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Available. Open Access. Open Access
Article
Publication date: 20 February 2025

David Amani

This study aimed to examine the impact of cognitive engagement on eFANgelism through the mediating role of sports team love.

10

Abstract

Purpose

This study aimed to examine the impact of cognitive engagement on eFANgelism through the mediating role of sports team love.

Design/methodology/approach

A conceptual model was designed to formulate hypotheses, which were then tested quantitatively through Partial Least Squares Structural Equation Modeling (PLS-SEM). Data for testing the model were collected from 313 sports fans of Young Africans Sports Club and Simba Sports Club in Dodoma City, Tanzania.

Findings

The study revealed that elevated levels of cognitive attention and absorption inspire sports fans to cultivate a strong passion and commitment to their team. In turn, these highly passionate and dedicated fans are motivated to express their loyalty through evangelistic behavior.

Originality/value

By contributing to the extension of brand evangelism into sports industry, this paper highlights the pivotal role of cognitive engagement in encouraging sports fans toward eFANgelism. This study is one of the few scholarly efforts to shed light on the mechanisms that can inspire fans to exhibit evangelistic behavior.

Details

Journal of Humanities and Applied Social Sciences, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2632-279X

Keywords

Available. Open Access. Open Access
Article
Publication date: 21 May 2024

David Amani

Despite the importance of tourism ethnocentrism in emerging tourism destinations, there is limited, but growing, research interest in this area. This study aims to respond to…

594

Abstract

Purpose

Despite the importance of tourism ethnocentrism in emerging tourism destinations, there is limited, but growing, research interest in this area. This study aims to respond to current calls for investigating mechanisms that can promote tourism ethnocentrism in both emerging and developed tourism destinations.

Details

Tourism Critiques: Practice and Theory, vol. 5 no. 2
Type: Research Article
ISSN: 2633-1225

Keywords

Available. Open Access. Open Access
Article
Publication date: 11 February 2025

Massami Denis Rukiko and David Amani

This study aims to shed light on the under-researched relationship between government–public relationship and tourism ethnocentrism via patriotism in emerging tourism…

29

Abstract

Purpose

This study aims to shed light on the under-researched relationship between government–public relationship and tourism ethnocentrism via patriotism in emerging tourism destinations. The study empirically test the determinant role of government–public relationship and patriotism on tourism ethnocentrism within the theoretical lens of social exchange theory.

Details

Tourism Critiques: Practice and Theory, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2633-1225

Keywords

Available. Open Access. Open Access
Article
Publication date: 3 February 2023

David Amani

The study investigated the strategic contribution of COVID-19 preventive measures in building corporate reputation in the hospitality industry when mediated with ethical branding.

1092

Abstract

Purpose

The study investigated the strategic contribution of COVID-19 preventive measures in building corporate reputation in the hospitality industry when mediated with ethical branding.

Design/methodology/approach

The hypothesized model was developed and tested using a cross-sectional research design among 404 customers of hospitality organizations (i.e. hotels and restaurants). The collected data were analyzed quantitatively using structural equation modeling.

Findings

The results showed that COVID-19 preventive measures are important drivers in building or rebuilding corporate reputation during and after the COVID-19 pandemic. The study also showed that ethical branding acts as a mediator between COVID-19 preventive measures and corporate reputation.

Research limitations/implications

The study used a nonprobability sampling technique, i.e. convenience sampling and a cross-sectional survey research design. It is therefore necessary to be careful when generalizing the findings.

Practical implications

The study recommends that managers in hospitality organizations should ensure proper and effective compliance with COVID-19 preventive measures during service delivery. Among others, the study highlighted areas for further study to include an investigation using a longitudinal approach to observe behavioral changes toward COVID-19 preventive measures and their consequences on the overall corporate reputation of the hospitality industry. This recommendation is based on the fact that, currently, new cases and mortality rates have decreased considerably. As a result, customers in the hospitality industry have started to have different opinions about complying with COVID-19 preventive measures.

Originality/value

The study is among new endeavors to investigate drivers that can rebuild and sustain the corporate reputation of hospitality organizations during a pandemic like COVID-19.

Details

International Hospitality Review, vol. 38 no. 1
Type: Research Article
ISSN: 2516-8142

Keywords

Available. Open Access. Open Access
Article
Publication date: 24 October 2023

David Amani

The current study was developed in response to the profound impact of ethical practices on the beverage industry. It aims to examine the mediating role of perceived brand…

1651

Abstract

Purpose

The current study was developed in response to the profound impact of ethical practices on the beverage industry. It aims to examine the mediating role of perceived brand trustworthiness in the relationship between brand social responsibility and brand positioning in the Tanzanian beverage industry.

Design/methodology/approach

The study adopted a post-positivist approach, as it encompasses a deterministic perspective where causes are believed to determine outcomes or effects. The study focused on customers of two major beverage companies in Tanzania, namely Coca-Cola and Pepsi. Data were collected from 458 customers and analyzed using structural equation modeling.

Findings

The findings indicate that brand social responsibility serves as a valuable intangible asset, capable of establishing a competitive edge when integrated into the value proposition. Additionally, the results reveal that brand trustworthiness plays a mediating role in the connection between brand social responsibility and brand positioning.

Research limitations/implications

The study employed a convenience sampling technique; hence, generalization of the findings should be approached with caution.

Originality/value

This study represents one of the few scholarly endeavors that explore the role of social responsibility at the product brand level in establishing brand positioning. By doing so, it contributes to the advancement of knowledge concerning the impact of brand social responsibility on building competitiveness within the context of today's competitive business environment.

Details

European Journal of Management Studies, vol. 28 no. 3
Type: Research Article
ISSN: 2183-4172

Keywords

Available. Open Access. Open Access
Article
Publication date: 24 October 2023

Ismail Juma Ismail, David Amani, Ismail Abdi Changalima and Isaac Kazungu

The approach to integrate concepts from different disciplines so as to solve the problems facing smallholder farmers has gained momentum in recent years. However, very little is…

819

Abstract

Purpose

The approach to integrate concepts from different disciplines so as to solve the problems facing smallholder farmers has gained momentum in recent years. However, very little is known about how word-of-mouth (WOM) dimensions can be used in agricultural marketing to explain market participation among smallholder farmers. Therefore, this study investigates the perceived usefulness of WOM in explaining smallholder farmers’ market participation.

Design/methodology/approach

The cross-sectional design was carried out to survey a sample of 467 smallholder farmers. This study used partial least squares structural equation modelling (PLS-SEM) in SmartPLS 4 to test hypotheses.

Findings

The results revealed that WOM dimensions such as expertise differential, strong tie and trustworthiness among smallholder farmers significantly influence the WOM message delivery. Likewise, the findings suggest that WOM message delivery significantly influences market participation among smallholder farmers. Finally, it was revealed that WOM message delivery significantly mediates the relationship between WOM dimensions and market participation.

Practical implications

This study provides useful insights to smallholder farmers on how to use WOM dimensions to enhance more market participation in formal markets, especially through proper WOM message delivery.

Originality/value

The current study solves the problem of information asymmetry among smallholder farmers through WOM. It is perhaps the first study to establish the link between WOM dimensions and market participation among smallholder farmers in the context of developing countries.

Details

IIM Ranchi Journal of Management Studies, vol. 3 no. 1
Type: Research Article
ISSN: 2754-0138

Keywords

Available. Open Access. Open Access
Article
Publication date: 1 December 2016

David M. Palfreyman

211

Abstract

Details

Learning and Teaching in Higher Education: Gulf Perspectives, vol. 13 no. 2
Type: Research Article
ISSN: 2077-5504

Available. Open Access. Open Access
Article
Publication date: 4 December 2017

David Hermsdorf, Meike Rombach and Vera Bitsch

The purpose of this paper is to investigate food retailers food waste reduction practices in Germany. The focus is on selling and redistributing agricultural produce with visual…

17658

Abstract

Purpose

The purpose of this paper is to investigate food retailers food waste reduction practices in Germany. The focus is on selling and redistributing agricultural produce with visual impairments and other surplus food items. In addition, drivers and barriers regarding the implementation of both waste reduction practices are explored.

Design/methodology/approach

In total, 12 in-depth interviews with managerial actors in the food retail sector and a food bank spokesperson were recorded, transcribed and analyzed through a qualitative content analysis.

Findings

In contrast to organic retailers, conventional retailers were reluctant to include agricultural produce with visual impairments in their product assortments, due to fears of negative consumer reactions. Another obstacle was EU marketing standards for specific produce. All retailers interviewed engaged in redistribution of surplus food. Logistics and the regulatory framework were the main barriers to food redistribution.

Originality/value

The present study adds to the existing body of literature on food waste reduction practices as it explores selling produce with visual impairments and elaborates on the legal background of food redistribution in German retail. The results are the foundation for providing recommendations to policy makers and charitable food organizations.

Details

British Food Journal, vol. 119 no. 12
Type: Research Article
ISSN: 0007-070X

Keywords

Available. Open Access. Open Access
Article
Publication date: 3 January 2025

Mohamed Issa Buzohera

This study investigates the impact of business networking activities and governance mechanisms on the performance of small and medium tourism enterprises in Tanzania’s tourism…

126

Abstract

Purpose

This study investigates the impact of business networking activities and governance mechanisms on the performance of small and medium tourism enterprises in Tanzania’s tourism industry. This study aims to provide insights into how networkig and governance can enhance operational efficiency, market access and overall performance.

Details

Tourism Critiques: Practice and Theory, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2633-1225

Keywords

Available. Open Access. Open Access
Article
Publication date: 24 October 2024

Amare Abawa Esubalew and Sunday Abayomi Adebisi

Understanding the factors that drive entrepreneurial success is crucial, and the role of greed in this context remains controversial. This study investigates how strategic…

258

Abstract

Purpose

Understanding the factors that drive entrepreneurial success is crucial, and the role of greed in this context remains controversial. This study investigates how strategic entrepreneurship (SE) influences success, with greed as a mediating factor.

Design/methodology/approach

Using survey data from 127 respondents, we applied exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM).

Findings

The findings indicate that while SE enhances success, greed hinders it. Notably, greed does not significantly mediate the relationship between SE and success, and its impact is not gender-sensitive.

Research limitations/implications

These insights contribute to the broader understanding of entrepreneurial dynamics and suggest that future research should explore additional moderating factors such as cultural background, industry type and organizational size.

Originality/value

This research broadens the understanding of the impact of greed on entrepreneurial success, an area that has not been extensively studied. It also uniquely explores the moderating role of gender in the relationship between SE and greed, offering fresh theoretical and practical perspectives on the factors influencing entrepreneurial success.

Details

Management Matters, vol. 21 no. 2
Type: Research Article
ISSN: 2752-8359

Keywords

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