Alissa Lysanne van Zijl and Ferry Koster
This study has the following aims. First, it tries to clarify the relationship between global value chain (GVC) participation and innovation performance. To date, research…
Abstract
Purpose
This study has the following aims. First, it tries to clarify the relationship between global value chain (GVC) participation and innovation performance. To date, research generated mixed results. Secondly, it explores a novel way of investigating GVC participation by focusing on the sectoral level in which organizations operate using the concept of GVC embeddedness, which has not been investigated to date.
Design/methodology/approach
Data from two sources are combined. The European Company Survey of 2019 provides data about the innovation performance of organizations. These data include measures about production and process. At the sectoral level, these company-level data are combined with data from the Trade in Value Added from the Organization for Economic Cooperation and Development. In total, more than 20,000 companies were investigated, which operate in 15 sectors in 28 countries. This three-level structure is analysed using multilevel ordered probit analyses.
Findings
The results show that forward participation and backward participation at the sectoral level are positively related to product innovation and process innovation. The probability of not being engaged in innovation is reduced through GVC embeddedness. And, the probability of generating incremental and radical innovations (both regarding products and processes) increases if GVC participating at the sectoral level is higher.
Originality/value
This study is the first to relate sectoral GVC embeddedness to the innovation performance of organizations.
Details
Keywords
Sanshao Peng, Catherine Prentice, Syed Shams and Tapan Sarker
Given the cryptocurrency market boom in recent years, this study aims to identify the factors influencing cryptocurrency pricing and the major gaps for future research.
Abstract
Purpose
Given the cryptocurrency market boom in recent years, this study aims to identify the factors influencing cryptocurrency pricing and the major gaps for future research.
Design/methodology/approach
A systematic literature review was undertaken. Three databases, Scopus, Web of Science and EBSCOhost, were used for this review. The final analysis comprised 88 articles that met the eligibility criteria.
Findings
The influential factors were identified and categorized as supply and demand, technology, economics, market volatility, investors’ attributes and social media. This review provides a comprehensive and consolidated view of cryptocurrency pricing and maps the significant influential factors.
Originality/value
This paper is the first to systematically and comprehensively review the relevant literature on cryptocurrency to identify the factors of pricing fluctuation. This research contributes to cryptocurrency research as well as to consumer behaviors and marketing discipline in broad.
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Hannele Kauppinen-Räisänen, Daleen van der Merwe and Magdalena Bosman
The aim of this study is to explore the contextual influences of packaging design and its cues on respondents' preferences.
Abstract
Purpose
The aim of this study is to explore the contextual influences of packaging design and its cues on respondents' preferences.
Design/methodology/approach
To explore the contextuality of packaging cues, a multi-attribute valuation technique, conjoint analysis was used for two types of pharmaceutical products (painkiller and sore throat medicine) across seven countries. Data were collected among respondents (N = 461) from Finland, Ghana, Mongolia, Nigeria, Portuguese, South Africa and the USA.
Findings
Similarities and dissimilarities were observed between the product types and countries analysed in terms of the impact of packaging cues. The findings demonstrate the global and local nature of brand cues expressed in retail packaging.
Practical implications
The study implies that some cues may serve global markets, while some cues may need to be localised in order to meet the needs of local markets. Understanding these cues and their influences on consumers' brand preferences and choices at the point-of-purchases may enable companies to enter new markets, help them create sustainable and credible global brands.
Originality/value
The study contributes to the existing retail packaging literature and pharmaceutical branding literature by providing empirical evidence of the multidimensional aspects of sensory packaging cues. Second, it contributes by showing the contextual nature of retail packaging and its associated cues for OTC pharmaceuticals.