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European Journal of Marketing, vol. 40 no. 5/6
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ISSN: 0309-0566
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European Journal of Marketing, vol. 43 no. 3/4
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European Journal of Marketing, vol. 43 no. 1/2
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Publication date: 1 May 2004
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European Journal of Marketing, vol. 38 no. 5/6
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European Journal of Marketing, vol. 41 no. 7/8
Type: Research Article
ISSN: 0309-0566
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