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Article
Publication date: 20 June 2023

Joohye Hwang, Tracie Tung and Hira Cho

The study aims to examine fast fashion consumers' negative in-store experiences focusing on the effect of the two store environment factors, product overload and store ambiance…

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Abstract

Purpose

The study aims to examine fast fashion consumers' negative in-store experiences focusing on the effect of the two store environment factors, product overload and store ambiance, on their confusion and consequent shopping avoidance behavior.

Design/methodology/approach

A research model of fast fashion consumers' confusion and store avoidance behavior is proposed using the Stimulus–Organism–Response framework. A pretest and the main online survey with 281 samples are analyzed, and the structural equation modeling (SEM) is conducted to test the proposed model.

Findings

The SEM results support the proposed paths statistically. Consumers' confusion, measured with the two dimensions, inefficiency and helplessness, is significantly influenced by their perceived product overload and negative perception of store ambiance in the fast fashion shopping environment. Subsequently, fast fashion consumers' confusion results in less time spent in the store.

Originality/value

The study sheds light on utilitarian shopping value in the fast fashion shopping environment by focusing on the fast fashion consumers' confusion in association with overloaded information caused by too many products and store ambiance.

Research limitations/implications

The study implies that improving fast fashion stores' inherent issues with too many products and store ambiance might help consumers mitigate their confusion and prevent customer attrition. However, the study includes only two factors. Future studies may include other various fast fashion store factors. Additionally, one of the dimensions of confusion, irritation, did not emerge in this study. More work is needed to investigate fast fashion consumers' confusion, such as using a multigroup analysis by age.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 28 no. 1
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 14 September 2010

Hira Cho and Yun Wang

The aim of this paper is to examine two culturally different countries regarding the acceptance of online customization of an apparel product.

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Abstract

Purpose

The aim of this paper is to examine two culturally different countries regarding the acceptance of online customization of an apparel product.

Design/methodology/approach

Based on previous literature, this study established hypotheses to compare US and Taiwan college students for their acceptance of online apparel customization. Hypotheses were tested by employing multigroup structural equation modeling (MSEM).

Findings

The results identified similarities and differences between US and Taiwanese respondents in the acceptance of online apparel customization.

Research limitations/implications

This research added knowledge to the existing literature of consumer adoption of new technology as shopping media.

Practical implications

The paper provides insightful marketing implications for introducing online apparel customization in different cultures.

Originality/value

This is the first study to compare two extremely different cultures for the adoption of online apparel customization.

Details

Journal of Consumer Marketing, vol. 27 no. 6
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 7 September 2012

Huiju Park and Hira Cho

This study aims to understand how social network online communities affect information seeking behavior and decision making for apparel shopping.

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Abstract

Purpose

This study aims to understand how social network online communities affect information seeking behavior and decision making for apparel shopping.

Design/methodology/approach

An empirical study was conducted using a developed research model that hypothesized the effects of selected variables on information seeking behavior at social network online communities. The analyzed data were 186 samples collected from female college students who had more than three months of experience at a social network online community.

Findings

The results confirmed the positive relationship between commitment to a social network online community and information seeking behavior at the community. This relationship was expected to be moderated by individuals' sensitivity to group conformity. A visual inspection of the plot suggested a meaningful implication, but no significant statistical results were identified in a following test. Results also found commitment will be developed when the individuals are psychologically attached to the community.

Research limitations/implications

Generalization of the results in a larger population is cautioned because the collected data represent specific demographics.

Practical implications

Apparel retailers may want to utilize the results of this study to develop an online community representing the company brands. In order to increase members' psychological attachment and commitment to an online apparel brand community, key strategies should be focused on providing active and enjoyable interactions among the community members through unique/creative communication methods, fun experiences, and diverse off‐line events.

Originality/value

It was previously unknown how a social network online community influences apparel consumers' decision making, but this was investigated by the current study.

Details

Journal of Consumer Marketing, vol. 29 no. 6
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 24 April 2009

Hira Cho and Susan S. Fiorito

The purpose of this paper is to identify the determinants of successful customization of apparel in e‐retailing and to provide managerial suggestions for strategic planning.

11382

Abstract

Purpose

The purpose of this paper is to identify the determinants of successful customization of apparel in e‐retailing and to provide managerial suggestions for strategic planning.

Design/methodology/approach

Using an online survey, data are collected from 300 female adults in the US secured through a nationwide random sampling method. AMOS 7.0 and SPSS 15.0 are used to analyze the data.

Findings

Customers recognize the benefits of online customization of apparel when they perceive the website to be useful and competent. Additionally, customers perceive customization websites to be more useful when the websites are secure for the information customers provide. Interestingly, the ease of operation of a website is negatively related to the perception of a competent website and does not influence a positive attitude toward the online customization of apparel.

Practical implications

In order to give the impression of competent and useful websites, marketers need to develop secure websites. Ease of operation on the website may not always be an advantage for apparel customization; therefore, marketers need to find the optimal levels of ease of website operation to imply useful, yet competent, websites.

Originality/value

This study identified the potential factors for successful customization of apparel in e‐retailing and provided strategic implications to marketers.

Details

International Journal of Retail & Distribution Management, vol. 37 no. 5
Type: Research Article
ISSN: 0959-0552

Keywords

Content available
Article
Publication date: 24 April 2009

John Fernie

445

Abstract

Details

International Journal of Retail & Distribution Management, vol. 37 no. 5
Type: Research Article
ISSN: 0959-0552

Article
Publication date: 1 May 1986

Norihiko Suzuki

Many Japanese companies still retain seniority‐oriented promotion as the basis of their personnel management. One of its most significant characteristics is that rank and age…

Abstract

Many Japanese companies still retain seniority‐oriented promotion as the basis of their personnel management. One of its most significant characteristics is that rank and age co‐vary — the older the employee, the higher he is expected to be promoted in the company. Up to the age of 35 the Genten principle applies, involving slow but steady promotion, where junior managers are allowed to make mistakes as a necessary part of training. After the age of 35, the Tokuten principle applies. The manager enters a system where only merit and abilities allow further promotion. In order to be successful a Japanese manager is typically forced to alter his behaviour from that of a conformist to a self‐actualiser as his position goes up the promotional ladder. In the American business organisation, the single, over‐riding principle for promotion is the Tokuten principle — the US businessman has only to prove his merit to be promoted. Many American companies as well as the US‐Japanese joint ventures operating in the US claim that they are to adopt the life‐long employment and seniority‐oriented promotion system in their companies. However, the general trend in the Japanese business community is clearly moving towards the merit‐oriented system with increasingly less emphasis on life‐long employment. Typical Japanese career development and current changes in the promotion system are discussed.

Details

Journal of Management Development, vol. 5 no. 5
Type: Research Article
ISSN: 0262-1711

Keywords

Article
Publication date: 30 November 2021

Gul Afshan, Umar Farooq Sahibzada, Hira Rani, Yasir Hayat Mughal and Ghulam Muhammad Kundi

Past studies have largely focused on leaders' influence on employees' attitudes and behaviors, largely ignoring the followership and its consequences. This study investigates the…

Abstract

Purpose

Past studies have largely focused on leaders' influence on employees' attitudes and behaviors, largely ignoring the followership and its consequences. This study investigates the social impact that followers induce on leaders through their intentions and actions. Following social impact theory (SIT), this study contributes to the growing research on supervisory knowledge hiding (KH) and related positive consequences beyond the traditional leader-centered approach. This paper investigates the serial mediation link between supervisory KH and supervisory knowledge-based trust (KBT) via perceived prosocial impact and supervisor directed citizenship behavior.

Design/methodology/approach

Time-lagged dyadic data of 348 employees working in a bank under 54 supervisors were collected from Saudi Arabia.

Findings

The findings suggest that supervisory KH entails a potential prosocial impact on employees to engage in supervisor-directed citizenship behavior that builds the KBT in supervisors about subordinates. The empirical support provides an understanding of the social impact of subordinates' influence on supervisors above and beyond traditional leadership literature by depicting the active role of followers in influencing leaders' behavior in building trust in knowledge management. Theoretical and practical implications of the findings are also discussed.

Originality/value

By studying the followership effect on leadership, this study extends the social impact process beyond a social phenomenon to the workplace in a supervisor–subordinate relationship. Moreover, examining the positive framing of a leader's KH to transform such behaviors through active followership role provides a new insight into positive consequences of supervisory behavior through social impact.

Details

Aslib Journal of Information Management, vol. 74 no. 2
Type: Research Article
ISSN: 2050-3806

Keywords

Open Access
Article
Publication date: 27 March 2024

Muhammad Asif Zaheer, Tanveer Muhammad Anwar, Zoia Khan, Muhammad Ali Raza and Hira Hafeez

This study aims to investigate the different attributes of electronic commerce (e-commerce) that determine perceived value and electronic loyalty (e-loyalty) among consumers of…

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Abstract

Purpose

This study aims to investigate the different attributes of electronic commerce (e-commerce) that determine perceived value and electronic loyalty (e-loyalty) among consumers of online food delivery applications (OFDAs). In this globalized world and competitive environment, e-commerce demands have increased and organizations are giving special attention to web development, website design and functions to hold the current consumers with sustainable performance in the globalized and competitive environment. Almost every industry has been affected by the coronavirus disease 2019 (COVID-19) and changed the way of operational work in many industries. Similarly, the food industry is facing serious challenges and now restaurants started heavily depending on OFDAs.

Design/methodology/approach

The study was quantitative and data were collected from 509 consumers of the district of Rawalpindi, Punjab Pakistan by using a convenience sampling technique who was the users of OFDAs to evaluate the proposed research model. Confirmatory factor analysis was applied to evaluate the validity of the constructs, and structural equation modeling was employed to test the model through Smart-PLS.

Findings

Our findings revealed that perceived value has a substantial positive impact on electronic loyalty (e-loyalty). Moreover, results confirmed that perceived value mediates the relationship of electronic privacy (e-privacy), electronic security (e-security), electronic payment (e-payment), usability and electronic innovativeness (e-innovativeness) with e-loyalty.

Research limitations/implications

This study added to the unified theory of acceptance and use of technology (UTAUT) and technology acceptance model (TAM) by exploring consumers’ intentions for using OFDAs in the framework of e-commerce attributes, perceived value and e-loyalty. Similarly, the study enabled the author to learn more about how people would use the information system after successfully applying the UTAUT.

Practical implications

This study has significant implications for web developers, application designers, food delivery companies, restaurants and other businesses. Subsequently, it indicates the importance of the incredible attractiveness of OFDAs in boosting users’ intentions to keep using the application.

Originality/value

This research contributes substantially to OFDAs efforts to continuously increase its meal service platform and improve client satisfaction which resulted in repurchase intent. In addition, the research facilitates OFDA firms to enhance the features of their applications according to clients.

Details

Journal of Innovative Digital Transformation, vol. 1 no. 1
Type: Research Article
ISSN: 2976-9051

Keywords

Article
Publication date: 14 July 2023

Arifin Angriawan, Ramendra Thakur and David Baker

The purpose of this study is to understand the strategic roles of service customer equity (SCE) and innovation protection on firm performance (FP).

Abstract

Purpose

The purpose of this study is to understand the strategic roles of service customer equity (SCE) and innovation protection on firm performance (FP).

Design/methodology/approach

Structural equation modeling (SEM) was used to test the proposed model. The authors tested the model using managerial data from two countries: USA and India.

Findings

The findings of this study indicated positive direct impacts of service innovation (SI) on FP and positive indirect impacts via SCE in both samples. SI and SCE impacts on FP were both stronger in the US samples. However, the effect of SI on SCE is stronger in India than in the USA. This study also identified moderating impacts of service innovation protection (SIP) on the relationship between SI and FP in the Indian sample and between SI and SCE in the US sample.

Originality/value

Although there is scholarly research in SI and its impact on FP, there are no studies the authors identified that discuss the moderating effect of SIP. The authors studied the moderating effect of SIP because (1) it is crucial for industries to maintain a competitive advantage in the marketplace, (2) it protects industries investment in research and development and (3) it also protects industries intellectual property, such as trademark, copyrights and patents. There are two key contributions of this study: (a) investigating the effect of SCE between SI and FP and (b) investigating the moderating effect of SIP using managerial data from two countries (USA vs India).

Details

International Marketing Review, vol. 40 no. 6
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 19 June 2023

Kirti Goyal, Satish Kumar and Arvid Hoffmann

Prior work expresses concern about young people's rising debt and lack of financial preparedness. This study focuses on how financial socialization and psychological…

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Abstract

Purpose

Prior work expresses concern about young people's rising debt and lack of financial preparedness. This study focuses on how financial socialization and psychological characteristics affect the personal financial management behavior (PFMB) of young professionals in India. The authors examine both the direct effect of these factors and the indirect effects through financial literacy and aforementioned psychological characteristics as mediators.

Design/methodology/approach

The authors develop a conceptual framework based on the extant literature and empirically test its hypotheses employing partial least squares structural equation modelling (PLS-SEM).

Findings

Attitude towards money, financial self-efficacy, financial risk tolerance, financial socialization through parental direct teaching and peers, and media are all positively associated with young professionals' PFMB, whereas external locus of control and procrastination are negatively associated with their PFMB. Almost all psychological characteristics partially mediate the association between financial socialization and PFMB. Finally, financial literacy plays a partially mediating role in the association between procrastination and PFMB as well as between financial socialization and PFMB.

Practical implications

This study helps regulators and policymakers understand PFMB among young professionals. Interventions should build on the positive role of financial socialization, cultivating a good attitude towards money and financial self-efficacy, and reducing reliance on an external locus of control and procrastination. This study also helps policymakers and financial educators develop societally beneficial personal finance programs.

Originality/value

This research investigates social, psychological and cognitive characteristics in a comprehensive framework to further the authors’ understanding of the topic of PFMB.

Details

International Journal of Bank Marketing, vol. 41 no. 7
Type: Research Article
ISSN: 0265-2323

Keywords

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