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Publication date: 2 January 2007

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Business Strategy Series, vol. 8 no. 2
Type: Research Article
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ISSN: 1751-5637

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Publication date: 27 August 2014

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Field Guide to Case Study Research in Business-to-business Marketing and Purchasing
Type: Book
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ISBN: 978-1-78441-080-3

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Article
Publication date: 14 November 2016

John M. Rudd, Matti Jaakkola and Greg W. Marshall

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European Journal of Marketing, vol. 50 no. 12
Type: Research Article
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ISSN: 0309-0566

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Book part
Publication date: 27 August 2014

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Field Guide to Case Study Research in Business-to-business Marketing and Purchasing
Type: Book
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ISBN: 978-1-78441-080-3

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