Azizah Ismail, Norwani Mohd Nazari and Nur Ainna Aznida Abdullah
The purpose of the study was to identify and analyze the fuzzy relationships among criteria for the development of community-based tourism (CBT) in Malaysia through a…
Abstract
Purpose
The purpose of the study was to identify and analyze the fuzzy relationships among criteria for the development of community-based tourism (CBT) in Malaysia through a multi-stakeholder lens. By exploring these relationships, the study aimed to provide valuable insights for stakeholders and policymakers to enhance the sustainability and effectiveness of CBT initiatives in Malaysia. The focus was on understanding the interplay between environmental, economic and socio-cultural criteria to guide decision-making and planning processes for sustainable tourism development.
Design/methodology/approach
The study utilized a quantitative approach, specifically employing a fuzzy multi-criteria decision-making (MCDM) model known as decision-making trial and evaluation laboratory (DEMATEL). This methodology allowed for the integration of diverse perspectives from multiple stakeholders involved in CBT in Malaysia. By using DEMATEL, the researchers were able to analyze the complex relationships among sustainable criteria, identify causal factors and assess the interdependencies among environmental, economic and socio-cultural dimensions. The approach aimed to provide a comprehensive understanding of the criteria influencing the sustainability of CBT development in Malaysia.
Findings
The findings of the study revealed that environmental and economic factors emerged as pivotal causal criteria influencing socio-cultural outcomes in the development of CBT in Malaysia. The research highlighted the importance of multi-stakeholder collaboration in building sustainability in CBT, emphasizing the need for regular meetings, shared decision-making processes and clear communication channels among all involved parties. These insights empower stakeholders to make informed decisions and prioritize criteria for sustainable CBT development, ultimately contributing to the well-being of communities, preservation of natural and cultural heritage, and long-term environmental sustainability.
Research limitations/implications
The study's limitations include the focus on CBT in Malaysia, which may limit the generalizability of the findings to other contexts. Additionally, the research relied on a quantitative approach, potentially overlooking qualitative nuances in stakeholder perspectives. Future studies could address these limitations by exploring diverse geographical locations and incorporating qualitative methods to capture a more comprehensive understanding of sustainable criteria in CBT development. These implications suggest opportunities for further research to validate and extend the findings in different contexts and with a broader range of stakeholder perspectives.
Practical implications
The practical implications of the study include providing guidance for tourism policymakers and key stakeholders in developing effective policy interventions for CBT in Malaysia. By understanding the complex relationships among sustainable criteria, stakeholders can make informed decisions to foster environmental, economic and socio-cultural growth in CBT initiatives. The findings offer insights for creating economic opportunities, promoting fair trade practices and enhancing linkages between CBT and local businesses. These practical implications aim to support sustainable decision-making, planning processes and implementation strategies to ensure the long-term success and positive impact of CBT in Malaysia.
Social implications
The social implications of the study underscore the importance of multi-stakeholder collaboration in CBT development in Malaysia. By engaging various stakeholders, including host communities, government agencies, non-governmental organizations (NGOs) and tourists, the research promotes social cohesion, cultural exchange and community empowerment. Enhancing social interactions and mutual understanding among stakeholders can lead to inclusive decision-making processes, equitable distribution of benefits and the preservation of local heritage and traditions. These social implications emphasize the potential for CBT to contribute to social well-being, cultural preservation and sustainable development, fostering positive social impacts and strengthening community resilience.
Originality/value
The originality and value of the study lie in its exploration of the complex relationships among sustainable criteria for CBT development in Malaysia from a multi-stakeholder perspective. By utilizing the DEMATEL method and quantitative analysis, the research offers a novel approach to understanding the causal factors influencing environmental, economic and socio-cultural outcomes in CBT initiatives. The study's findings provide valuable insights for stakeholders and policymakers to make informed decisions, prioritize criteria and develop effective strategies for sustainable CBT development. This original contribution enhances the understanding of sustainable criteria relationships and empowers stakeholders to drive positive change in the tourism sector.
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Andriani Kusumawati, Rizki Yudhi Dewantara, Devi Farah Azizah and Supriono Supriono
This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention. In addition…
Abstract
Purpose
This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention. In addition, this research contributes to the discussion of post-COVID-19 city branding that needs to be considered in the development of future tourism marketing.
Design/methodology/approach
A quantitative approach was used with PLS-SEM statistical analysis and a 263-tourist sample. The study was conducted on tourists from Malang Regency in Indonesia by distributing questionnaires modified from previous studies in a similar context.
Findings
The results of this study found that there were significant influences of city brand personality on brand experience, brand satisfaction, brand experience on perceived risk, brand satisfaction on revisit intention and perceived risk on revisit intention. This study also presents the mediating role.
Research limitations/implications
The study was only conducted on a small regency in Indonesia, and therefore the results cannot be generalized for other cities over the world.
Practical implications
The proposed study model suggests that stakeholders must seek to socialize services to potential tourists, so that tourists can understand the description of tourism activities that can be enjoyed during the COVID-19 pandemic and the way they travel in the future.
Social implications
Understanding the determinant factors of city branding post-COVID-19 was valuable for developing marketing strategies to cope with intense competition among the city.
Originality/value
This study emphasizes the determinants of COVID-19 perceived risk and revisit intentions as explained in the tourism marketing literature by considering the role of brand satisfaction, brand experience and city brand personality which significantly contribute to build the city competitiveness. Therefore, various creative strategies should be implemented to promote the city as well as escalate tourist visits without ignoring the pandemic’s risks.
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Kamaruzzaman Yunus, M.A. Zuraidah and Akbar John
This study aims to examine the metal pollution in coastal sediment in the Peninsular Malaysia.
Abstract
Purpose
This study aims to examine the metal pollution in coastal sediment in the Peninsular Malaysia.
Design/methodology/approach
Approximately 141 published studies were screened from 1,285 documents and reviewed to determine the existing pollution status in the coastal areas of Peninsular Malaysia and the metals under review were Pb, Hg, Cd, Ar, Cu, Zn, Cr and Ni. Sources of pollutants and their effect on biological systems, marine organisms and human health were addressed in this review as well as recommendation of heavy metal removal or remedies in short. Emphasis is placed on marine pollution, particularly on the toxic metal accumulation in biota.
Findings
This study has revealed the different concentrations of pollutants, low, moderately, and chronically contaminated areas from heavy metals and the consequences to aquatic ecosystem and indirectly to human health, since an increasing in the coastal developments in Peninsular Malaysia.
Originality/value
This study has revealed the different concentrations of pollutants, low, moderately, and chronically contaminated areas from heavy metals and the consequences to aquatic ecosystem and indirectly to human health, since an increasing in the coastal developments in Peninsular Malaysia.