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This study aims to present the Chinese entrepreneurial environment and explore Chinese tertiary students’ online-startup motivation on live streaming platforms. Based on the COM-B behaviour changing theory, this paper discovers various influencing factors from environmental opportunity and personal capability aspects. It analyses their effects under the cooperative system established among official departments, industries and universities. Meanwhile, considering social and cultural control, it also refers to the uncertainty-avoidance dimension from the Hofstede cultural theory and re-evaluates its influence on Chinese tertiary students’ online-startup motivation.

The authors analyse 474 responses from online questionnaires through partial least squares path modelling and variance-based structural equation modelling. The paper claims that environmental opportunity and personal capability factors positively affect students’ online-startup motivation, but uncertainty-avoidance thinking plays a negative role. The study also measures the importance-performance map analysis to explore additional findings and discuss managerial implications.

Both platform support and official department support positively impact Chinese tertiary students’ online-startup motivation and entrepreneurial skills learned from universities are beneficial for them to build online-startup confidence. Meanwhile, influenced by the cooperative system implemented among official departments, industries and universities, official department support positively affects platform support and entrepreneurial skills. Conversely, influenced by Chinese traditional Confucian culture, uncertainty-avoidance thinking negatively affects tertiary students’ online-startup motivation.

This paper demonstrates the analysis of Chinese tertiary students’ online-startup motivation drawing on the COM-B behaviour changing and Hofstede cultural theories. Specifically, this study divides influencing factors into three specific aspects as follows: environmental opportunity, personal capability and social and cultural control. Unlike existing research applying traditional research models, the combination of the COM-B behaviour changing theory and the Hofstede cultural theory could be conducive to making the research model reflect influencing factors and present their different relationships.

The purpose of this paper is to analyze what is the influence of the junior enterprise environment on the entrepreneurial profile and intention of university students and what is the difference in the entrepreneurial behavior between students who participated and students who did not participate in junior enterprises.

A quantitative approach based on multivariate data analysis using confirmatory factor analysis and structural equation modeling was applied to a sample of 549 respondents.

Participation in junior enterprises influences the development of the students’ entrepreneurial profile more than their entrepreneurial intention. This study presents which behavioral characteristics are mostly developed with participation in a junior enterprise.

The questionnaire with perception conditions and self-assessment indicators; data collection by a single cross-sectional research design; the scope of the research, which did not use a probabilistic sampling.

Practical implications are to assist higher education institutions in having a more accurate understanding of the role of junior enterprises in stimulating university entrepreneurship. To implement an effective entrepreneurial education, stimulating junior companies can be a fundamental action for the HEIs, and this is valid for courses in all areas. Entrepreneurial education in a practical context, as in the case of a junior company, can increase entrepreneurial intention.

This research fills a research gap on the uncertainty of the effectiveness of entrepreneurial education in developing the entrepreneurial behavior and entrepreneurial intention of students, at least when considering the junior company as part of entrepreneurial education in the university context, presenting a robust quantitative methodology and a large sample in a developing country.

Nowadays in the competitive economy, the field of entrepreneurship and particularly female entrepreneurship is rapidly advancing, and its contribution to the economy is imperative. Consequently, the female business students’ factors and university support factors are imperative to nurture the entrepreneurial intentions, but the literature does not address them at large. Therefore, this study aims to examine the impact of proactive personality, entrepreneurial self-efficacy and perceived university support factors on female student’s entrepreneurial intentions.

The data from a total of 306 female students from the business schools of universities of Pakistan is collected through the personal physical-survey questionnaires. The data were then analyzed through Partial Least Square-Structural Equation Modelling (PLS-SEM) technique for results.

The results indicate that the proactive personality, entrepreneurial self-efficacy and university support factors are the significant predictors of entrepreneurial intentions of female students. Moreover, the results also support that entrepreneurial self-efficacy partially mediates the relationship between proactive personality and entrepreneurial intentions of female students.

To the best of authors’ knowledge, the study originality lies in the testing of university support factors and individual personality factors (entrepreneurial self-efficacy and proactive personality) as the predictors of entrepreneurial intentions. Moreover, the present study provides the useful insight for the policymakers in formulating, delivering and evaluating educational policies into the universities for female students.