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Publication date: 1 November 2006

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European Journal of Marketing, vol. 40 no. 11/12
Type: Research Article
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ISSN: 0309-0566

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Publication date: 13 April 2015

C. Samuel Craig

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International Marketing Review, vol. 32 no. 2
Type: Research Article
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ISSN: 0265-1335

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Publication date: 3 May 2011

306

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Journal of Historical Research in Marketing, vol. 3 no. 2
Type: Research Article
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ISSN: 1755-750X

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Book part
Publication date: 20 June 2008

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International Business Scholarship: AIB Fellows on the First 50 Years and Beyond
Type: Book
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ISBN: 978-0-7623-1470-6

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