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Objectively evaluating the fairness of the algorithm, exploring in specific scenarios combined with scenario characteristics and constructing the algorithm fairness evaluation index system in specific scenarios.

This paper selects marketing scenarios, and in accordance with the idea of “theory construction-scene feature extraction-enterprise practice,” summarizes the definition and standard of fairness, combs the application link process of marketing algorithms and establishes the fairness evaluation index system of marketing equity allocation algorithms. Taking simulated marketing data as an example, the fairness performance of marketing algorithms in some feature areas is measured, and the effectiveness of the evaluation system proposed in this paper is verified.

The study reached the following conclusions: (1) Different fairness evaluation criteria have different emphases, and may produce different results. Therefore, different fairness definitions and standards should be selected in different fields according to the characteristics of the scene. (2) The fairness of the marketing equity distribution algorithm can be measured from three aspects: marketing coverage, marketing intensity and marketing frequency. Specifically, for the fairness of coverage, two standards of equal opportunity and different misjudgment rates are selected, and the standard of group fairness is selected for intensity and frequency. (3) For different characteristic fields, different degrees of fairness restrictions should be imposed, and the interpretation of their calculation results and the means of subsequent intervention should also be different according to the marketing objectives and industry characteristics.

First of all, the fairness sensitivity of different feature fields is different, but this paper does not classify the importance of feature fields. In the future, we can build a classification table of sensitive attributes according to the importance of sensitive attributes to give different evaluation and protection priorities. Second, in this paper, only one set of marketing data simulation data is selected to measure the overall algorithm fairness, after which multiple sets of marketing campaigns can be measured and compared to reflect the long-term performance of marketing algorithm fairness. Third, this paper does not continue to explore interventions and measures to improve algorithmic fairness. Different feature fields should be subject to different degrees of fairness constraints, and therefore their subsequent interventions should be different, which needs to be continued to be explored in future research.

This paper combines the specific features of marketing scenarios and selects appropriate fairness evaluation criteria to build an index system for fairness evaluation of marketing algorithms, which provides a reference for assessing and managing the fairness of marketing algorithms.

Algorithm governance and algorithmic fairness are very important issues in the era of artificial intelligence, and the construction of the algorithmic fairness evaluation index system in marketing scenarios in this paper lays a safe foundation for the application of AI algorithms and technologies in marketing scenarios, provides tools and means of algorithm governance and empowers the promotion of safe, efficient and orderly development of algorithms.

In this paper, firstly, the standards of fairness are comprehensively sorted out, and the difference between different standards and evaluation focuses is clarified, and secondly, focusing on the marketing scenario, combined with its characteristics, key fairness evaluation links are put forward, and different standards are innovatively selected to evaluate the fairness in the process of applying marketing algorithms and to build the corresponding index system, which forms the systematic fairness evaluation tool of marketing algorithms.

Cooperative driving refers to a notion that intelligent system sharing controlling with human driver and completing driving task together. One of the key technologies is that the intelligent system can identify the driver’s driving intention in real time to implement consistent driving decisions. The purpose of this study is to establish a driver intention prediction model.

The authors used the NIRx device to measure the cerebral cortex activities for identifying the driver’s braking intention. The experiment was carried out in a virtual reality environment. During the experiment, the driving simulator recorded the driving data and the functional near-infrared spectroscopy (fNIRS) device recorded the changes in hemoglobin concentration in the cerebral cortex. After the experiment, the driver’s braking intention identification model was established through the principal component analysis and back propagation neural network.

The research results showed that the accuracy of the model established in this paper was 80.39 per cent. And, the model could identify the driver’s braking intent prior to his braking operation.

The limitation of this study was that the experimental environment was ideal and did not consider the surrounding traffic. At the same time, other actions of the driver were not taken into account when establishing the braking intention recognition model. Besides, the verification results obtained in this paper could only reflect the results of a few drivers’ identification of braking intention.

This study can be used as a reference for future research on driving intention through fNIRS, and it also has a positive effect on the research of brain-controlled driving. At the same time, it has developed new frontiers for intention recognition of cooperative driving.

This study explores new directions for future brain-controlled driving and wheelchairs.

The driver’s driving intention was predicted through the fNIRS device for the first time.

Analysis of characteristic driving operations can help develop supports for drivers with different driving skills. However, the existing knowledge on analysis of driving skills only focuses on single driving operation and cannot reflect the differences on proficiency of coordination of driving operations. Thus, the purpose of this paper is to analyze driving skills from driving coordinating operations. There are two main contributions: the first involves a method for feature extraction based on AdaBoost, which selects features critical for coordinating operations of experienced drivers and inexperienced drivers, and the second involves a generating method for candidate features, called the combined features method, through which two or more different driving operations at the same location are combined into a candidate combined feature. A series of experiments based on driving simulator and specific course with several different curves were carried out, and the result indicated the feasibility of analyzing driving behavior through AdaBoost and the combined features method.

AdaBoost was used to extract features and the combined features method was used to combine two or more different driving operations at the same location.

A series of experiments based on driving simulator and specific course with several different curves were carried out, and the result indicated the feasibility of analyzing driving behavior through AdaBoost and the combined features method.

There are two main contributions: the first involves a method for feature extraction based on AdaBoost, which selects features critical for coordinating operations of experienced drivers and inexperienced drivers, and the second involves a generating method for candidate features, called the combined features method, through which two or more different driving operations at the same location are combined into a candidate combined feature.

At present, China’s industrial spatial layout faces the predicament of over-agglomeration of Eastern China industries and the near disintegration of industrial structure in the central and western regions. The paper aims to discuss this issue.

Based on the perspective of differentiated inter-regional labor mobility, this paper constructed a model framework of quadratic sub-utility quasi-linear preference utility function, and conducted model deduction and numerical simulation on causal factors of this spatial imbalance along the two dimensions of individual and regional welfare.

The study finds that in the long run, industrial spatial layout imposes a certain threshold limit on the portfolio proportion of differentiated labor. The dilemma of China’s industrial spatial layout is attributable to the deviation of the market’s optimal agglomeration from the social optimal agglomeration, and to the disfunction of Eastern China’s role as an intermediary between the global and the domestic value chain.

To resolve this predicament of industrial layout, the unitary welfare compensation based on fiscal transfer payment has to be switched to a more comprehensive approach giving consideration to industrial rebalancing.

This paper aims to explore factors influencing suppliers' acceptance, integration challenges, expected benefits and support from customers when implementing a customer-introduced digital supply chain system.

The study investigates the perspective of suppliers using a mixed methodology approach that combines qualitative interviews with a large-scale quantitative survey conducted among 220 internationally located suppliers of an automotive-industrial firm.

As a result, the authors identified 11 factors that drive suppliers' acceptance of customer-introduced digital supply chain systems. These factors have been ranked based on their importance. The top three important factors identified were the digital system being provided at no cost to the suppliers, the system's ability to save time and the system offering benefits to the suppliers.

Further research can be conducted to validate the perspective of suppliers in other industries. Additionally, future studies can investigate the effectiveness of fulfilling these acceptance factors within an actual digital integration setup.

Companies can leverage these insights to accelerate their digital supply chain integration efforts. The insights on acceptance factors, challenges, benefits and support expected by suppliers can serve as a valuable guide for policy and decision makers within the industry.

To the best of the authors’ knowledge, this study is among the first to investigate the perspective of suppliers in the integration of a customer's digital supply chain. By including the supplier's perspective, this study makes a significant contribution to the academic literature about supply chain digitalisation.

As an advanced manufacturing method, additive manufacturing (AM) technology provides new possibilities for efficient production and design of parts. However, with the continuous expansion of the application of AM materials, subtractive processing has become one of the necessary steps to improve the accuracy and performance of parts. In this paper, the processing process of AM materials is discussed in depth, and the surface integrity problem caused by it is discussed.

Firstly, we listed and analyzed the characterization parameters of metal surface integrity and its influence on the performance of parts and then introduced the application of integrated processing of metal adding and subtracting materials and the influence of different processing forms on the surface integrity of parts. The surface of the trial-cut material is detected and analyzed, and the surface of the integrated processing of adding and subtracting materials is compared with that of the pure processing of reducing materials, so that the corresponding conclusions are obtained.

In this process, we also found some surface integrity problems, such as knife marks, residual stress and thermal effects. These problems may have a potential negative impact on the performance of the final parts. In processing, we can try to use other integrated processing technologies of adding and subtracting materials, try to combine various integrated processing technologies of adding and subtracting materials, or consider exploring more efficient AM technology to improve processing efficiency. We can also consider adopting production process optimization measures to reduce the processing cost of adding and subtracting materials.

With the gradual improvement of the requirements for the surface quality of parts in the production process and the in-depth implementation of sustainable manufacturing, the demand for integrated processing of metal addition and subtraction materials is likely to continue to grow in the future. By deeply understanding and studying the problems of material reduction and surface integrity of AM materials, we can better meet the challenges in the manufacturing process and improve the quality and performance of parts. This research is very important for promoting the development of manufacturing technology and achieving success in practical application.

The operating wagon records were produced from distinct railway information systems, which resulted in the wagon routing record with the same oriental destination (OD) was different. This phenomenon has brought considerable difficulties to the railway wagon flow forecast. Some were because of poor data quality, which misled the actual prediction, while others were because of the existence of another actual wagon routings. This paper aims at finding all the wagon routing locus patterns from the history records, and thus puts forward an intelligent recognition method for the actual routing locus pattern of railway wagon flow based on SST algorithm.

Based on the big data of railway wagon flow records, the routing metadata model is constructed, and the historical data and real-time data are fused to improve the reliability of the path forecast results in the work of railway wagon flow forecast. Based on the division of spatial characteristics and the reduction of dimension in the distributary station, the improved Simhash algorithm is used to calculate the routing fingerprint. Combined with Squared Error Adjacency Matrix Clustering algorithm and Tarjan algorithm, the fingerprint similarity is calculated, the spatial characteristics are clustering and identified, the routing locus mode is formed and then the intelligent recognition of the actual wagon flow routing locus is realized.

This paper puts forward a more realistic method of railway wagon routing pattern recognition algorithm. The problem of traditional railway wagon routing planning is converted into the routing locus pattern recognition problem, and the wagon routing pattern of all OD streams is excavated from the historical data results. The analysis is carried out from three aspects: routing metadata, routing locus fingerprint and routing locus pattern. Then, the intelligent recognition SST-based algorithm of railway wagon routing locus pattern is proposed, which combines the history data and instant data to improve the reliability of the wagon routing selection result. Finally, railway wagon routing locus could be found out accurately, and the case study tests the validity of the algorithm.

Before the forecasting work of railway wagon flow, it needs to know how many kinds of wagon routing locus exist in a certain OD. Mining all the OD routing locus patterns from the railway wagon operating records is helpful to forecast the future routing combined with the wagon characteristics. The work of this paper is the basis of the railway wagon routing forecast.

As the basis of the railway wagon routing forecast, this research not only improves the accuracy and efficiency for the railway wagon routing forecast but also provides the further support of decision-making for the railway freight transportation organization.

This research explores support vector machine (SVM) with Gaussian radial basis function kernel (RBF) as the model and Analysis of Variance (ANOVA) for forecasting the invalidation re-examination decisions of China invention patents, it is beneficial to support patent monetization for corporate intellectual capital.

There were 8,666 China invention patents with their existing invalidation re-examination decisions during 2000∼2021 chosen to conduct classification model training and prediction for the accuracy of invalidation re-examination decisions through SVM with RBF. Statistical significance was performed by ANOVA to identify indicators for these invention patents selected in this research. These selected 8,666 China invention patents were divided into two groups based on their invalidation re-examination decisions during 2000∼2021 in Table 1, which Group 1 included 5,974 invention patents with all valid or partially valid claims, and Group 0 included 2,692 invention patents with all invalid claims. Thereafter, each group was further divided into sub-groups based on 13 major regions where the applicants filed invalidation re-examination. The training sets for Group 1, Group 0 and the sub-groups were selected based on the patent issued in January, February, April, May, July, August, October and November; while the prediction sets were selected from the invention patents issued in March, June, September and December.

The training and prediction accuracies were compared to the existing invalidation re-examination decisions. Accuracies of training sets were ranged from 100% in region 7 (Beijing) and region 9 (Shanghai) to 95.95% in region 1 (US), and the average accuracy of invalidation re-examination decisions was 98.95%. While the accuracies of prediction sets for Group 1 were ranged from 100.00% in region 7 (Beijing) to 90.78% in region 13 (Overseas-others), and the average accuracy of classification was 95.96%, this research’s outcomes confirmed the purpose of applying SVM with RBF to predict the patentability sustainability.

This research developed an empirical method through SVM with RBF to predict patentability sustainability which is crucial for corporate intellectual capital on patents. In particular, the investments on patents are huge, including the patent cultivation and maintenance, developments into products or services, patent litigations and dispute managements. Therefore, this research is beneficial not only for corporation, but also for research organisations to perform cost-effective and profitable patent strategies on intellectual capital.

Given the importance of chatbots in customer service in tourism, this paper aims to understand the drivers that predispose regular consumers of restaurant recommendation chatbots to continue using them.

A total of 386 regular consumers of a chatbot via WhatsApp restaurant recommender responded to an online questionnaire (inspired by scales found in the literature on technology adoption). Structural equation modeling was used to test the hypotheses.

Significant predictors of intention to continue using these chatbots included “effort expectancy (EE),” “hedonic motivation (HM),” “price value (PV)” and “habit (HT).” Specifically, HT still has a long way to go in terms of its performance, and it will be possible to work on it. Furthermore, two variables, EE and HM, act as a bottleneck when it comes to explaining this recurrent usage intention. Factors such as “performance expectancy (PE),” “facilitating conditions (FC)” and “social influence (SI)” did not influence “behavioral intention (BI).” Likewise, the moderating variables, age and gender, are not significant. Finally, the predictive capability of the model is demonstrated. The study findings will enable the development of effective strategies to foster consumer loyalty to this new technology in the restaurant industry.

This study contributes, building on the suitability of the unified theory of acceptance and use of technology 2 model, to explain users’ intention to continue using chatbot tourism services in the context of an information search for an unplanned and varied purchase decision, namely, restaurant recommendation services. To the best of the authors’ knowledge, this is the first analysis of tourist’s intention to reuse a real and fully functional chatbot via mobile instant messaging.

鉴于聊天机器人在旅游客户服务中的重要性, 本研究旨在了解驱动消费者持续使用WhatsApp餐厅推荐聊天机器人的因素。

共收集386名WhatsApp餐厅推荐聊天机器人的常规用户在线问卷数据（问卷设计参考技术采纳相关文献中的量表）。研究采用结构方程模型（SEM）验证假设。

影响用户持续使用意图的显著预测因素包括“努力期望（EE）”、“享乐动机（HM）”、“价格价值（PV）”和“习惯（HT）”。其中, “习惯（HT）”表现仍有提升空间, 而“努力期望（EE）”和“享乐动机（HM）”是解释持续使用意图的瓶颈因素。此外, “绩效期望（PE）”、“促进条件（FC）”和“社会影响（SI）”对“行为意图（BI）”无显著影响。性别和年龄等调节变量同样不显著。研究结果验证了模型的预测能力, 能够为餐厅行业制定有效策略以增强消费者对这一新技术的忠诚度提供指导。

本研究基于UTAUT2模型, 首次分析了消费者在餐厅推荐服务中持续使用移动即时通讯（MIM）聊天机器人的意图, 为探索非计划性和多样化购买决策背景下的信息搜索服务提供了新见解。

The volume of passenger traffic at metro transfer stations serves as a pivotal metric for the orchestration of crowd flow management. Given the intricacies of crowd dynamics within these stations and the recurrent instances of substantial passenger influxes, a methodology predicated on stochastic processes and the principle of user equilibrium is introduced to facilitate real-time traffic flow estimation within transfer station streamlines.

The synthesis of stochastic process theory with streamline analysis engenders a probabilistic model of intra-station pedestrian traffic dynamics. Leveraging real-time passenger flow data procured from monitoring systems within the transfer station, a gradient descent optimization technique is employed to minimize the cost function, thereby deducing the dynamic distribution of categorized passenger flows. Subsequently, adhering to the tenets of user equilibrium, the Frank–Wolfe algorithm is implemented to allocate the intra-station categorized passenger flows across various streamlines, ascertaining the traffic volume for each.

Utilizing the Xiaozhai Station of the Xi’an Metro as a case study, the Anylogic simulation software is engaged to emulate the intra-station crowd dynamics, thereby substantiating the efficacy of the proposed passenger flow estimation model. The derived solutions are instrumental in formulating a crowd control strategy for Xiaozhai Station during the peak interval from 17:30 to 18:00 on a designated day, yielding crowd management interventions that offer insights for the orchestration of passenger flow and operational governance within metro stations.

The construction of an estimation methodology for the real-time streamline traffic flow augments the model’s dataset, supplanting estimated values derived from surveys or historical datasets with real-time computed traffic data, thereby enhancing the precision and immediacy of crowd flow management within metro stations.