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This study aims to examine the most influential drivers, both product-specific and consumer-specific, affecting Asian consumers' willingness to pay (WTP) for organic olive oil.

To individuate the most influential drivers of WTP for organic products and to assess their effect, in terms of configurational paths and consumer profiles, this study sequentially employs explorative factor analysis approach and a fuzzy-set qualitative comparative analysis method. The survey is carried out in different areas of Asia (e.g. Pakistan, Vietnam and China).

The results suggest that Asian consumers' WTP for organic products is described by consumer-specific drivers (gender, occupation and household size) as well as product-specific drivers (product authenticity and sustainability, consumer ethnocentrism and food fraud risk perception).

The findings of the study permit the identification of different drivers that move consumers' WTP for organic olive oil. The study contributes to setting the ground for companies to propose and implement efficacious marketing strategies for organic olive oil in importing countries, such as Asia.

This study aims to present an integrated green transport sustainability model (GTSM) to comprehensively understand and explain the multifaceted dynamics of green transport initiatives. The purpose of the study is to evaluate gaps in understanding the interactions between socio-economic and environmental goals in green transport systems using structural equation modelling (SEM) to help in drafting sustainable transportation policy for larger acceptance and true implementation by the stakeholders. The study examines different constructs that collectively influence green transport policy effectiveness (GTPE). Ultimately, the study aims to provide a robust framework for improving the effectiveness of green transport policies and regulations.

Grounded in empirical evidence, the study utilizes SEM to demonstrate the interplay between policymaking, socio-economic factors, technological consideration and environmental outcomes in green transport. The research framework is developed based on the comprehensive review of the literatures to embrace sustainability in transportation considering stakeholders perceptions. The study navigated a GTSM under socio-economic and environmental goals for road-mapping sustainability and larger acceptance of green transportation.

It is found that technological advancements in transportation are the most significant determinants of GTPE. This implies the need to develop advancements in technologies to embrace the larger acceptance of green transport. Promotion of environmentally sustainable transportation practices, socio-economic factors and use of eco-friendly transportation modes are also found as significant predictors of GTPE, which suggested that the policies aimed at up-gradation of socio-economic standards and the use of environment friendly modes of transport can help in promoting the active involvement of stakeholders to use green transportation.

The study originally investigated critical constructs to assist in preparing sustainable transportation policy for larger acceptance and true implementation by the stakeholders. The study reciprocated its originality by presenting an integrated model related with green transport sustainability dimensions based on theoretical constructs to examine the interplay between policy effectiveness, technological advancements, socio-economic factors and environmental outcomes. The study addressed the key pillars of green transportation and originally highlighted the importance of socio-economic factors and technological advancements in advancing green transport sustainability. It is recommended that the policymaker should make investments in green transport infrastructure and should design a policy for integration of green transportation with a focus on the engagement of all stakeholders for practical implementations.