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Publication date: 25 May 2012
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Journal of Product & Brand Management, vol. 21 no. 3
Type: Research Article
ISSN: 1061-0421
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Publication date: 31 January 2023
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Publication date: 1 November 2011
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Journal of Consumer Marketing, vol. 28 no. 7
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ISSN: 0736-3761
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Publication date: 31 January 2023
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