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The sharing economy is described as a community marketplace, particularly home sharing such as Airbnb, which is more prevalent. Airbnb changed the way renters and tourists find places to stay when they are traveling. The company introduced innovations in business models and technologies. So, Airbnb requires specific factors that will influence consumers’ trust because consumers intuitively seek out trusting factors to make judgments on innovative service providers. Thus, the purpose of this study is to understand the factors that influence travelers’ trust to use Airbnb within the three ASEAN nations.

The data were collected from both qualitative and quantitative methods. The questionnaire was the main data-gathering instrument used in this study and supplemented by informal interviews. A self-administered questionnaire was provided to 130 Airbnb users from the Philippines, Indonesia and Singapore using Hayes’ Process Macro as the statistical tool.

The correlation test was carried out to determine the strength and relationships among the independent, mediating and dependent variables. All independent variables are positively correlated with the mediating variable. The results reveal that ease of use, convenience, information social influence, normative social influence and security have a significant impact on trust and behavioral intention to use Airbnb.

This study contributes to the field of sharing economy, particularly home sharing, by examining different factors that influence trust and behavioral intention. This study focused on the case of Southeast Asian consumers, so this study is useful for marketing practitioners to enhance their marketing strategies in catering to this segment of the market.

This paper aims to present a new survey data set of 9,065 private sector respondents and other stakeholder groups, in Myanmar. The primary aim of this paper is to offer new insight avenues on local business–conflict–development interactions, and offer the full survey data set itself as an open-source research tool for scholars and practitioners.

The survey was conducted over smartphone in 2018. It asked questions that aimed to better understand the relationships between business, ethnic conflict, investment, corporate social responsibility and the United Nations sustainable development goals in Myanmar and in Rakhine State in particular.

The data set captures a series of significant differences in corporate leadership perspectives on the role of business in society, across sectors (e.g. banking, agriculture, retail, manufacturing, extractives) and variations across firm country of ownership (e.g. national firms, Global North firms, Indian firms, Chinese firms).

The authors conclude with a brief discussion of possible research findings from the survey, offering suggestions for possible forward analysis. The authors offer here the raw survey data as an attachment for full global open-source use and application.

This data set offers a unique window into stakeholder perceptions and understandings of working through conflict, and the role of business in development in a fragile conflict-affected state (Myanmar). The authors also conduct two example analyses of the data set using ANOVA and Kruskal–Wallis tests to illustrate possible uses and findings of the data set.

The authors briefly discuss social implications as well, particularly regarding the role of business in peacebuilding and development.

This data set offers a unique window into stakeholder perceptions and understandings of working through conflict, and the role of business in development in a fragile conflict-affected state (Myanmar). The authors also conduct two example analyses of the data set using ANOVA and Kruskal–Wallis tests to illustrate possible uses and findings of the data set.

The purpose of this study is to shed light on the determinants of TikTok cyberaddiction during the COVID-19 pandemic, as well as the resulting attitudinal and intentional reactions of users.

An online survey of 305 young TikTok users was conducted to test the research hypotheses. Data was analyzed through a partial least sqaures approach.

The results highlight the mediating role of cyberaddiction to TikTok in the relationship between psychological disorders (anxiety and loneliness) and attitude toward TikTok. Indeed, it was found that anxiety and loneliness contribute to TikTok cyberaddiction. The latter would have a positive effect on attitude toward TikTok, which decreases in the presence of fear of missing out (FOMO). It was also proven that attitude toward TikTok has a positive impact on attitude toward the brands promoted on this platform, resulting in an increase in purchasing intentions.

This study was conducted during the COVID-19 pandemic. It is therefore interesting to replicate it to see if the research model can be still validated in the absence of an emergency situation. Testing the model on a larger target, including older TikTok users, could also lead to interesting findings.

Knowledge of the psychological factors behind cyberaddiction should not be seen as an opportunity to take advantage from addicted shoppers’ vulnerability. Managers should rather limit communication campaigns on TikTok during crisis periods, undertake retargeting actions by sparing vulnerable TikTok users and avoid stimulating anxiety and loneliness which can lead to cyberaddiction and compulsive purchases.

This study sheds light on the central role of cyberaddiction to TikTok in the relationship between psychological disorders and users’ reactions, during a pandemic. It focused on the moderating role of FOMO on the relationship between determinants of cyberaddiction and attitude toward TikTok. Escape theory and attachment theory were used and adapted to the context of social media.

El propósito de este estudio es arrojar luz sobre los determinantes de la ciberadicción a TikTok durante la pandemia de Covid-19, así como las reacciones actitudinales e intencionales resultantes de los usuarios.

Se realizó una encuesta en línea a 305 jóvenes usuarios de TikTok para probar las hipótesis de investigación. Los datos fueron analizados a través de un enfoque PLS.

Los resultados destacan el papel mediador de la ciberadicción a TikTok en la relación entre trastornos psicológicos (ansiedad y soledad) y la actitud hacia TikTok. De hecho, se encontró que la ansiedad y la soledad contribuyen a la ciberadicción a TikTok. Esta última tendría un efecto positivo en la actitud hacia TikTok, que disminuye en presencia del miedo a perderse algo (FOMO, por sus siglas en inglés). También se demostró que la actitud hacia TikTok tiene un impacto positivo en la actitud hacia las marcas promocionadas en esta plataforma, lo que resulta en un aumento en las intenciones de compra.

Este estudio arroja luz sobre el papel central de la ciberadicción a TikTok en la relación entre trastornos psicológicos y reacciones de los usuarios, durante una pandemia. Se centró en el papel moderador del FOMO en la relación entre determinantes de la ciberadicción y la actitud hacia TikTok. Se utilizaron y adaptaron la Teoría del Escape y la Teoría del Apego al contexto de las redes sociales.

Este estudio se llevó a cabo durante la pandemia de Covid-19. Por lo tanto, sería interesante replicarlo para ver si el modelo de investigación aún puede ser validado en ausencia de una situación de emergencia. Probar el modelo en un público objetivo más amplio, que incluya a usuarios mayores de TikTok, también podría conducir a hallazgos interesantes.

El conocimiento de los factores psicológicos detrás de la ciberadicción no debe verse como una oportunidad para aprovechar la vulnerabilidad de los compradores adictos. Los gerentes deberían más bien limitar las campañas de comunicación en TikTok durante los períodos de crisis, emprender acciones de retargeting evitando a los usuarios vulnerables de TikTok y evitar estimular la ansiedad y la soledad que pueden llevar a la ciberadicción y a compras compulsivas.

本研究旨在探索COVID-19大流行期间TikTok网络成瘾的决定因素, 以及用户的态度和意图反馈。

为了验证研究假设, 本研究对305位年轻的TikTok用户进行了在线调查, 并使用PLS方法对数据进行了分析。

研究结果凸显了在COVID-19大流行期间, TikTok网络成瘾与心理障碍（焦虑和孤独）之间的中介作用。实际上, 研究发现焦虑和孤独可能会促成TikTok网络成瘾的发展。而TikTok网络成瘾则可能在一定程度上改善对TikTok的态度, 减轻错失恐惧。研究还表明, 对TikTok的态度对该平台推广的品牌态度产生积极影响, 进而增加了购买意图。

这项研究详细探讨了COVID-19大流行期间TikTok网络成瘾的核心作用, 特别关注了心理障碍与用户反应之间的关系。重点分析了逃避理论和依恋理论在社交媒体环境下的应用, 并对错失恐惧在网络成瘾和对TikTok态度之间的调节作用进行了调查和分析。

这项研究是在COVID-19大流行期间进行的, 因此复制它以验证研究模型在紧急情况缺失的情况下是否仍然有效是很有趣的。将这个模型应用于更广泛的对象, 包括年长的TikTok用户, 可能会带来一些有趣的发现。

了解网络成瘾背后的心理因素是非常重要的, 但不应被视为利用沉迷购物者的脆弱性的机会。在危机期间, 管理者应该限制在TikTok上的传播活动, 以避免刺激焦虑和孤独, 保护那些脆弱的TikTok用户, 防止他们沉迷于平台并进行强迫性购物。