This study aimed to examine the impact of cognitive engagement on eFANgelism through the mediating role of sports team love.
Abstract
Purpose
This study aimed to examine the impact of cognitive engagement on eFANgelism through the mediating role of sports team love.
Design/methodology/approach
A conceptual model was designed to formulate hypotheses, which were then tested quantitatively through Partial Least Squares Structural Equation Modeling (PLS-SEM). Data for testing the model were collected from 313 sports fans of Young Africans Sports Club and Simba Sports Club in Dodoma City, Tanzania.
Findings
The study revealed that elevated levels of cognitive attention and absorption inspire sports fans to cultivate a strong passion and commitment to their team. In turn, these highly passionate and dedicated fans are motivated to express their loyalty through evangelistic behavior.
Originality/value
By contributing to the extension of brand evangelism into sports industry, this paper highlights the pivotal role of cognitive engagement in encouraging sports fans toward eFANgelism. This study is one of the few scholarly efforts to shed light on the mechanisms that can inspire fans to exhibit evangelistic behavior.
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Despite the importance of tourism ethnocentrism in emerging tourism destinations, there is limited, but growing, research interest in this area. This study aims to respond to…
Abstract
Purpose
Despite the importance of tourism ethnocentrism in emerging tourism destinations, there is limited, but growing, research interest in this area. This study aims to respond to current calls for investigating mechanisms that can promote tourism ethnocentrism in both emerging and developed tourism destinations.
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Massami Denis Rukiko and David Amani
This study aims to shed light on the under-researched relationship between government–public relationship and tourism ethnocentrism via patriotism in emerging tourism…
Abstract
Purpose
This study aims to shed light on the under-researched relationship between government–public relationship and tourism ethnocentrism via patriotism in emerging tourism destinations. The study empirically test the determinant role of government–public relationship and patriotism on tourism ethnocentrism within the theoretical lens of social exchange theory.
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The study investigated the strategic contribution of COVID-19 preventive measures in building corporate reputation in the hospitality industry when mediated with ethical branding.
Abstract
Purpose
The study investigated the strategic contribution of COVID-19 preventive measures in building corporate reputation in the hospitality industry when mediated with ethical branding.
Design/methodology/approach
The hypothesized model was developed and tested using a cross-sectional research design among 404 customers of hospitality organizations (i.e. hotels and restaurants). The collected data were analyzed quantitatively using structural equation modeling.
Findings
The results showed that COVID-19 preventive measures are important drivers in building or rebuilding corporate reputation during and after the COVID-19 pandemic. The study also showed that ethical branding acts as a mediator between COVID-19 preventive measures and corporate reputation.
Research limitations/implications
The study used a nonprobability sampling technique, i.e. convenience sampling and a cross-sectional survey research design. It is therefore necessary to be careful when generalizing the findings.
Practical implications
The study recommends that managers in hospitality organizations should ensure proper and effective compliance with COVID-19 preventive measures during service delivery. Among others, the study highlighted areas for further study to include an investigation using a longitudinal approach to observe behavioral changes toward COVID-19 preventive measures and their consequences on the overall corporate reputation of the hospitality industry. This recommendation is based on the fact that, currently, new cases and mortality rates have decreased considerably. As a result, customers in the hospitality industry have started to have different opinions about complying with COVID-19 preventive measures.
Originality/value
The study is among new endeavors to investigate drivers that can rebuild and sustain the corporate reputation of hospitality organizations during a pandemic like COVID-19.
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The current study was developed in response to the profound impact of ethical practices on the beverage industry. It aims to examine the mediating role of perceived brand…
Abstract
Purpose
The current study was developed in response to the profound impact of ethical practices on the beverage industry. It aims to examine the mediating role of perceived brand trustworthiness in the relationship between brand social responsibility and brand positioning in the Tanzanian beverage industry.
Design/methodology/approach
The study adopted a post-positivist approach, as it encompasses a deterministic perspective where causes are believed to determine outcomes or effects. The study focused on customers of two major beverage companies in Tanzania, namely Coca-Cola and Pepsi. Data were collected from 458 customers and analyzed using structural equation modeling.
Findings
The findings indicate that brand social responsibility serves as a valuable intangible asset, capable of establishing a competitive edge when integrated into the value proposition. Additionally, the results reveal that brand trustworthiness plays a mediating role in the connection between brand social responsibility and brand positioning.
Research limitations/implications
The study employed a convenience sampling technique; hence, generalization of the findings should be approached with caution.
Originality/value
This study represents one of the few scholarly endeavors that explore the role of social responsibility at the product brand level in establishing brand positioning. By doing so, it contributes to the advancement of knowledge concerning the impact of brand social responsibility on building competitiveness within the context of today's competitive business environment.
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Ismail Juma Ismail, David Amani, Ismail Abdi Changalima and Isaac Kazungu
The approach to integrate concepts from different disciplines so as to solve the problems facing smallholder farmers has gained momentum in recent years. However, very little is…
Abstract
Purpose
The approach to integrate concepts from different disciplines so as to solve the problems facing smallholder farmers has gained momentum in recent years. However, very little is known about how word-of-mouth (WOM) dimensions can be used in agricultural marketing to explain market participation among smallholder farmers. Therefore, this study investigates the perceived usefulness of WOM in explaining smallholder farmers’ market participation.
Design/methodology/approach
The cross-sectional design was carried out to survey a sample of 467 smallholder farmers. This study used partial least squares structural equation modelling (PLS-SEM) in SmartPLS 4 to test hypotheses.
Findings
The results revealed that WOM dimensions such as expertise differential, strong tie and trustworthiness among smallholder farmers significantly influence the WOM message delivery. Likewise, the findings suggest that WOM message delivery significantly influences market participation among smallholder farmers. Finally, it was revealed that WOM message delivery significantly mediates the relationship between WOM dimensions and market participation.
Practical implications
This study provides useful insights to smallholder farmers on how to use WOM dimensions to enhance more market participation in formal markets, especially through proper WOM message delivery.
Originality/value
The current study solves the problem of information asymmetry among smallholder farmers through WOM. It is perhaps the first study to establish the link between WOM dimensions and market participation among smallholder farmers in the context of developing countries.
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David Hermsdorf, Meike Rombach and Vera Bitsch
The purpose of this paper is to investigate food retailers food waste reduction practices in Germany. The focus is on selling and redistributing agricultural produce with visual…
Abstract
Purpose
The purpose of this paper is to investigate food retailers food waste reduction practices in Germany. The focus is on selling and redistributing agricultural produce with visual impairments and other surplus food items. In addition, drivers and barriers regarding the implementation of both waste reduction practices are explored.
Design/methodology/approach
In total, 12 in-depth interviews with managerial actors in the food retail sector and a food bank spokesperson were recorded, transcribed and analyzed through a qualitative content analysis.
Findings
In contrast to organic retailers, conventional retailers were reluctant to include agricultural produce with visual impairments in their product assortments, due to fears of negative consumer reactions. Another obstacle was EU marketing standards for specific produce. All retailers interviewed engaged in redistribution of surplus food. Logistics and the regulatory framework were the main barriers to food redistribution.
Originality/value
The present study adds to the existing body of literature on food waste reduction practices as it explores selling produce with visual impairments and elaborates on the legal background of food redistribution in German retail. The results are the foundation for providing recommendations to policy makers and charitable food organizations.
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This study investigates the impact of business networking activities and governance mechanisms on the performance of small and medium tourism enterprises in Tanzania’s tourism…
Abstract
Purpose
This study investigates the impact of business networking activities and governance mechanisms on the performance of small and medium tourism enterprises in Tanzania’s tourism industry. This study aims to provide insights into how networkig and governance can enhance operational efficiency, market access and overall performance.
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Amare Abawa Esubalew and Sunday Abayomi Adebisi
Understanding the factors that drive entrepreneurial success is crucial, and the role of greed in this context remains controversial. This study investigates how strategic…
Abstract
Purpose
Understanding the factors that drive entrepreneurial success is crucial, and the role of greed in this context remains controversial. This study investigates how strategic entrepreneurship (SE) influences success, with greed as a mediating factor.
Design/methodology/approach
Using survey data from 127 respondents, we applied exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM).
Findings
The findings indicate that while SE enhances success, greed hinders it. Notably, greed does not significantly mediate the relationship between SE and success, and its impact is not gender-sensitive.
Research limitations/implications
These insights contribute to the broader understanding of entrepreneurial dynamics and suggest that future research should explore additional moderating factors such as cultural background, industry type and organizational size.
Originality/value
This research broadens the understanding of the impact of greed on entrepreneurial success, an area that has not been extensively studied. It also uniquely explores the moderating role of gender in the relationship between SE and greed, offering fresh theoretical and practical perspectives on the factors influencing entrepreneurial success.