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1 – 2 of 2Pertti Vakkari and Anna Mikkonen
The purpose of this paper is to study what extent readers’ socio-demographic characteristics, literary preferences and search behavior predict success in fiction search in library…
Abstract
Purpose
The purpose of this paper is to study what extent readers’ socio-demographic characteristics, literary preferences and search behavior predict success in fiction search in library catalogs.
Design/methodology/approach
In total, 80 readers searched for interesting novels in four differing search tasks. Their search actions were recorded with a Morae Recorder. Pre- and post-questionnaires elicited information about their background, literary preferences and search experience. Readers’ literary preferences were grouped into four orientations by a factor analysis. Linear regression analysis was applied for predicting search success as measured by books’ interest scores.
Findings
Most literary orientations contributed to search success, but in differing search tasks. The role of result examination was greater compared to querying in contributing search success almost in each task. The proportion of variance explained in books’ interest scores varied between 5 (open-ended browsing) and 50 percent (analogy search).
Research limitations/implications
The distribution of participants was biased toward females, and the results are aggregated within search session, both reducing the variation of the phenomenon observed.
Originality/value
This study is one of the first to explore how readers’ literary preferences and searching are associated with finding interesting novels, i.e. search success, in library catalogs. The results expand and support the findings in Mikkonen and Vakkari (2017) concerning associations between reader characteristics and fiction search success.
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Terhi Junkkari, Maija Kantola, Leena Arjanne, Harri Luomala and Anu Hopia
This study aims to increase knowledge of the ability of nutrition labels to guide consumer choices in real-life environments.
Abstract
Purpose
This study aims to increase knowledge of the ability of nutrition labels to guide consumer choices in real-life environments.
Design/methodology/approach
Food consumption and plate waste data were collected from two self-service restaurants (SSR) with different customer groups over six observation days: three control and three intervention (with nutrition labelling) periods. Study Group 1 consisted of vocational school students, mostly late adolescents (N = 1,710), and Group 2 consisted of spa hotel customers, mostly elderly (N = 1,807). In the experimental restaurants, the same food was served to the buffets during the control and intervention periods.
Findings
The nutrition label in the lunch buffet guides customers to eat fewer main foods and salads and to select healthier choices. Increased consumption of taste enhancers (salt and ketchup) was observed in the study restaurants after nutritional labelling. Nutrition labelling was associated with a reduction in plate waste among the elderly, whereas the opposite was observed among adolescents.
Originality/value
The results provide public policymakers and marketers with a better understanding of the effects of nutrition labelling on consumer behaviour. Future studies should further evaluate the effects of nutrition labelling on the overall quality of customer diets and the complex environmental, social, and psychological factors affecting food choices and plate waste accumulation in various study groups.
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