were supplemented with an expert panel to test the reliability and validity of the scenarios.
Findings
The four scenarios constructed were based on two critical uncertainties, namely economic recession and the moral dilemma of the consumer. Four scenarios were portrayed using film and TV titles to help participants visualise the scenarios. Crazy Rich Asians: Recovery represented many of the attributes of tourism in New Zealand prior to COVID-19 i.e. a focus on high value tourists from Asia. Contagion: Survival of the Fittest represented the reality of the COVID-19 pandemic. This Side of Paradise: ReThinking Tourism focused on rebuilding tourism based upon the principles of sustainability. The Colony: Gated Communities represented fortress destinations trying to keep COVID-19 at bay. Each scenario portrayed several features including a unique narrative, tourism, the tourist, vision, strategy and risks. The paper highlighted the trade-offs and conflicts between the scenarios as COVID-19 unfolded in different directions.
Originality/value
In a fluid situation, the paper reminds readers of the value of scenarios as framing devices to understand the fast-moving pace of COVID-19 when New Zealand was in unchartered waters. Thus, this study highlights how a scenario-planning process builds resilience and foresight to help stakeholders and actors make sense of crisis situations.