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Available. Open Access. Open Access
Article
Publication date: 6 December 2022

Alicia Orea-Giner, Ana Muñoz-Mazón, Teresa Villacé-Molinero and Laura Fuentes-Moraleda

The purpose of this paper is to analyse the future of the implementation of artificial intelligence (AI) technologies in services experience provided by cultural institutions…

5261

Abstract

Purpose

The purpose of this paper is to analyse the future of the implementation of artificial intelligence (AI) technologies in services experience provided by cultural institutions (e.g. museums, exhibition halls and cultural centres) from experts’, cultural tourists’ and users’ point of view under the Industry 5.0 approach.

Design/methodology/approach

The research was conducted using a qualitative approach, which was based on the analysis of the contents obtained from two roundtable discussions with experts and cultural tourists and users. A thematic analysis using NVivo was done to the data obtained.

Findings

From a futuristic Industry 5.0 approach, AI is considered to be more than a tool – it as an integral part of the entire experience. AI aids in connecting cultural institutions with users and is beneficial since it allows the institutions to get to know the users better and provide a more integrated and immersive experience. Furthermore, AI is critical in establishing a community and nurturing it daily.

Originality/value

The most important contribution of this research is the theoretical model focused on the user experience and AI application in services experiences of museums and cultural institutions from an Industry 5.0 approach. This model includes the visitors’ and managers’ points of view through the following dimensions: the pre-experience, experience and post-experience. This model is focused on human–AI coworking (HAIC) in museums and cultural institutions.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

Available. Open Access. Open Access
Article
Publication date: 2 August 2023

Carmen Pedreño-Peñalver, Irene Huertas-Valdivia and Alicia Orea-Giner

The purpose of this study is to explore the paranormal tourist experience on ghost tours, taking into account the participants’ perceptions and their prior knowledge of the…

2390

Abstract

Purpose

The purpose of this study is to explore the paranormal tourist experience on ghost tours, taking into account the participants’ perceptions and their prior knowledge of the paranormal, in order to determine the principal components of the future of paranormal tourist experience.

Design/methodology/approach

The study is divided into two phases. The first phase is based on participant observation during a ghost tour. The second phase is based on a previously published framework for paranormal tourism. It introduces a qualitative adaptation of the orchestra model to look in-depth at how experiences with paranormal tours might shape the future of tourism as a major subtype.

Findings

Paranormal tourism has external (situational-enchantment, historical, mystical, ghostly and unsolved mysteries) and internal (affective, cognitive, sensory, behavior and relationship) components that are inter-linked. Future paranormal tourist experiences (FPTEs) must be focused on enhancing these aspects in order to offer an immersive experience.

Originality/value

Consequently, this paper proposes the FPTE model.

Details

Journal of Tourism Futures, vol. 10 no. 3
Type: Research Article
ISSN: 2055-5911

Keywords

Available. Open Access. Open Access
Article
Publication date: 22 October 2024

Nisreen Abd ALrhman Aljaafreh, Carmen De-Pablos-Heredero and Alicia Orea-Giner

This study explores the crucial role of competitive intelligence (CI) in the tourism sector’s strategic decision-making. CI has significantly transformed the tourism sector…

416

Abstract

Purpose

This study explores the crucial role of competitive intelligence (CI) in the tourism sector’s strategic decision-making. CI has significantly transformed the tourism sector through new insights and sophistication in data analysis and strategic planning. The rise in tourism-related competition, due to new destinations, varied tourist preferences and sustainability emphasis, makes competitive intelligence essential for understanding future market trends and making informed strategic choices.

Design/methodology/approach

Utilising PRISMA techniques for bibliometric analysis, the study examines literature from 1998 to 2023 (WoS), focusing on service innovation, customer experience management and sustainable strategies. It presents an analysis of the evolution of CI in tourism, its impact, influential works and future research directions.

Findings

Findings show that the multidisciplinary nature of CI in tourism is further evidenced by studies on quality cues, travellers’ information needs and the utilisation of big data. Future studies need to understand both global trends and regional specifics, as shown in investigations of spatial-temporal tourism dynamics.

Originality/value

This study represents a novel contribution to the field of tourism research by offering a comprehensive bibliometric analysis of CI literature from 1998 to 2023. It uniquely integrates service innovation, customer experience management and sustainable strategies within the context of CI, highlighting its multidisciplinary impacts and evolution. These insights collectively emphasise the need for future innovation and a comprehensive understanding of the global-local nexus to inform future tourism research and practice.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

Available. Open Access. Open Access
Article
Publication date: 2 November 2023

Teresa Villacé-Molinero, Laura Fuentes-Moraleda, Alicia Orea-Giner, Rocío González-Sánchez and Ana Muñoz-Mazón

This study aims to investigate how university students experience a skill transformation process aligned with the sustainable development goals (SDGs). This transformation occurs…

1047

Abstract

Purpose

This study aims to investigate how university students experience a skill transformation process aligned with the sustainable development goals (SDGs). This transformation occurs through their participation in a service-learning programme alongside an international volunteering project. The theoretical framework for understanding this skill transformation process is based on the “rite of passage”.

Design/methodology/approach

Qualitative methodology is adopted by conducting 23 online surveys with volunteers (virtual and onsite) and five with coordinators across the rite of passage phases. Volunteering was carried out in five Mayan indigenous communities in Mexico as part of an international cooperation project with the goals of supporting community-based tourism development and strengthening volunteers’ skills in accordance with the SDGs.

Findings

Results show that international volunteering programmes for university students significantly enhance their interpersonal and professional skills, demonstrating strong potential for implementing the SDGs. These programmes provide learning and education opportunities for both volunteers and local communities. Volunteers gain a broader perspective on gender equality and cultural barriers. Additionally, volunteering supports sustainable tourism, economic worth and collaboration among institutions. Both volunteers’ personal characteristics (educational level and sociocultural context), as well as their sociocultural context, influenced the perception of the skill transformation process and learning about the SDGs. Finally, a new educational university programme in volunteering aligned with SDGs is proposed.

Practical implications

This research examines the practical ramifications of incorporating volunteer programmes into university courses. Universities must include these initiatives in their educational systems as a means of enhancing student learning.

Social implications

A new educational university programme in volunteering aligned with SDGs is proposed. This study suggests a shift in university mindset, as well as increased funding for training and adherence to the SDGs.

Originality/value

This study pioneers the rite of passage framework in an international volunteer tourism project facilitated by universities, emphasizing volunteering as a valuable tool for SDG implementation, considering the interrelationships between objectives.

Details

Sustainability Accounting, Management and Policy Journal, vol. 15 no. 7
Type: Research Article
ISSN: 2040-8021

Keywords

Available. Open Access. Open Access
Article
Publication date: 4 April 2023

Alicia Orea-Giner and Francesc Fusté-Forné

This research aims to examine Generation Z's perspectives of sustainable consumption in food tourism experiences, considering the drivers on food tourists' behavioural intents and…

13571

Abstract

Purpose

This research aims to examine Generation Z's perspectives of sustainable consumption in food tourism experiences, considering the drivers on food tourists' behavioural intents and basing its analysis on the value-attitude-behaviour model of norm activation theory.

Design/methodology/approach

Using a qualitative design, 27 qualitative online surveys were conducted with Generation Z travellers who are also active on social media.

Findings

Results show that while they are aware of environmental knowledge and ethical food choices and think that sustainable food consumption improves individual and social wellbeing, the sustainability of food consumption is limited by factors such as time and budget. Also, results reveal that the eating habits of Generation Z people are more sustainable when they eat at home than when they travel. Theoretical and practical implications for food tourism management and marketing are described.

Originality/value

While food tourism has been largely investigated in recent years, little previous research has focused on the relationships between daily eating behaviours and sustainable consumption in food tourism experiences, especially from the perspective of Generation Z individuals and the influence of social media on individual and social food decisions.

Details

British Food Journal, vol. 125 no. 13
Type: Research Article
ISSN: 0007-070X

Keywords

Available. Content available
Book part
Publication date: 3 March 2025

Abstract

Details

The Food Tourist
Type: Book
ISBN: 978-1-83549-086-0

Available. Content available
Article
Publication date: 8 June 2020

Rita Gardiner, Wendy Fox Kirk, Leigh Fine and Faith Ngunjiri

654

Abstract

Details

Gender in Management: An International Journal , vol. 35 no. 4
Type: Research Article
ISSN: 1754-2413

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