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Publication date: 30 November 2022

Michael Christofi, Danae Manika, Elias Hadjielias, Olga Kvasova, Dan Petrovici and Ben Lowe

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European Journal of Marketing, vol. 56 no. 11
Type: Research Article
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ISSN: 0309-0566

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Publication date: 26 October 2012

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International Marketing Review, vol. 29 no. 6
Type: Research Article
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ISSN: 0265-1335

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