Dina Mokgadi Mashiyane and Tebogo Agnes Makhurupetsi
This paper aims to provide a reflection on innovating and repurposing collection development and marketing strategy, particularly for eBooks in libraries.
Abstract
Purpose
This paper aims to provide a reflection on innovating and repurposing collection development and marketing strategy, particularly for eBooks in libraries.
Design/methodology/approach
This paper provides a general review where previous research papers on the phenomenon of the study have been consulted.
Findings
The findings indicate that there is a lack of awareness of eBooks and marketing, and virtual bookshelves in the form of LibGuide gallery boxes are identified as a solution in promoting these resources.
Originality/value
This is a valuable contribution that sheds insight on the usage of LibGuide gallery boxes as virtual bookshelves in marketing library resources, particularly eBooks.
Details
Keywords
The purpose of this study is to ascertain the usage of TikTok by libraries in enhancing access and visibility of services, facilities and resources.
Abstract
Purpose
The purpose of this study is to ascertain the usage of TikTok by libraries in enhancing access and visibility of services, facilities and resources.
Design/methodology/approach
This is a review paper of literature related to the usage of TikTok in libraries
Findings
The literature revealed that TikTok is being used mostly for library marketing and advocacy. Though there is scant literature on TikTok for information literacy, this platform is being used for teaching and learning purposes.
Originality/value
This is a welcome contribution to the utilization of TikTok for enhancing library services and reaching out to users beyond the library walls.