Mohammad Anas, Mohammed Naved Khan, Obaidur Rahman and S. M. Fatah Uddin
During coronavirus disease 2019 (COVID-19) pandemic, owing to several reasons, consumers behaved impulsively while shopping. Impulse buying has led to a distortion in the…
Abstract
Purpose
During coronavirus disease 2019 (COVID-19) pandemic, owing to several reasons, consumers behaved impulsively while shopping. Impulse buying has led to a distortion in the availability of various items in the stores. This study aims to explore the factors affecting the impulse buying behavior of consumers during a pandemic like COVID-19 in India.
Design/methodology/approach
Using an online questionnaire, 304 Indian consumers were surveyed using a convenience sampling technique. Proposed hypotheses and model were analyzed using structural equation modeling.
Findings
The study confirmed that fear and resource availability are the most significant factors affecting consumer’s impulse buying behavior during a pandemic. The findings suggest that retailers can minimize the consumer’s fear and manage impulse buying to their advantage by providing better resources to their patrons while they shop.
Originality/value
During the ongoing COVID-19 pandemic, in the context of businesses, it is being observed that the purchase preferences of consumers have become chaotic and significant swings are visible in their shopping behavior. Thus, the study is an attempt to shed light on the factors that affect consumer impulse buying behavior in such disruptive settings.
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Tom A.S. McLaren, Erich C. Fein, Michael Ireland and Aastha Malhotra
The purpose of this empirical study was to test whether presenting organizational change in a way that enhances employee self-worth will result in increased employee support for…
Abstract
Purpose
The purpose of this empirical study was to test whether presenting organizational change in a way that enhances employee self-worth will result in increased employee support for the identified change. In doing so, we developed a new measure, which includes a novel baseline element.
Design/methodology/approach
Items were developed, and then categorical validation data were collected through an online cross-sectional survey in which 222 respondents (adults over 18 years of age, and at least 6 months tenure) participated.
Findings
Within the items, we framed the activation of self-worth bias as requests for employee comments regarding change efforts. Results indicate there is a difference between asking for employee comment on change efforts, compared to asking for employee comment on change efforts and also providing feedback considerate of that input.
Originality/value
This study explores and presents a convergence between behavioral economics, management and applied psychology research – using both self-worth bias, and organizational change management communications; no other such comparable study or analysis could be found during the preparation of this research effort. Furthermore, a novel measure and innovative method is presented for developing and measuring self-worth bias during organizational change management communications.
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David Amankona, Kaigang Yi and Chikwanda Kampamba
The study specifically seeks to comprehend the impact of online corporate social responsibility (CSR) initiatives on consumer behaviour, with a focus on Generation Y consumers. It…
Abstract
Purpose
The study specifically seeks to comprehend the impact of online corporate social responsibility (CSR) initiatives on consumer behaviour, with a focus on Generation Y consumers. It also aims to examine how, particularly within Ghanaian manufacturing firms, the views of Generation Y consumers regarding digital social responsibility (DSR), and how it moderates the relationship between brand loyalty and purchase intention.
Design/methodology/approach
This study takes a quantitative approach, using information gathered via a survey questionnaire from 611 Generation Y consumers in Ghana. Examining the connections between DSR, customer engagement, brand loyalty and purchase intention is the main goal of the investigation. Structural equation modelling (SEM) methods are used in the study to examine the data gathered and verify the proposed linkages.
Findings
The study reveals a strong positive relationship between corporate social responsibility (DSR) and purchase intention, mediated by consumer engagement and brand loyalty. However, it does not suggest Generation Y's attitudes towards DSR moderating this relationship. The study underscores the importance of DSR for Ghanaian manufacturing businesses.
Originality/value
By studying the relatively unexplored idea of DSR and its effects on consumer behaviour in developing nations – especially in the context of Ghanaian manufacturing enterprises – this study adds to the body of current work. This study sheds light on the ways in which DSR affects Generation Y customers' intentions to buy by examining the mediating roles of brand loyalty and consumer engagement.
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Andriani Kusumawati, Rizki Yudhi Dewantara, Devi Farah Azizah and Supriono Supriono
This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention. In addition…
Abstract
Purpose
This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention. In addition, this research contributes to the discussion of post-COVID-19 city branding that needs to be considered in the development of future tourism marketing.
Design/methodology/approach
A quantitative approach was used with PLS-SEM statistical analysis and a 263-tourist sample. The study was conducted on tourists from Malang Regency in Indonesia by distributing questionnaires modified from previous studies in a similar context.
Findings
The results of this study found that there were significant influences of city brand personality on brand experience, brand satisfaction, brand experience on perceived risk, brand satisfaction on revisit intention and perceived risk on revisit intention. This study also presents the mediating role.
Research limitations/implications
The study was only conducted on a small regency in Indonesia, and therefore the results cannot be generalized for other cities over the world.
Practical implications
The proposed study model suggests that stakeholders must seek to socialize services to potential tourists, so that tourists can understand the description of tourism activities that can be enjoyed during the COVID-19 pandemic and the way they travel in the future.
Social implications
Understanding the determinant factors of city branding post-COVID-19 was valuable for developing marketing strategies to cope with intense competition among the city.
Originality/value
This study emphasizes the determinants of COVID-19 perceived risk and revisit intentions as explained in the tourism marketing literature by considering the role of brand satisfaction, brand experience and city brand personality which significantly contribute to build the city competitiveness. Therefore, various creative strategies should be implemented to promote the city as well as escalate tourist visits without ignoring the pandemic’s risks.
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This paper aims that mobile health (mHealth) applications have emerged as a key tool to support public health. However, there are only a few studies examining the influences of…
Abstract
Purpose
This paper aims that mobile health (mHealth) applications have emerged as a key tool to support public health. However, there are only a few studies examining the influences of health-related ascribes on continuance intention to use mHealth apps and how these influences are contingent on gender in the mHealth app using context.
Design/methodology/approach
This study takes the protection motivation theory as a theoretical framework to examine the ordered relationship between threat and coping appraisals and their impacts on continuance intention to use mHealth apps. In addition, this study further extends the literature on gender differences into the mHealth app's context to investigate the moderating role of gender. The suggested hypotheses are confirmed by a structural equation modeling approach and multigroup investigation employing survey data of 345 users of Spring Rain Doctor in China, a typical mHealth app.
Findings
The findings suggest that the impact of perceived disease threat on user's continuance intention is mediated entirely by coping appraisals. Furthermore, the three coping appraisals' impacts are contingent upon gender. Specifically, response efficacy is more crucial for male users in forecasting continuance intention, whereas self-efficacy and response cost have a more salient influence on continuance intention for female users.
Originality/value
This study examines the ordered influences of threat and coping appraisal, moderated by gender, on continuance intention on use mHealth apps. These findings could contribute to relevant theoretical and practical implications.
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Xinrong Li, Tao Guo and Dongmei Guo
This paper aims to study the motivations for purchasing protective products.
Abstract
Purpose
This paper aims to study the motivations for purchasing protective products.
Design/methodology/approach
Empirical microeconomic research.
Findings
The results show that comparing with ordinary families, families vulnerable to environmental conditions, including prepregnant, pregnant and postpartum families, are not intended to consume more protective products. Among the above three types of families, postpartum families consume the most, followed by pregnant families, and prepregnancy families consume the least. The results also showed that a higher level of economic development, more prevalent Internet access and higher levels of education also increase the consumption of protective products.
Originality/value
New dataset and new empirical results.
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Sharmin Majumder, Tanasri Sihabut and Md Golam Saroar
In order to reduce the health impacts of air pollution effectively, developing strategies that involves individual or community level is crucial. The purpose of this paper is to…
Abstract
Purpose
In order to reduce the health impacts of air pollution effectively, developing strategies that involves individual or community level is crucial. The purpose of this paper is to assess people’s protective practices for inhalable particulate matter and its significant determinants such as general characteristics, knowledge and attitude among residents of an urban residential area, Dhaka, Bangladesh.
Design/methodology/approach
This cross-sectional study was conducted by systematic random sampling. A total of 424 people, who lived in that area for not less than two years before the survey, were interviewed using a structured questionnaire. χ2 and Fisher’s exact test were used to analyze the data.
Findings
Only a small proportion of respondents had high practice level. In addition, a little more than half has high level of knowledge about inhalable particulate matter, its adverse health effects and protective practices and almost 70 percent had high level of attitude toward air pollution. The protective practices for small inhalable particulate matter was significantly associated with age, educational level, occupation, knowledge and attitude toward small inhalable particulate matter, its adverse health effects and protective measures.
Originality/value
A good level of knowledge about the prevailing air pollution and related health risks can be crucial to develop more focused attempt at changing the current situation with public participation. The environmental experts and health volunteer should disseminate precise and adequate information about long-term health hazards of particulate matter and measures of exposure prevention to improve the protective practices.
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Tianyu Pan, Rachel J.C. Fu and James F. Petrick
This study aims to examine consumer perception during COVID-19 and identifies cruise industry marketing strategies to fill a gap in crisis management and product pricing…
Abstract
Purpose
This study aims to examine consumer perception during COVID-19 and identifies cruise industry marketing strategies to fill a gap in crisis management and product pricing literature.
Design/methodology/approach
This study developed and validated two-factor measurement scales (vaccine perception and protective behavior), which predicted cruise intents well. This study revealed how geo-regional factors affect consumer psychology through spatial analysis.
Findings
This study recommended pricing 7-day cruises at $1,464 (the most preferred length). The results also showed that future price hikes would not affect demand and that coastal marketing would help retain customers.
Originality/value
This study contributed to the business, hospitality and tourism literature by identifying two new and unique factors (vaccine perception and protective behaviors), which were found to affect consumers’ intention to travel by cruise significantly. The result provided a better understanding of cruise tourists’ pricing preferences and the methods utilized could easily be applied to other cruise markets or tourism entities.
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Anna Młynkowiak-Stawarz, Robert Bęben and Zuzanna Kraus
The purpose of this paper is to present a model depicting the relationship between the behavioral intention of tourists in the conditions prevailing during a pandemic and other…
Abstract
Purpose
The purpose of this paper is to present a model depicting the relationship between the behavioral intention of tourists in the conditions prevailing during a pandemic and other variables.
Design/methodology/approach
In constructing the research procedure, two measurements of tourist behavioral intention were taken into account, which were taken far apart in time. In verifying the developed model, the results of surveys of 1,615 people carried out in June 2021 and 917 people carried out in December 2021 were considered.
Findings
As a result of the habituation process, tourists show greater acceptance of the restrictions.
Practical implications
Information on the basis of which companies make management decisions plays a significant role in the creation of company value. In the tourism sector, the information concerns primarily consumer behavior.
Originality/value
Changes over time in risk perception, health protection motivation, and reactance due to perceived pandemic-related restrictions were taken into account in the context of behavioral intention towards tourism.
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Luzuko Tekeni and Reinhardt A. Botha
As home users are increasingly responsible for securing their computing devices and home networks, there is a growing need to develop interventions to assist them in protecting…
Abstract
Purpose
As home users are increasingly responsible for securing their computing devices and home networks, there is a growing need to develop interventions to assist them in protecting their home networking devices, which are vulnerable to attack. To this end, this paper aims to examine the motivating factors that drive South African fibre users to protect their home networking devices.
Design/methodology/approach
Using the protection motivation theory as the primary framework, a measurement instrument comprising 53 questionnaire items was developed to measure 13 constructs. The study collected empirical data from a sample of 392 South African home fibre users and evaluated the research model using structural equation modelling.
Findings
The evaluation showed a good fit, with 12 out of 15 predicted hypotheses being accepted for the final research model, contributing to the understanding of the factors that motivate home users to protect their home networking devices.
Originality/value
To the best of the authors’ knowledge, this study is the first to model the factors that drive South African home fibre users to protect their home networking devices. Knowing these factors could help home internet service providers and security software vendors of home products to develop security interventions that could assist home fibre users to secure their home networking devices.