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Article
Publication date: 31 October 2008

Carlos M. Rodriguez

1660

Abstract

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International Marketing Review, vol. 25 no. 6
Type: Research Article
ISSN: 0265-1335

Keywords

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Article
Publication date: 20 February 2009

Carlos M. Rodriguez

464

Abstract

Details

International Marketing Review, vol. 26 no. 1
Type: Research Article
ISSN: 0265-1335

Keywords

Available. Content available
Article
Publication date: 20 February 2009

Carlos M. Rodriguez

1967

Abstract

Details

International Marketing Review, vol. 26 no. 1
Type: Research Article
ISSN: 0265-1335

Keywords

Available. Content available
Article
Publication date: 1 February 2004

Carlos M. Rodriguez

1384

Abstract

Details

International Marketing Review, vol. 21 no. 1
Type: Research Article
ISSN: 0265-1335

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Available. Content available
Article
Publication date: 24 April 2009

Carlos M. Rodriguez

584

Abstract

Details

International Marketing Review, vol. 26 no. 2
Type: Research Article
ISSN: 0265-1335

Keywords

Available. Content available

Abstract

Details

Corporate Governance: The International Journal of Business in Society, vol. 22 no. 3
Type: Research Article
ISSN: 1472-0701

Available. Content available

Abstract

Details

Management Research: Journal of the Iberoamerican Academy of Management, vol. 22 no. 2
Type: Research Article
ISSN: 1536-5433

Available. Open Access. Open Access
Article
Publication date: 30 November 2018

Martha Ofelia Lobo Rodríguez, Carlos Alberto Flores Sánchez, Jorge Quiroz Félix and Isaac Cruz Estrada

Several studies have been made that analyze factors that affect the demand of tourism from several optics. This paper aims to study the factors that determine the demand for…

6447

Abstract

Purpose

Several studies have been made that analyze factors that affect the demand of tourism from several optics. This paper aims to study the factors that determine the demand for tourism in Mexico, through an econometric analysis, by using the Johansen cointegration model (1991) to determine the long-term elasticity between the demand of tourists and the wealth related to its main markets (the USA and Canada) and the relative prices in Mexico and its two main competitors (the Dominican Republic and Costa Rica).

Design/methodology/approach

The authors used econometric analysis using Johansen’s cointegration model (1991), using as a dependent variable the demand of tourists from the main countries of origin (the USA and Canada), taking as data the number of tourists by air in the period 1980-2015, according to information from the SIIMT. The independent variables are the relative wealth of the country of origin of the tourists (wealth of the tourist in Mexico concerning the wealth in their country of origin) and the relative prices of the destination country with respect to the country of competition. The source for per capita income and the consumer price index is the World Bank.

Findings

The results obtained in this document show that in the long-term the price is a factor of impact in the purchase decision of both markets analyzed. Presenting an elastic demand to the price, which implies that the market is sensitive to the variations of the price of tourist services, opting for the destination that offers better prices, with a higher sensitivity to the price when compared with Costa Rica. Coinciding with previous studies carried out in other tourist destinations, such as in the work of Patsouratis et al. (2005).

Originality/value

The main contribution of this work is to determine the long-term relationship, through a cointegration analysis of Johansen (1991). A methodology that has not been used to perform a competitive analysis between countries. Additionally, the present work uses variables different from those considered in previous works; the dependent variable is the demand of tourists from the main countries of origin (the USA and Canada) and as dependent variables the relative wealth of the country of origin of the tourists (Wealth of the tourist in Mexico with respect to wealth in their country of origin) and the relative prices of the destination country with respect to the country of competition.

Details

Journal of Tourism Analysis: Revista de Análisis Turístico, vol. 25 no. 2
Type: Research Article
ISSN: 2254-0644

Keywords

Available. Open Access. Open Access
Article
Publication date: 23 May 2023

Ignacio Cepeda-Carrión, David Alarcon-Rubio, Carlos Correa-Rodriguez and Gabriel Cepeda-Carrion

This article aims to open the black box of the relationship between customer experience and customer satisfaction. The authors also take a fine-grained approach to the concept of…

4247

Abstract

Purpose

This article aims to open the black box of the relationship between customer experience and customer satisfaction. The authors also take a fine-grained approach to the concept of customer experience analysis in terms of four dimensions: basic service experience (BSE), moments of truth (MT), focus on results (FR) and peace of mind (PM).

Design/methodology/approach

A total sample of 185 industrial customers in Spain was collected via an online platform from March to April 2020. The data were analysed using partial least squares-structural equation modelling (PLS-SEM).

Findings

The results indicated that the four dimensions of customer experience are the foundation of commercial success (i.e. customer satisfaction) for express parcel companies in the business-to-business (B2B) environment. Therefore, the most innovative express parcel companies should not only pay attention to providing services in accordance with the customer agreement but also go beyond that; hence, these companies must understand customer needs to be able to offer a unique experience. Therefore, these companies must design experiences that go beyond pure technical delivery services.

Originality/value

Although previous work has linked customer experience to customer satisfaction, there is little work that does so specifically in an industry as in vogue as express parcels and less so in the B2B environment. In addition, this work analyses fine-grained customer experience in terms of grain's four dimensions, and therefore, the authors analyse how each dimension (e.g. more rational or more subjective dimensions) impacts customer satisfaction. Few studies have focussed on this type of analysis for express parcel companies in the B2B environment.

Details

International Journal of Physical Distribution & Logistics Management, vol. 53 no. 7/8
Type: Research Article
ISSN: 0960-0035

Keywords

Available. Open Access. Open Access
Article
Publication date: 4 December 2020

José Carlos Vázquez-Parra, Abel García-González and María Soledad Ramírez-Montoya

The purpose of this study is to analyze how university men and women in different disciplines of study in Mexico perceive social entrepreneurship competencies, using a…

2989

Abstract

Purpose

The purpose of this study is to analyze how university men and women in different disciplines of study in Mexico perceive social entrepreneurship competencies, using a multifactorial analysis to find possible areas of opportunity to reduce the gender gap in social-entrepreneurship-project proposals.

Design/methodology/approach

This is a quantitative study with a validated questionnaire that records the perception levels of five social entrepreneurship subcompetencies. The survey, which includes 28 indicators, was applied to 140 university students from different disciplines. Hypothesis testing was applied to identify significant differences between men and women in each subcompetency by disciplinary area.

Findings

In the global sample, significant differences by gender were observed only in the social value subcompetency. In the disciplinary analysis, significant differences were found in architecture and design, business, and engineering and science.

Research limitations/implications

The questionnaire only gathered data about the students' perceptions. To the extent that perception is triangulated with other instruments, it is possible to increase knowledge regarding how to train in social entrepreneurship.

Practical implications

The results can be useful for university training and increasing the envisioning and formulating of government projects by young people who create new businesses.

Originality/value

This research contributes to the literature on the role of gender-specific perceptions of social entrepreneurship in Mexico.

Details

Journal of Applied Research in Higher Education, vol. 13 no. 5
Type: Research Article
ISSN: 2050-7003

Keywords

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