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Publication date: 1 January 2005

Knowledge‐Based Marketing: The 21st Century Competitive Edge

Laszlo Karpati

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European Journal of Marketing, vol. 39 no. 1/2

Type: Research Article

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ISSN: 0309-0566

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Knowledge management
Competitive advantage
Marketing strategy

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Publication date: 1 April 2003

Strategic Internet Marketing

Nigel Pope and Hume Winzar

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European Journal of Marketing, vol. 37 no. 3/4

Type: Research Article

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ISSN: 0309-0566

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Internet
Marketing
Strategy

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Knowledge‐Based Marketing: The 21st Century Competitive Edge

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