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A port plays a crucial role in total logistics chain by conducting its function as a gateway for inbound (import) and outbound (export) cargo operations. The port has traditionally been regarded as a connecting place where handles ships on one side and cargoes on the other side. These interactive functions to be carried out by the port imply that a port organization should be established, maintained and altered in a way that generates a value-adding activity to the whole logistics chain. This paper aims to suggest an alternative direction for a port organization in context of changing global logistics environment so as to be better prepared for the ever-changing business horizon. Such an attempt will provide global logistics and port management with a strategic insight into innovative and responsive port organizational strategies.

The Yangtze River Delta (YRD) has become the world’s most important container-export area in the world because of the huge growth of container volume from China. Shanghai, the gateway of the YRD, handles most of the cargoes. But the nature of river port has restricted its development, which forced China to built the Yangshan deepwater port to act as the mega hub in the region. In response to the emergence of the YRD and Yangshan, two traditionally transshipment centers in the region, Busan and Kaohsiung, have implemented strategies to in response to the emergence of YRD and Yangshan. This paper analyzes Busan’s and Kaohsiung’s strategies and tries to forecast the development of these ports. Research result shows Busan is aggressive and ambitious but that Kaohsiung has little chance of becoming the mega-hub in the region.