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In the early 1990s sponsorship be came established as a widely-used marketing tool in Spain. The Barcelona Olympics, the Universal Exposition in Seville and the naming of Madridas the Capital of European Culture were largely responsible for this. However, intensive sponsorship use does not necessarily mean appropriate sponsorship management. CarlosIlla, Sponsorship Manager of Spanish telecommunications firm Telefonica, has been always one of those few professionals who has managed to combine intensive use and appropriate management. In this interview he addresses various issues involved in sponsor ship management including the combination of local and transnational sport marketing, sponsor ship decision making and selection criteria, and different evaluation methods.

The aim of this paper is to explore whether the use of an active learning methodology implemented through a mobile phone can help future teachers to develop more effective reading promotion activities than those based on traditional learning methodologies.

A study was conducted based on the comparison of perceptions of two groups of teacher training students. The experimental group was trained in an active methodology to promote reading on mobile phones, whilst the control group was trained in a classical methodology also using the same devices. Variables were observed using a self-administered questionnaire, and the scores obtained were analysed from their descriptive statistics of the comparison of means of Kruskal–Wallis H test.

The results showed that students perceived significant improvements associated with active learning methodology. The variables with the most remarkable results were those related to better use of the class, participation and satisfaction. However, the ubiquitous variable obtained the fewest differences, maybe because both learning methodologies were applied using mobile devices.

The conclusions of this study clearly suggest that combining active learning methodologies and the use of mobile phones to promote reading could lead to better results than applying traditional learning methodologies. The value of this study paves the way for future research to move forward in the discovery of effective teaching strategies based on active methods and mobile devices.

Most research and development (R&D) activities in Brazil are performed by science and technology institutions (STIs). The purpose of this research was to determine whether environmentally sound technologies (ESTs) developed by these organizations were transferred to companies, either through cooperation during research or through mechanisms such as licensing agreements or spin-offs.

In total, 1,939 research groups and 702 patent registers, identified from the same set of words related to ESTs, using semantic search in open-access databases, covering a period from 2005 to 2014, were examined. The two data sets (patents and research groups) were overlaid, and it was possible to associate inventors’ names with researchers’ names.

The results showed that only six patents could be related to the 1,939 identified research groups. Of the six patents, only one was the object of a licensing agreement, and no spin-off was identified.

This study evidenced that it is necessary to expand the mechanisms of knowledge transfer, directed not only from STIs to companies but also in the opposite direction, given that companies recognize potential market opportunities.

This study shows that improvements in the Brazilian National Innovation System are necessary, as ESTs research groups demonstrated a weak association with technologies transferred to companies, with only one case of technology transfer in the form of a licensing agreement.

This paper aims to map the creation and evolution of centering resonance analysis (CRA). This method was an innovative approach developed to conduct textual content analysis in a semi-automatic, theory-informed and analytically rigorous way. Nevertheless, despite its robust procedures to analyze documents and interviews, CRA is still broadly unknown and scarcely used in management research.

To track CRA’s development, the roadmapping approach was properly adapted. The traditional time-based multi-layered map format was customized to depict, graphically, the results obtained from a systematic literature review of the main CRA publications.

In total, 19 papers were reviewed, from the method’s introduction in 2002 to its last tracked methodological development. In all, 26 types of CRA analysis were identified and grouped in five categories. The most innovative procedures in each group were discussed and exemplified. Finally, a CRA methodological roadmap was presented, including a layered typology of the publications, in terms of their focus and innovativeness; the number of analysis conducted in each publication; references for further CRA development; a segmentation and description of the main publication periods; main turning points; citation-based relationships; and four possible future scenarios for CRA as a method.

This paper offers a unique and comprehensive review of CRA’s development, favoring its broader use in management research. In addition, it develops an adapted version of the roadmapping approach, customized for mapping methodological innovations over time.

The purpose of this paper is to shed light on the state-of-the-art about sustainable tourism. Despite the significant growth of publications exploring sustainable tourism, the debate on the relationship between tourism and sustainability remains open. In addition, the sector faces the challenge of the 2030 Agenda, as the authors have not yet managed to curb environmental degradation and social disparities. This research needs to be comprehensively addressed to inform future steps and to identify sustainable tourism practices that will advance the goals of this action plan.

This study applies a mixed methodology, using a bibliometric analysis performed by VOSviewer and SciMat software of 311 articles from the Web of Science. In addition, it includes an in-depth analysis of trending research topics in the field during 2019 and 2020.

After 20 years of research on sustainable tourism, there is still significant dispersion of studied topics, frameworks and applications. The results show the evolution of research towards the study and measurement of sustainable change, social and cultural aspects and the development of responsible governance models.

New stakeholder relationships models require a methodological and technological framework. Further progress in sustainable tourism guided by the 2030 Agenda demands the establishment of worldwide recognised measurement indicators and policy frameworks.

With a mixed methodological approach and a special focus on the sustainable development goals (SDGs), this paper provides a “state-of-the-art” update to sustainability research in tourism. The results obtained have been associated with their contribution to achieving SDGs.

尽管探索可持续旅游业的出版物大幅增长, 但关于旅游业和可持续性之间关系的辩论仍然没有结束。此外, 该部门还面临着2030年议程的挑战, 因为我们还没有设法遏制环境退化和社会差异。这项研究需要全面解决, 以便为未来的步骤提供信息, 并确定可持续旅游的做法, 以推进本行动计划的目标。

本研究采用混合方法, 通过VOSviewer和SciMat软件对来自科学网的311篇文章进行文献计量分析。此外, 它还包括对2019年和2020年期间该领域的趋势性研究课题的深入分析。

经过20年的可持续旅游研究, 所研究的课题框架和应用仍然存在很大的分散性。我们的结果显示, 研究朝着研究和测量可持续变化、社会和文化方面以及发展负责任的治理模式的方向发展。

新的利益相关者关系模型需要一个方法学和技术框架。在2030年议程的指导下, 可持续旅游业的进一步发展需要建立世界公认的测量指标和政策框架。

通过混合方法和对可持续发展目标（SDGs）的特别关注, 本文为旅游业的可持续性研究提供了 “最先进 “的更新。获得的结果与他们对实现可持续发展目标的贡献有关。

A pesar del importante crecimiento de las publicaciones que exploran el turismo sostenible, el debate sobre la relación entre turismo y sostenibilidad sigue abierto. Además, el sector se enfrenta al reto de la Agenda 2030, ya que aún no se ha conseguido frenar la degradación medioambiental y las disparidades sociales. Esta investigación debe abordarse de forma exhaustiva para informar de los pasos futuros e identificar las prácticas de turismo sostenible que harán avanzar los objetivos de este plan de acción.

Este estudio aplica una metodología mixta, utilizando un análisis bibliométrico realizado por el software VOSviewer y SciMat con 311 artículos de la Web of Science. Además, incluye un análisis en profundidad de los temas de investigación de tendencia en el campo durante 2019 y 2020.

Después de 20 años de investigación sobre el turismo sostenible, sigue habiendo una importante dispersión de los marcos temáticos estudiados y de las aplicaciones. Nuestros resultados muestran la evolución de la investigación hacia el estudio y la medición del cambio sostenible, los aspectos sociales y culturales y el desarrollo de modelos de gobernanza responsable.

Los nuevos modelos de relaciones con los grupos de interés requieren un marco metodológico y tecnológico. Los nuevos avances en el turismo sostenible guiados por la Agenda 2030 exigen el establecimiento de indicadores de medición y marcos políticos reconocidos a nivel mundial.

Con un enfoque metodológico mixto centrado especialmente en los Objetivos de Desarrollo Sostenible (ODS), este trabajo proporciona una actualización del “estado del arte” a la investigación de la sostenibilidad en el turismo. Los resultados obtenidos se han asociado con la consecución de los ODS.

The purpose of this paper is to describe and compare seven case studies of strategic innovation projects of the Brazilian army; these projects present high transformational potential and high investments and are supported by technology and science policies.

The authors present herein multiple case studies in which the authors conduct a documentary analysis of the innovation processes in the Brazilian army, as well as semi-structured interviews conducted with eight servicemen with more than 15 years of working experience.

The results obtained suggest that the innovation process occurs in four stages: creation, selection, development and diffusion of ideas.

The research is relevant because it presents how the interaction between the Brazilian army, companies and academia strengthens the innovation ecosystem, stimulating the development of best practices for the management of strategic projects.

The main contribution of this study is to present the strategic project management of innovation based on public policies and investment in projects of the Brazilian army, which are drivers for the development of ecosystems that promote the creation and expansion of companies, the diffusion of technological knowledge in universities, and suitable solutions for the military sector.

Innovation is a constant attribute in the management processes of technology-based companies (TBCs), mostly small and young, and plays a relevant role in their competitiveness and survival. However, the authors assumed that the characteristics of innovation practices differ between incubated and post-incubated companies, in such aspects as formality, type, posture and strategy. The purpose of this paper is to report the innovation practices identified in small TBCs in the incubation and post-incubation periods (graduate companies).

To achieve the purpose, the authors carried out a multiple case study with four TBCs, two incubated and two post-incubated (graduate); the study was qualitative and exploratory, and the authors collected data with their managers.

The results show that these companies have high levels of innovation, which is a determinant factor for their presence in the business market; they create technological innovations in products and services, mostly incremental, such as improvements in existing products or reduction of internal costs of manufacturing. In addition, the results also show important features of the innovations, such as the interaction with other incubated companies and with universities and research centers.

The authors conclude that there were changes in innovation practices, in the transition from incubated to graduate companies, such as the formalization of processes, a shift in focus toward the customer and an increase in resources and in projects’ relevance.

This paper aims to define the efficiency achieved by urban transport companies in Spain concerning the resources they use, considering the type of management used for implementation, public-private, and size.

This study consisted of an analysis of the efficiency of 229 public-private urban transport operators during the period 2012–2021 using Data Envelopment Analysis, the Malmquist Index and inference estimators to determine productivity, efficiency change into Pure Technical Efficiency Change (PTECH), and scale efficiency change.

Based on the efficiency analysis, the authors concluded that of the 229 companies studied, more than 35 were inefficient in all analysed periods. Considering the sample used, direct management is considered significantly more efficient. It cannot be concluded that the size of these companies influences their efficiency, as the data show unequal development behaviours in the studied years.

This study provides arguments on whether there is a significant difference between the two types of management in the urban transport sector. It also includes firm size as a study variable, which has not been previously considered in other studies related to urban transport efficiency. Efficiency should be a crucial factor in determining funding allocation in this sector, as it encourages operators to optimize and improve their services.