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In order to better optimize the internal management system of book publishing and to cope with the changes in the external market environment, the purpose of this paper is to carry out cross-border publishing with the help of a transmedia storytelling model to realize the transformation and upgrading of the industry. Focusing on the relationship between the book publishing transmedia storytelling model and business performance, the moderating effect of the innovation environment on different variables is assessed.

This paper proposes several feasible hypotheses based on existing research. The research data came from 365 managers of Chinese book publishing organizations, and the scale was validated by Cronbach’s a, composite reliability (CR) and average variance extracted (AVE). Reliability and validity were verified, and correlation and regression analyses were used to test the impact of the book publishing transmedia storytelling model on business performance and to analyze the moderating role of the innovation environment.

The results show that the book publishing transmedia storytelling model (content production, technology integration, organizational innovation, marketing integration) helps to improve business performance (market performance, financial performance), and the innovation environment has a positive moderating effect on the relationship between the book publishing transmedia storytelling model and business performance, which provides a guarantee for the transformation and upgrading of book publishing. The market information reflected in the innovation environment has a certain role in promoting the innovation and business performance of the book publishing transmedia storytelling model.

The empirical evidence provides a theoretical link between the book publishing transmedia storytelling model and business performance, but there are still some shortcomings, and more factors, such as equity structure, government subsidies and research and development investment, should be included in future research. In addition, the scope of the research should be broadened on this basis to make the results of the data analysis more objective.

This paper introduces the transmedia storytelling model and deeply analyzes the relationship between the book publishing transmedia storytelling model and business performance, which is of great practical significance for optimizing the application and service quality of book publishing, prolonging the industrial chain, enhancing the interaction and participation of users and perfecting the business management system of the book publishing industry.

The application and research of the book publishing transmedia storytelling model are imperfect. Therefore, this paper not only helps to promote the innovation of book publishing organizational structure and improve the management system of business performance, but also may help to improve the innovation environment of book publishing enterprises and promote the diversification of industrial structure.

Intelligence level of a crowd network is defined as the expected reward of the network when completing the latest tasks (e.g. last N tasks). The purpose of this paper is to improve the intelligence level of a crowd network by optimizing the profession distribution of the crowd network.

Based on the concept of information entropy, this paper introduces the concept of business entropy and puts forward several factors affecting business entropy to analyze the relationship between the intelligence level and the profession distribution of the crowd network. This paper introduced Profession Distribution Deviation and Subject Interaction Pattern as the two factors which affect business entropy. By quantifying and combining the two factors, a Multi-Factor Business Entropy Quantitative (MFBEQ) model is proposed to calculate the business entropy of a crowd network. Finally, the differential evolution model and k-means clustering are applied to crowd intelligence network, and the species distribution of intelligent subjects is found, so as to achieve quantitative analysis of business entropy.

By establishing the MFBEQ model, this paper found that when the profession distribution of a crowd network is deviate less to the expected distribution, the intelligence level of a crowd network will be higher. Moreover, when subjects within the crowd network interact with each other more actively, the intelligence level of a crowd network becomes higher.

This paper aims to build the MFBEQ model according to factors that are related to business entropy and then uses the model to evaluate the intelligence level of a number of crowd networks.