Jia En Lee, Mei Ling Goh and Mohd Nazri Bin Mohd Noor
The purpose of this paper is to examine the factors which will contribute to consumers’ purchase intention on skin care products. Four factors, namely, brand awareness, brand…
Abstract
Purpose
The purpose of this paper is to examine the factors which will contribute to consumers’ purchase intention on skin care products. Four factors, namely, brand awareness, brand association, perceived quality and brand loyalty, were included in this study.
Design/methodology/approach
In total, 150 sets of self-administered questionnaires were distributed to students in a local private university in Melaka. Convenience sampling was used and data collected were analysed using SmartPLS to perform the measurement model and structural model.
Findings
Findings have showed that there are positive relationships between brand awareness, brand association, perceived quality and brand loyalty and consumers’ purchase intention towards skin care products. Furthermore, it is concluded that perceived quality is the most significant factor in influencing consumers’ purchase intention.
Originality/value
Firms are able to benefit from this study by formulating their brand management tactics referring to the findings to have competitive advantage over their competitors.
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Keywords
Muhammad Yazrin Yasin, Muhammad Azmi Bin Mohd Zain and Muhammad Haniff Bin Hassan
This paper discusses the urban management challenges in the Greater Kuala Lumpur area. Before examining Greater Kuala Lumpur's economic and social environment, we will look at the…
Abstract
This paper discusses the urban management challenges in the Greater Kuala Lumpur area. Before examining Greater Kuala Lumpur's economic and social environment, we will look at the factors that make it a competitive and fiscally sound entity. When considering urban development and redevelopment, we consider how proposed and ongoing projects, as well as plans, hierarchical links, and road networks, contributed to the increase. Because there is no urban growth boundary, land use change and rural encroachment, as well as environmental degradation and the impact of national economic projects on urban expansion, are both rapid and linear in the analysis. This paper also considers how to manage linear development that results in the creation of new suburbs. Finally, we propose strategies for achieving sustainable urban expansion and management by balancing the financial and governance capacities of Greater Kuala Lumpur local governments.
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This research studies the behavior choice of key actors in the construction supply chain and constructs a model which includes the benefit function of the government, contractors…
Abstract
Purpose
This research studies the behavior choice of key actors in the construction supply chain and constructs a model which includes the benefit function of the government, contractors and owners, aiming at improving the coverage of green buildings.
Design/methodology/approach
In this paper, tripartite dynamic game is studied and simulated based on duplicate dynamic equation. The tripartite game under government intervention is rarely considered, and government punishment measures are seldom introduced into the research.
Findings
According to the simulation results, the practical insights in line with the development of green supply chain are put forward. Rewards and punishments affect the development of the supply chain. New technologies and new materials accelerate the development of green supply chain and then improve the coverage of green buildings.
Research limitations/implications
This paper constructs a dynamic model based on complete information rationality, which is difficult to realize in practice, for information is incomplete and human rationality is limited.
Originality/value
In fact, the government has not issued a punishment document to introduce a new variable adjustment model.
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Jia Li, Wenxiang Xu and Xiaohua Zhao
Connected vehicle-based variable speed limit (CV-VSL) systems in fog area use multi-source detection data to indicate drivers to make uniform change in speed when low visibility…
Abstract
Purpose
Connected vehicle-based variable speed limit (CV-VSL) systems in fog area use multi-source detection data to indicate drivers to make uniform change in speed when low visibility conditions suddenly occur. The purpose of the speed limit is to make the driver's driving behavior more consistent, so as to improve traffic safety and relieve traffic congestion. The on-road dynamic message sign (DMS) and on-board human–machine interface (HMI) are two types of warning technologies for CV-VSL systems. This study aims to analyze drivers’ acceptance of the two types of warning technologies in fog area and its influencing factors.
Design/methodology/approach
This study developed DMS and on-board HMI for the CV-VSL system in fog area on a driving simulator. The DMS and on-board HMI provided the driver with weather and speed limit information. In all, 38 participants participated in the experiment and completed questionnaires on drivers’ basic information, perceived usefulness and ease of use of the CV-VSL systems. Technology acceptance model (TAM) was developed to evaluate the drivers’ acceptance of CV-VSL systems. A variance analysis method was used to study the influencing factors of drivers’ acceptance including drivers’ characteristics, technology types and fog density.
Findings
The results showed that drivers’ acceptance of on-road DMS was significantly higher than that of on-board HMI. The fog density had no significant effect on drivers’ acceptance of on-road DMS or on-board HMI. Drivers’ gender, age, driving year and driving personality were associated with the acceptance of the two CV-VSL technologies differently. This study is beneficial to the functional improvement of on-road DMS, on-board HMI and their market prospects.
Originality/value
Previous studies have been conducted to evaluate the effectiveness of CV-VSL systems. However, there were rare studies focused on the drivers’ attitude toward using which was also called as acceptance of the CV-VSL systems. Therefore, this research calculated the drivers’ acceptance of two normally used CV-VSL systems including on-road DMS and on-board HMI using TAM. Furthermore, variance analysis was conducted to explore whether the factors such as drivers’ characteristics (gender, age, driving year and driving personality), technology types and fog density affected the drivers’ acceptance of the CV-VSL systems.
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Yi liu, Ping Li, Boqing Feng, Peifen Pan, Xueying Wang and Qiliang Zhao
This paper analyzes the application of digital twin technology in the field of intelligent operation and maintenance of high-speed railway infrastructure from the perspective of…
Abstract
Purpose
This paper analyzes the application of digital twin technology in the field of intelligent operation and maintenance of high-speed railway infrastructure from the perspective of top-level design.
Design/methodology/approach
This paper provides a comprehensive overview of the definition, connotations, characteristics and key technologies of digital twin technology. It also conducts a thorough analysis of the current state of digital twin applications, with a particular focus on the overall requirements for intelligent operation and maintenance of high-speed railway infrastructure. Using the Jinan Yellow River Bridge on the Beijing–Shanghai high-speed railway as a case study, the paper details the construction process of the twin system from the perspectives of system architecture, theoretical definition, model construction and platform design.
Findings
Digital twin technology can play an important role in the whole life cycle management, fault prediction and condition monitoring in the field of high-speed rail operation and maintenance. Digital twin technology is of great significance to improve the intelligent level of high-speed railway operation and management.
Originality/value
This paper systematically summarizes the main components of digital twin railway. The general framework of the digital twin bridge is given, and its application in the field of intelligent operation and maintenance is prospected.