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Available. Open Access. Open Access
Article
Publication date: 3 February 2023

David Amani

The study investigated the strategic contribution of COVID-19 preventive measures in building corporate reputation in the hospitality industry when mediated with ethical branding.

1098

Abstract

Purpose

The study investigated the strategic contribution of COVID-19 preventive measures in building corporate reputation in the hospitality industry when mediated with ethical branding.

Design/methodology/approach

The hypothesized model was developed and tested using a cross-sectional research design among 404 customers of hospitality organizations (i.e. hotels and restaurants). The collected data were analyzed quantitatively using structural equation modeling.

Findings

The results showed that COVID-19 preventive measures are important drivers in building or rebuilding corporate reputation during and after the COVID-19 pandemic. The study also showed that ethical branding acts as a mediator between COVID-19 preventive measures and corporate reputation.

Research limitations/implications

The study used a nonprobability sampling technique, i.e. convenience sampling and a cross-sectional survey research design. It is therefore necessary to be careful when generalizing the findings.

Practical implications

The study recommends that managers in hospitality organizations should ensure proper and effective compliance with COVID-19 preventive measures during service delivery. Among others, the study highlighted areas for further study to include an investigation using a longitudinal approach to observe behavioral changes toward COVID-19 preventive measures and their consequences on the overall corporate reputation of the hospitality industry. This recommendation is based on the fact that, currently, new cases and mortality rates have decreased considerably. As a result, customers in the hospitality industry have started to have different opinions about complying with COVID-19 preventive measures.

Originality/value

The study is among new endeavors to investigate drivers that can rebuild and sustain the corporate reputation of hospitality organizations during a pandemic like COVID-19.

Details

International Hospitality Review, vol. 38 no. 1
Type: Research Article
ISSN: 2516-8142

Keywords

Available. Open Access. Open Access
Article
Publication date: 1 March 2013

Huikang Li, Yaoting Sun, Min Yang and Zhihui Wei

Nowadays, the construction of lifelong education system has become the common trend of educational development in many countries. In China, credit accumulation and transfer as one…

2059

Abstract

Nowadays, the construction of lifelong education system has become the common trend of educational development in many countries. In China, credit accumulation and transfer as one of the effective measures to promote the lifelong education system was proposed in the National Medium and Long-term Educational Reform and Development Plan (2010 – 2020). It certainly poses a new opportunity and challenge to open universities in China, most of which are in transition from TV and radio universities and expected to play more important roles in the construction of lifelong education system in China. The paper presents the initial research and practice of Shanghai Academic Credit Transfer and Accumulation Bank for Lifelong Education (SHCB), which is led by Shanghai Municipal Education Commission and operated by Shanghai Open University as one of the initiatives of open universities in China since 2010. Focusing on continuing education for Shanghai citizens and cooperating with other universities and related institutions, SHCB has been established with the organisational structure, accreditation criteria for credits, credit accumulation and transfer system, learners' learning portfolios, technology service platform, and the detailed operating mode. By now, accreditation criteria of learner's credits of 166 courses and 139 non-degree certificates, and recognition of 541 non-degree certificates and 1549 leisure courses have been completed. SHCB has been open to the public from 24 July, 2002 to promote the exchange and transfer among the academic education, even between academic education and non-academic education, and ultimately promote the construction of the lifelong education system in Shanghai.

Details

Asian Association of Open Universities Journal, vol. 8 no. 1
Type: Research Article
ISSN: 1858-3431

Available. Open Access. Open Access
Article
Publication date: 27 May 2022

Benedetta Esposito, Maria Rosaria Sessa, Daniela Sica and Ornella Malandrino

This paper investigates the extent to which the COVID-19 pandemic has accelerated service innovation in the restaurant sector. It explores the use of digital technologies (DT) as…

7745

Abstract

Purpose

This paper investigates the extent to which the COVID-19 pandemic has accelerated service innovation in the restaurant sector. It explores the use of digital technologies (DT) as a safety-empowerment and resilient strategy in the food-service industry during the pandemic. It also investigates the impact of DT on customers' risk perception (CRP) and customers' intention to go to restaurants (CIR) in Italy.

Design/methodology/approach

Based on the theory of planned behaviour and perceived risk theory, this study investigates a sample of customers residing in Italy. Multiple regression and mediation analyses are conducted to test the research hypotheses, adapting the logic model developed. Using the bootstrapping technique, this study also explores whether the pandemic has moderated the relationship among several variables adapted from the literature. Robustness tests are also performed to corroborate the analysis.

Findings

The pandemic has accelerated the food-service industry's digital transformation, forcing restauranteurs to implement DT to survive. Findings show that DT support restauranteurs in implementing innovative services that reduce interactions and empower cleanliness among workers and customers, reducing CRP and preserving CIR. Thus, managing risk perception is helping the restaurant sector to recover.

Practical implications

Practical implications are presented for policymakers to catalyse the digital transformation in small- and medium-sized restaurants. The results may also be beneficial for entrepreneurs who can implement innovative service practices in order to reduce interaction and empower cleanliness levels. Moreover, academics can use these results to conduct similar research in other geographical contexts.

Originality/value

The present research represents the first study investigating the relationship between the use of digital technologies and the intentions of customers to go out for dinner during the ongoing pandemic in Italy.

Available. Open Access. Open Access
Article
Publication date: 24 January 2024

Kaluarachchi Chamodi Sandunima and Nisha Jayasuriya

This study aims to investigate the relative impact of firm-created (FC) and user-generated (UG) social media marketing communication on fashionwear customers' purchase intention…

4071

Abstract

Purpose

This study aims to investigate the relative impact of firm-created (FC) and user-generated (UG) social media marketing communication on fashionwear customers' purchase intention (CPI) in Sri Lanka. The primary objective is to identify the influence of social media marketing on the purchasing intention (PI) of customers in the fashionwear industry in Sri Lanka.

Design/methodology/approach

A standardized online survey was conducted, generating 312 datasets for analysis.

Findings

The empirical findings reveal that both firm-produced and UG social media fashionwear marketing communication has a significant influence on CPI. However, firm-produced social media fashionwear brands demonstrate a higher impact on CPI.

Originality/value

This study highlights the importance of social media marketing communication in shaping customers’ PI in the fashionwear industry in Sri Lanka. Both FC and UG content on social media platforms play a crucial role in influencing customers' intention to purchase fashionwear products. However, firm-produced social media fashionwear brands exert a stronger impact on CPI. These findings emphasize the need for marketers to incorporate effective social media strategies, including both FC and UG content, to enhance customer engagement and drive purchase decisions in the fashion-wear industry.

Available. Open Access. Open Access
Article
Publication date: 4 August 2023

Dilpreet Kaur Dhillon, Pranav Mahajan and Kuldip Kaur

Distancing people socially as a precautionary measure against the mushrooming of COVID-19’s health and economic crisis has deleteriously affected the performance of the eatery…

845

Abstract

Purpose

Distancing people socially as a precautionary measure against the mushrooming of COVID-19’s health and economic crisis has deleteriously affected the performance of the eatery industry to a great extent. Many food outlets failed to cope up with crisis and opted to move out, and many still vie to survive through pandemic. It becomes vital for researchers to understand what factors influence the performance and survival of eateries during the pandemic? The study makes an attempt to fabricate new factors which affect the performance and contribute significantly towards the survival of eateries in this new COVID-19-prone world.

Design/methodology/approach

The present study is a cross-sectional analysis with the sample of 150 eateries from the walled city of Punjab (India), i.e. Amritsar. Factor analysis is employed to scrutinise the factors which influence the performance of eateries during the pandemic, and to analyse factors which contribute significantly for the survival of eateries, logistic regression is performed.

Findings

The empirical analysis reveals that at prior psychological factor, followed by turnover factor, external factor, financial factor and marketing factor influence the performance of eateries during the pandemic. Only three factors, namely turnover factor, external factor and financial factor, turned up to be significant towards the survival rate of an eatery. The marketing factor which is a crucial contributor for survival of business in literature has turned out to be insignificant during the times of pandemic.

Originality/value

With the arrival of pandemic, the preference of people has changed, and the business environment in which entities operate has turned more complex. The present study is one of the pioneer attempts to evaluate whether the factors responsible for performance or survival of an eatery during normal times is relevant during the pandemic as well. The study contributes to the literature of eatery industry by adding a new variable namely psychological factor, i.e. changes witnessed in customers’ preference to visit an eatery.

Details

International Hospitality Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2516-8142

Keywords

Available. Open Access. Open Access
Article
Publication date: 29 May 2023

Abu Bashar, Brighton Nyagadza, Neo Ligaraba and Eugine Tafadzwa Maziriri

This paper is a bibliometric analysis of articles published on the influence of Covid-19 on consumer behaviour.

5133

Abstract

Purpose

This paper is a bibliometric analysis of articles published on the influence of Covid-19 on consumer behaviour.

Design/methodology/approach

Biblioshiny and VOSviewer applications are employed for the bibliometric analysis and visualisation, respectively.

Findings

The most influential documents, authors, affiliations, countries and journals are presented. Citation, Co-citation and keyword co-occurrence analysis is conducted and presented in the form of a clustered network diagram.

Practical implications

This paper found three main themes of the research in consumer behaviour amid Covid-19 a) Food purchasing decisions and food wastage, b) Adoption of technology and c) Intrinsic and extrinsic influence on consumer behaviour.

Social implications

The Covid-19 pandemic has shaken the world’s economy and left behind its adverse effect on almost every walk of life. Consumer behaviour is no exception, studies have reported paradigm shifts in the way consumers are reacting to marketing stimuli, making purchase and consumption decisions. For the marketers to sustain profitability, they need to understand the changing behaviour and tailor their offerings accordingly.

Originality/value

The article offers the emerging theme and sub-themes in the consumer behaviour research that leads to future expansion of this research domain.

Details

Arab Gulf Journal of Scientific Research, vol. 42 no. 3
Type: Research Article
ISSN: 1985-9899

Keywords

Available. Open Access. Open Access
Article
Publication date: 18 January 2024

Stefan Thalmann, Ronald Maier, Ulrich Remus and Markus Manhart

This paper aims to clarify how organizations manage their participation in networks to share and jointly create knowledge but also risk unwanted knowledge spillovers at the same…

918

Abstract

Purpose

This paper aims to clarify how organizations manage their participation in networks to share and jointly create knowledge but also risk unwanted knowledge spillovers at the same time. As formal governance, trust and observation are less applicable in informal networks, the authors need to understand how members address the need to protect knowledge by informal practices. The study aims to investigate how the application of knowledge protection practices affects knowledge sharing in networks. The insights are relevant for organizational and network management to control knowledge risks but harvest the benefits of network engagement.

Design/methodology/approach

The authors opted for an exploratory study based on 60 semi-structured interviews with members of 10 networks. In two rounds, network managers, representatives and members of the networks were interviewed. The second round of interviews was used to validate the intermediate findings. The data were complemented by documentary analysis, including network descriptions.

Findings

Through analyzing and building on the theory of psychological contracts, two informal practices of knowledge protection were found in networks of organizations: exclude crucial topics and share on selected topics and exclude details and share a selected level of detail. The authors explored how these two practices are enacted in networks of organizations with psychological contracts.

Originality/value

Counter to intuition that the protection of knowledge can be strengthened only at the expense of knowledge sharing and vice versa, networks benefitted from more focused and increased knowledge sharing while reducing the risk of losing competitive knowledge by performing these knowledge protection practices.

Details

VINE Journal of Information and Knowledge Management Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2059-5891

Keywords

Available. Open Access. Open Access
Article
Publication date: 13 November 2020

Ashish Dwivedi, Ajay Jha, Dhirendra Prajapati, Nenavath Sreenu and Saurabh Pratap

Due to unceasing declination in environment, sustainable agro-food supply chains have become a topic of concern to business, government organizations and customers. The purpose of…

2597

Abstract

Purpose

Due to unceasing declination in environment, sustainable agro-food supply chains have become a topic of concern to business, government organizations and customers. The purpose of this study is to examine a problem associated with sustainable network design in context of Indian agro-food grain supply chain.

Design/methodology/approach

A mixed integer nonlinear programming (MINLP) model is suggested to apprehend the major complications related with two-echelon food grain supply chain along with sustainability aspects (carbon emissions). Genetic algorithm (GA) and quantum-based genetic algorithm (Q-GA), two meta-heuristic algorithms and LINGO 18 (traditional approach) are employed to establish the vehicle allocation and selection of orders set.

Findings

The model minimizes the total transportation cost and carbon emission tax in gathering food grains from farmers to the hubs and later to the selected demand points (warehouses). The simulated data are adopted to test and validate the suggested model. The computational experiments concede that the performance of LINGO is superior than meta-heuristic algorithms (GA and Q-GA) in terms of solution obtained, but there is trade-off with respect to computational time.

Research limitations/implications

In literature, inadequate study has been perceived on defining environmental sustainable issues connected with agro-food supply chain from farmer to final distribution centers. A MINLP model has been formulated as practical scenario for central part of India that captures all the major complexities to make the system more efficient. This study is regulated to agro-food Indian industries.

Originality/value

The suggested network design problem is an innovative approach to design distribution systems from farmers to the hubs and later to the selected warehouses. This study considerably assists the organizations to design their distribution network more efficiently.

Details

Modern Supply Chain Research and Applications, vol. 2 no. 3
Type: Research Article
ISSN: 2631-3871

Keywords

Available. Open Access. Open Access
Article
Publication date: 26 September 2024

Emmanuel Kwame Nti, Gordana Kranjac-Berisavljevic and Dzigbodi Adzo Doke

The aim of this paper is to determine whether the dominant integrated water resources management (IWRM) paradigm within which the Pra River Basin is managed holds the key to…

1164

Abstract

Purpose

The aim of this paper is to determine whether the dominant integrated water resources management (IWRM) paradigm within which the Pra River Basin is managed holds the key to address the current water security and sustainability issues in Southwestern Ghana.

Design/methodology/approach

This study employed a literature review developed based on water security and sustainability studies as well as normative scenarios from the broad scenario planning methodology. The study builds on Wæver’s Theory of Securitization and the Utilitarian theory to protect water bodies through the use of artificial intelligence (AI).

Findings

Insights on introducing innovative environmental sustainability technology are presented and propose the Pra-integrated smart water security management decision-making system that uses visual inspections, noise sensors, the potential of hydrogen (pH) probe sensor, real-time collection of hydrological data (streamflow) and wireless transmission of the data in real-time at the basin level. This serves as a robust tool for managing the basin’s sustainable development ecosystem by using AI to protect water bodies against illegal mining.

Originality/value

The proposed innovative environmental technology which is the first of its kind is meant to gain a better understanding of pollution incidents and respond quickly to them by integrating AI and Internet of Things (IoT) technologies with traditional IWRM practices. This addresses water security in the Pra Basin, supports policy development and innovation, strengthens the goal of the government to protect water resources against pollution and contributes to the African Water Vision and the United Nations’ Agenda 2030 Sustainable Development Goals 3 and 6.

Details

Technological Sustainability, vol. 4 no. 1
Type: Research Article
ISSN: 2754-1312

Keywords

Available. Open Access. Open Access
Article
Publication date: 31 December 2017

Woosuk Yang

This paper considers locating congested fast charging stations (FCSs) and deploying chargers in a stochastic environment, while the related studies have predominantly focused on…

404

Abstract

This paper considers locating congested fast charging stations (FCSs) and deploying chargers in a stochastic environment, while the related studies have predominantly focused on problems in deterministic environments. Reducing the inconvenience caused by congestion at FCSs is an important challenge for FCS service provider. This is the underlying motivation for this study to consider a problem for FCS network design with the congestion restriction in a stochastic environment. We proposed a maximal coverage problem subject to budget constraints and a congestion restriction in order to maximize the demand coverage. With the derivation of the congestion restriction in the considered stochastic environment, the problem is formulated into an integer programming model. A real-life case study is conducted and managerial implications are drawn from its results.

Details

Journal of International Logistics and Trade, vol. 15 no. 3
Type: Research Article
ISSN: 1738-2122

Keywords

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