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1 – 3 of 3Mike Schraeder and Diane Bandow
The competitive success of organizations is heavily dependent on the quality of leadership within those organizations. Among the growing list of skills required for effective…
Abstract
The competitive success of organizations is heavily dependent on the quality of leadership within those organizations. Among the growing list of skills required for effective leadership is the need for leaders to promote the deployment of effective teams in the workplace. There are numerous strategies and methods that have been utilized to prepare future leaders to meet the challenge of developing and promoting high performance teams in the workplace. This idea brief summarizes one approach developed by faculty for a new course in a graduate management/leadership program titled, “Leading and Developing High Performance Teams.” The approach summarized in this article includes a hypothetical/fictional mini-case that was developed specifically for the purpose of meeting course objectives related to the identification of issues/challenges related to virtual teams, as well as diversity in teams. The mini-case is followed by some proposed questions that will accompany the case. A sample of acceptable responses is also provided.
Jan Bröchner, Carolina Camén, Henrik Eriksson and Rickard Garvare
The purpose of this paper is to assess the applicability of care quality concepts as contract award criteria for public procurement of health and social care, using the case of…
Abstract
Purpose
The purpose of this paper is to assess the applicability of care quality concepts as contract award criteria for public procurement of health and social care, using the case of Sweden.
Design/methodology/approach
Based on a literature review, European and Swedish legal texts, government regulations as well as 26 Swedish court review cases concerning care procurement have been analysed.
Findings
Methods used for assessing care quality are seldom useful for predicting the quality to be delivered by a potential contractor. Legal principles of transparency and equal treatment of tenderers make it necessary to apply strict requirements for verification.
Research limitations/implications
Results refer primarily to a Swedish context but could be applicable throughout the EU. Further studies of relations between award criteria and public/private collaborative practices for improving care quality during contractual periods are desirable.
Practical implications
Local and regional procurement officials should benefit from a better understanding of how quality criteria should be designed and applied to the award procedures for care contracts. Care providers in the private sector would also be able to develop their quality strategies and present their abilities more efficiently when tendering for public contracts.
Social implications
Issues of quality of health and social care are of obvious importance for social sustainability. Public awareness of care quality problems is evident and often a cause of media concern.
Originality/value
This investigation pinpoints the difference between traditional care quality thinking and the legal principles underlying contract award in public procurement of care services.
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Keywords
Brooke Wooley, Steven Bellman, Nicole Hartnett, Amy Rask and Duane Varan
Dynamic advertising, including television and online video ads, demands new theory and tools developed to understand attention to moving stimuli. The purpose of this study is to…
Abstract
Purpose
Dynamic advertising, including television and online video ads, demands new theory and tools developed to understand attention to moving stimuli. The purpose of this study is to empirically test the predictions of a new dynamic attention theory, Dynamic Human-Centred Communication Systems Theory, versus the predictions of salience theory.
Design/methodology/approach
An eye-tracking study used a sample of consumers to measure visual attention to potential areas of interest (AOIs) in a random selection of unfamiliar video ads. An eye-tracking software feature called intelligent bounding boxes (IBBs) was used to track attention to moving AOIs. AOIs were coded for the presence of static salience variables (size, brightness, colour and clutter) and dynamic attention theory dimensions (imminence, motivational relevance, task relevance and stability).
Findings
Static salience variables contributed 90% of explained variance in fixation and 57% in fixation duration. However, the data further supported the three-way interaction uniquely predicted by dynamic attention theory: between imminence (central vs peripheral), relevance (motivational or task relevant vs not) and stability (fleeting vs stable). The findings of this study indicate that viewers treat dynamic stimuli like real life, paying less attention to central, relevant and stable AOIs, which are available across time and space in the environment and so do not need to be memorised.
Research limitations/implications
Despite the limitations of small samples of consumers and video ads, the results of this study demonstrate the potential of two relatively recent innovations, which have received limited emphasis in the marketing literature: dynamic attention theory and IBBs.
Practical implications
This study documents what does and does not attract attention to video advertising. What gets attention according to salience theory (e.g. central location) may not always get attention in dynamic advertising because of the effects of relevance and stability. To better understand how to execute video advertising to direct and retain attention to important AOIs, advertisers and advertising researchers are encouraged to use IBBs.
Originality/value
This study makes two original contributions: to marketing theory, by showing how dynamic attention theory can predict attention to video advertising better than salience theory, and to marketing research, showing the utility of tracking visual attention to moving objects in video advertising with IBBs, which appear underutilised in advertising research.
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