Elyria Angela Kemp, Kim Williams, Dong-Jun Min and Han Chen
The purpose of this paper is to examine the psychological influence that the presence of music has on consumers’ evaluations of the service environment. Specifically, it…
Abstract
Purpose
The purpose of this paper is to examine the psychological influence that the presence of music has on consumers’ evaluations of the service environment. Specifically, it investigates how emotion regulation processes and the impact of emotions/mood are linked to consumers’ evaluation of service and product quality.
Design/methodology/approach
An exploratory study was conducted using industry professionals in order to garner insight about the value of music and its benefits in the service environment. A field experiment was then conducted to test hypotheses.
Findings
Industry professionals offer implicit theories about the value of music. Specifically, they propose that music can be used to help customers regulate emotions and improve mood, enhance the customer experience and help in attracting new consumer segments. Results from the field experiment found that those exposed to music were likely to improve mood, express more favorable evaluations of the service and product quality of the establishment, as well as exhibit stronger intentions to continue to patronize the establishment.
Practical implications
Using live music in the service environment can be beneficial to organizations by improving customers’ emotional/psychological status as well as their evaluation of the consumption experience.
Originality/value
This research contributes to the existing literature by demonstrating how emotion regulation processes and the impact of emotions/mood are linked to consumers’ evaluation of service and product quality. Also, support for mood congruency judgment is found. Participants in the field study who had been exposed to music indicated that they made efforts to improve their mood and subsequently had more favorable judgments of service and product quality.
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Barbara Molina, Gabriela Eljuri and Xavier Roigé Ventura
This paper aims to study possible differences between the Outstanding Universal Value (OUV) defined in the designation of Cuenca as a World Heritage (WH) site and its inhabitants'…
Abstract
Purpose
This paper aims to study possible differences between the Outstanding Universal Value (OUV) defined in the designation of Cuenca as a World Heritage (WH) site and its inhabitants' perceptions of heritage value. The study is based on research conducted in the historic centre of Cuenca in Ecuador, which was accorded WH status in 1999.
Design/methodology/approach
The research employs both quantitative and qualitative methodologies, providing a complementary approach to the research subject. Quantitative research involved a probability survey of 400 informants randomly selected from the population of the canton of Cuenca, while qualitative research included 40 semi-structured interviews with residents and traders in the historic centre and 150 further written consultations with residents of the city.
Findings
Following the introduction, methodology and description, the paper presents the data gathered from the survey and interviews. These indicate inhabitants' perceptions of the meaning, values, and uses of WH in Cuenca and reveal differences between their perceptions and those of the official OUV.
Originality/value
Although there are several studies on WH residents' perceptions of UNESCO OUV, few highlight the mismatch between local community views of heritage and those established by UNESCO. This study reflects critically on the concept of OUV, which is based on technical and political criteria rather than social participation. The study employs methodologies that could be applied in other case studies and used to improve heritage management. This is the only study on local perceptions of Cuenca's OUV.
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Hocine Boumaraf and Louisa Amireche
The purpose of the study is to implement a methodology intended to identify the links between the microclimatic quality of urban routes and the behavior of pedestrians. This…
Abstract
Purpose
The purpose of the study is to implement a methodology intended to identify the links between the microclimatic quality of urban routes and the behavior of pedestrians. This document will open up new opportunities for the development of urban open spaces and facilitate decision-making for urban decision-makers.
Design/methodology/approach
The methodology intended to identify the links between the microclimatic quality of urban routes and the behavior of pedestrians is deployed in two stages. The first stage represents a microclimatic characterization of the pedestrian routes. The second step represents a behavioral characterization of these same journeys, based on the on-site video observation of the pedestrians.
Findings
The analysis of the results obtained by applying this method shows that the physical factors of the urban environment in the two climatic seasons (winter, summer) significantly influence the choice of routes, the percentage of route use, the speed of travel and the frequency of user stops.
Originality/value
The authors have recently observed that the issue of the influence of microclimatic factors on the behavior of pedestrians, and more particularly their movements, has only rarely been addressed. It is therefore in this context that the authors would like to provide, through this article, some technical solutions for analysis and characterization as well as some answers to the problem of the influence of microclimatic factors on pedestrian movements.
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Amer Badran, Sean Tanner and Dave Alton
This paper aims to explore how entrepreneurs use social media (SM) to develop their organisational identity within business networks.
Abstract
Purpose
This paper aims to explore how entrepreneurs use social media (SM) to develop their organisational identity within business networks.
Design/methodology/approach
A single embedded case study was used comprising a case firm entrepreneur and eight connected network actors within an artisan food context in Ireland. Data was collected using an in-depth interview complemented with content analysis of networked firms’ Facebook posts (N = 1,652) over a three-year period.
Findings
This paper identifies four common network processes through which entrepreneurs can leverage SM to develop their organisational identity within networks. The processes are network relating, collaborating within networks, interacting with trends and connecting with community.
Research limitations/implications
Findings are limited to the Irish artisan food sector and explore identity development through a single SM platform. The applicability and variation of use of the processes across industries would serve to further refine the processes identified.
Practical implications
Practically, the four processes through which identity within a network can be developed using SM can help entrepreneurs to access and position themselves within business networks, gain access to resources and overcome the classic limitations of newness and smallness.
Originality/value
This paper provides a conceptual framework illustrating the processes involved in developing entrepreneurial organisational identity within business networks using SM. This paper adds to a growing literature that places interaction at the heart of identity development and responds to calls to further understanding of the process of identity development for entrepreneurial ventures.