Rossella C. Gambetti and Robert V. Kozinets
This study aims to expand understanding of the diversity of virtual influencer forms by investigating their nonhuman-like, animal and graphic or cartoon variations.
Abstract
Purpose
This study aims to expand understanding of the diversity of virtual influencer forms by investigating their nonhuman-like, animal and graphic or cartoon variations.
Design/methodology/approach
A three-year multisite longitudinal netnography studied 174 virtual influencers and spanned ten social media platforms. Typological categories were constructed from the data set, focusing on 14 influencers located across quadrants. In-depth findings were then developed for eight illustrative cases.
Findings
Findings deepen the knowledge of the virtual influencer sphere by highlighting diversity in human-like, nonhuman-like, imaginative and realistic forms. The authors postulate four types of virtual influencers: hyper-human, antihuman, pan-human and alter-human. These forms are linked to specific personalities and communication styles, addressing various consumer needs. Imaginatively represented virtual influencers may prompt audiences to reevaluate beliefs, values and behaviors. These findings challenge prior work’s focus on attractive, hyperreal and human-like virtual influencers, encouraging consideration of divergent types engaged in novel meaning-shaping activities and targeting different segments.
Research limitations/implications
This research paves the way for consumer and marketing researchers and practitioners to broaden their representations of virtual influencers beyond the human-like, beyond the commercial and into new worlds of fantasy, imagination and posthuman possibility.
Practical implications
Different types of virtual influencers speak to diverse audiences and convey marketing messages in subtly different ways. Some forms of virtual influencers fit into roles like defiant voices, oppositional characters, activists, educators, entertainers and change leaders. As the universe of virtual influencers diversifies, this research opens new avenues of marketing for brands.
Originality/value
This study pioneers comprehensive qualitative research across the universe of virtual influencers and their communities, exploring links to popular culture. It offers connections between virtual influencer forms and communication strategies for marketers.
Details
Keywords
Jennifer A. Smist and David M. Rosch
Existing leadership research focuses more on single experiences than the sustained application of skills beyond the formal leadership program. Using data from 124 college students…
Abstract
Existing leadership research focuses more on single experiences than the sustained application of skills beyond the formal leadership program. Using data from 124 college students who participated in a six-day leadership development program, this study used a four-phase longitudinal approach to examine influences on students’ leadership capacity and campus involvement. Students’ family income was placed in a structural equation model, along with their gender, race, leader self-efficacy, leadership skill, and changes in campus involvement, to determine the degree to which leadership capacity might moderate how family income predicts student campus involvement. Within the comprehensive model, no individual variables significantly predicted changes in campus involvement, suggesting that the leadership program itself exerts more influence in sustained campus involvement than student background, including family income.
Viola Hakkarainen, Jordan King, Katja Brundiers, Aaron Redman, Christopher B. Anderson, Celina Natalia Goodall, Amy Pate and Christopher M. Raymond
Universities strategically organize themselves around sustainability, including transformative goals in teaching and learning. Simultaneously, the role of online education has…
Abstract
Purpose
Universities strategically organize themselves around sustainability, including transformative goals in teaching and learning. Simultaneously, the role of online education has become more prominent. This study aims to better understand the purpose and process of creating online sustainability education (OSE) and to identify challenges and opportunities for implementing these courses and programs to achieve universities’ broader transformative sustainability goals.
Design/methodology/approach
This study uses a multiple case study design to research three universities in diverse geographical and institutional contexts (Finland, the USA and Colombia). Qualitative data was collected by interviewing program-related experts (n = 31) and reviews of universities’ strategic documents.
Findings
The findings suggest that despite important advances, further attention is merited regarding aligning the purpose of OSE with student learning outcomes, clarifying the values underlying the process of online program/course creation and developing transformative and process-oriented approaches and pedagogies to implement OSE. The authors also highlight emerging challenges and opportunities in online environments for sustainability education in different institutional contexts, including reaping the benefits of multilocality and diverse student experiences regarding sustainability issues.
Originality/value
There is a paucity of studies on university-level sustainability education in relation to online environments. This research expands on the existing literature by exploring three different geographical and institutional contexts and shedding light on the relationship between the practical implementation of OSE and universities’ broader sustainability goals.
Details
Keywords
First, this paper aims to identify and discuss the paradoxical relationship between theology and technology. Second, it also demonstrates the urgency of the digitalization of the…
Abstract
Purpose
First, this paper aims to identify and discuss the paradoxical relationship between theology and technology. Second, it also demonstrates the urgency of the digitalization of the Church ministry. Third, this paper offers an understanding of technology and theology through the missional perspective of the Church. Fourth, this paper asks the following questions: (1) Can the Church innovate ways of using technology while maintaining the social aspect of the organism? (2) Can organizations migrate to digital technology with adequate technology/human interface to engage innovations? (3) How can organizations renew their products via technological platforms? (4) From a socio-technical perspective on the digital era, can the Church keep abreast of its workforce in a way that provides adequate participative opportunities? and finally, this paper further interacts with views on the paradigm shift of practical theology and techno-theological practice and possible inclusion in the theology vocabularies of the Church.
Design/methodology/approach
A thorough search on the subject of techno-theology (TTheo) reveals that there are no scholarly works that offer a conceptual understanding of TTheo. However, TTheo derives an interdisciplinary definition from innovative leadership, socio-religious transformation, transformational leadership, anthropological studies, strategic leadership (and authentic leader AL), scenario thinking/planning, technological disruptions, digital transformation and Church sustainability. There are multiple inferences in the literature on the advantages and disadvantages of technology in human relations (Banks et al., 2016; Dyer, 2011).
Findings
Innovation is open-ended. It can take place anywhere and anytime. All it requires are human entities who are creative enough to respond appropriately. The author agrees with Goldsmith that innovation is not limited to a single aspect of any system (Goldsmith et al., 2010, p. xxiv). Innovation can occur anywhere, and there is no limit to it. The only hindrance to innovation is the lack of creative leaders, creative agents of change and an enabling environment to foster change (Teece, 2018, 2010; Bounfour, 2016; Hanna, 2016). While technological innovation is a good development, other factors drive innovation. Technological innovation is not an end by itself. It is a means to an end. And it cannot stand in isolation from other factors that support it. It competes with some external factors which can sustain it or obstruct it.
Research limitations/implications
This paper used the traditional (or narrative), meta-analysis and meta-synthesis methods of literature reviews to study scenario thinking, system thinking, planning and TTheo principles to find a suitable space to redefine and reconstruct the Church’s ministry engagement in a technologically avowed age. This paper is not a technology text, nor does it pose to answer technology questions. Instead, it focuses on the role of technology in Christian ministry.
Practical implications
This paper recommended that the Church redefines its digital transformation perspective by adopting a TTheo that embraces digital materials and hybrid technology in its ministry engagement across the board. This paper further interacts with views on the paradigm shift of practical theology and techno-theological practice and possible inclusion in the theology vocabularies of the Church.
Social implications
Technology shapes human interactions in a sociopolitical, socioreligious and sociocultural environment (Dyer, 2011; Postman, 2021; McLauhan, 1994, p. 7). As a community of faith, the Church is a segment of the broader cultural environment with a cross-section of people from various works of life and opinions. Language, customs and practice differ significantly from others in every environment. Hence, each setting is unique in multiple ways (Teece, 2018, 2010). The world continues to experience developments in many areas. Due to the symbiotic nature of humans and the environment, cross-breeding and cross-fertilization of ideas are inevitable. As one organization reacts to its unique existence, it indirectly or directly affects another. Hence, while growth may be relative, its impacts are overtly universal.
Originality/value
The term “Techno-theology” is a newcomer in the theological circle. Hence, there are practically little or minimal literature on this subject area. In this paper, the author has written the original concept of the subject matter (TTheo). This paper is part of the ground-breaking research the author is conducting on “Techno-theology.” The author’s PhD research proposal was approved in December 2022. The author’s research focuses on the subject matter of this paper (TTheo). The author also looks forward to leading a deeper conversation among scholars.
Details
Keywords
Mahwish Jamil, Simon Stephens and Ahmad Firdause Md Fadzil
Family business sustainability is a critical issue. This study considers if adopting a strategic entrepreneurship orientation can support the sustainability of a family business.
Abstract
Purpose
Family business sustainability is a critical issue. This study considers if adopting a strategic entrepreneurship orientation can support the sustainability of a family business.
Design/methodology/approach
A qualitative approach is used, in which semi-structured interviews were conducted with twelve family business owners. Data collected during the interviews provides insights into understanding, practices, motivations, behaviours and attitudes relating to sustainability.
Findings
Although awareness of sustainability processes and procedures is found to be low, sustainability is important to the family business. However, sustainability is not managed or implemented systematically.
Originality/value
The paper presents a new model to describe the sustainability practices of family businesses. Adoption of strategic entrepreneurship is advocated as mechanism for improving sustainability. Practical and policy implications are suggested to enhance the effectiveness of sustainability initiatives in family business settings.
Details
Keywords
The Case Valdesi (Waldensian Houses) are non-profit structures, managed by the Diaconia Valdese, that propose a value-based and value-driven model of hospitality. There are nine…
Abstract
The Case Valdesi (Waldensian Houses) are non-profit structures, managed by the Diaconia Valdese, that propose a value-based and value-driven model of hospitality. There are nine hospitality facilities (six guest houses, two hotels and one hostel) located in different Italian venues, open to individual travellers, families or groups who look for unconventional tourism experiences such as slow-paced visits to artistic and natural attractions, retreats, informal symposia, as well as creative projects. The guest houses welcome international students and volunteers who provide hospitality services. They host refugees and asylum seekers when needed and encourage connections and mutual exchanges among people with diverse life experiences. Moreover, they use the hospitality revenues to support educational and social welfare projects. This chapter will present the Waldensian model of hospitality through a case study based on observations and qualitative data collected during fieldwork, proposing it as one of the possible sources of inspiration for the creation of human destinations.
Details
Keywords
Julie A. Kmec, Lindsey T. O’Connor and Shekinah Hoffman
Building on work that explores the relationship between individual beliefs and ability to recognize discrimination (e.g., Kaiser and Major, 2006), we examine how an adherence to…
Abstract
Building on work that explores the relationship between individual beliefs and ability to recognize discrimination (e.g., Kaiser and Major, 2006), we examine how an adherence to beliefs about gender essentialism, gender egalitarianism, and meritocracy shape one’s interpretation of an illegal act of sexual harassment involving a male supervisor and female subordinate. We also consider whether the role of the gendered culture of engineering (Faulkner, 2009) matters for this relationship. Specifically, we conducted an online survey-experiment asking individuals to report their beliefs about gender and meritocracy and subsequently to evaluate a fictitious but illegal act of sexual harassment in one of two university research settings: an engineering department, a male-dominated setting whose culture is documented as being unwelcoming to women (Hatmaker, 2013; Seron, Silbey, Cech, and Rubineau, 2018), and an ambiguous research setting. We find evidence that the stronger one’s adherence to gender egalitarian beliefs, the greater one’s ability to detect inappropriate behavior and sexual harassment while gender essentialist beliefs play no role in their detection. The stronger one’s adherence to merit beliefs, the less likely they are to view an illegal interaction as either inappropriate or as sexual harassment. We account for respondent knowledge of sexual harassment and their socio-demographic characteristics, finding that the former is more often associated with the detection of inappropriate behavior and sexual harassment at work. We close with a discussion of the transferability of results and policy implications of our findings.
Details
Keywords
Stephen Dansky and B. Andrew Cudmore
Nuclear power is being promoted by a segment of the environmental community as an acceptable energy source to fight man-made climate change because it does not emit greenhouse…
Abstract
Purpose
Nuclear power is being promoted by a segment of the environmental community as an acceptable energy source to fight man-made climate change because it does not emit greenhouse gases. Missing in the literature is a discussion and analysis of the impact of electricity deregulation on the ability of nuclear power to obtain the requisite debt and equity financing within deregulated electricity markets, and in turn, on the potential number of new nuclear power plants that could help fight global warming. The purpose of this paper is to provide timely and salient policy guidance for the efficient allocation of resources to reduce greenhouse gases based on a new model linking debt and equity financing with a change in power plant revenue risk.
Design/methodology/approach
A theoretical model is put forth that links the availability of debt and equity financing to the change in revenue risk created by electricity deregulation and then tests this model by performing a qualitative phenomenological analysis.
Findings
The analysis supports a conclusion that electricity deregulation has a negative effect on the ability to attract nuclear plant debt and equity financing. As such, nuclear power may not be a viable option to reduce greenhouse gases within deregulated markets.
Originality/value
This paper fills certain gaps in the literature by creating a theory-based model that links debt and equity financing with a change in power plant revenue risk, performing a qualitative phenomenological analysis that finds support for the negative relationship between electricity deregulation and an increase in power plant revenue risk and establishing that this increase in revenue risk affects some types of power plants such as nuclear power more than others.
Details
Keywords
Becky Haddad, Sophie Pierszalowski and Jonathan Velez
An increasing number of studies point to student gains from participation in leadership development opportunities. However, very little research exists to explore who has access…
Abstract
An increasing number of studies point to student gains from participation in leadership development opportunities. However, very little research exists to explore who has access to these experiences. In this paper, we investigate whether a student’s employment off-campus has an impact on their ability to participate in, and experience gains in leadership efficacy from leadership training opportunities. We employ a linear regression path analysis to identify potential relationships between pre-college leadership efficacy, off-campus employment, participation in leadership training opportunities, and leadership efficacy for undergraduate students at a university in the Pacific Northwest. Pre-college leadership efficacy was the strongest predictor of leadership efficacy for undergraduate students, with hours of employment and leadership training having small, but significant, mediating effects. This begs the question: How do students build their leadership efficacy prior to entering post-secondary education and what drives students to continue to pursue experiences that develop their leadership efficacy?
This paper aims to shed light on how children's literature in Africa deserves to be studied because African writers “decolonize” the minds of African children and children and…
Abstract
Purpose
This paper aims to shed light on how children's literature in Africa deserves to be studied because African writers “decolonize” the minds of African children and children and adults around the world.
Design/methodology/approach
This paper defines children's literature from an African perspective and the “decolonization of the mind.” This is done to examine how two African writers provide narratives for children inspired by their cultures. They deal with themes, characters and symbols that interest children and adults.
Findings
Achebe and Youssef crossed many borders: the world of children and adults, animals and humans, vice and virtue, supernatural and real. Their stories take the reader on journeys that involve enriching, engaging and inspiring adventures.
Research limitations/implications
Youssef and Achebe are prolific writers. Providing a survey of what is available in Arabic and Nigerian literature for children, is beyond the scope of this paper.
Practical implications
This paper sends a message to those in charge of the curriculum in schools in Egypt, the Arab countries, Africa and the world at large: decolonize the syllabi in schools because the world is not black and white. Literature for children that encourages critical thinking is available by African writers in Egypt, Nigeria and elsewhere.
Social implications
The works discussed show that African writers are creative, and their works inspire the African child with pride in his/her identity, culture and heritage.
Originality/value
To the best of the author’s knowledge, no one has compared Egyptian and Nigerian literature for children before. Youssef and Achebe provide evidence that “Good literature gives the child a place in the world … and the world a place in the child.” – Astrid Lindgren.