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Article
Publication date: 1 March 1999

Carolan McLarney

This article inversitgates how a smaller, less resource-rich competitor can successfully out-maneuver a stronger opponent.

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Abstract

This article inversitgates how a smaller, less resource-rich competitor can successfully out-maneuver a stronger opponent.

Details

New England Journal of Entrepreneurship, vol. 2 no. 2
Type: Research Article
ISSN: 1550-333X

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