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There is a certain error in the satellite positioning of the vehicle. The error will cause the drift point of the positioning point, which makes the vehicle trajectory shift to the real road. This paper aims to solve this problem.

The key technology to solve the problem is map matching (MM). The low sampling frequency of the vehicle is far from the distance between adjacent points, which weakens the correlation between the points, making MM more difficult. In this paper, an MM algorithm based on priority rules is designed for vehicle trajectory characteristics at low sampling frequencies.

The experimental results show that the MM based on priority rule algorithm can effectively match the trajectory data of low sampling frequency with the actual road, and the matching accuracy is better than other similar algorithms, the processing speed reaches 73 per second.

In the algorithm verification of this paper, although the algorithm design and experimental verification are considered considering the diversity of GPS data sampling frequency, the experimental data used are still a single source.

Based on the GPS trajectory data of the Ministry of Transport, the experimental results show that the accuracy of the priority-based weight-based algorithm is higher. The accuracy of this algorithm is over 98.1 per cent, which is better than other similar algorithms.

The ancient town of Lijiang is a representative place of ethnic minorities in China’s southwest border area jointly built by many ethnic groups. Its rich and diversified history, culture and architecture as well as its artistic and spiritual values need to be better retained and explored.

The protection and inheritance of Lijiang’s cultural heritage will be improved through the construction of digital memory resources. To guide Lijiang’s digital memory construction, this study explores strategies of digital memory construction by analyzing four case studies of well-known memory projects from China and America.

From the case studies analysis, factors of digital memory construction were identified and compared. Factors led to the discussion of strategies for constructing the digital memory of Lijiang within its design, construction and service phases.

The ancient town of Lijiang is a famous historical and cultural city in China, and it is also a representative place of ethnic minorities in the border area jointly built by many ethnic groups. The rich culture should be preserved and digitalized to offer better use for the whole nation.