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This study aims to systematize the drivers of nascent entrepreneurship in tourism and to suggest avenues for future research. As a consequence of the pandemic, a reduction in early-stage entrepreneurial activity was reported worldwide. The countries that responded best to this situation were those that fostered entrepreneurship at this early stage, designated as nascent. Hence, research on nascent entrepreneurs requires particular attention.

To address this study’s goal, the authors have examined the development of nascent entrepreneur literature in the last two decades and discussed how the literature on tourism nascent entrepreneurship relates to the mainstream literature in terms of theoretical frameworks. The authors explored specificities of the tourism industry to propose new research avenues to explore the theme of new venture creation in the hospitality and tourism sector.

The authors divided the implication of tourism specificities into main themes: motivations, human and social capital and government and incubators. Several research questions for future research are proposed.

By focusing on nascent entrepreneurship, researchers and policymakers can obtain important insights from projects that have not been implemented, going beyond those that have been successfully undertaken, as aimed at in entrepreneurship research.

This research contributes to the nascent tourism entrepreneurship literature by providing theoretical and empirical research questions to advance existing knowledge in tourism nascent entrepreneurship.

This study aims to provide a new perspective on the factors determining a country’s tourism performance, understand the interrelationships among these factors and explore their implications for the future of tourism in high-income countries.

The study employs a fuzzy-set qualitative comparative analysis (fsQCA) using five variables from the World Economic Forum’s Travel and Tourism Development Index (TTDI). The focus is on identifying seven configurations of antecedents of Travel and Tourism Industry Gross Domestic Product (T&T Industry GDP).

The study identifies seven configurations of antecedents influencing T&T Industry GDP, revealing how these factors operate in different scenarios, specifically in countries with high and low T&T GDP. These configurations offer insights into potential future pathways for tourism development.

The study implies that tourism is a complex phenomenon influenced by multiple interacting factors. It provides a framework for understanding how different combinations of factors can lead to high or low tourism performance, offering valuable insights for anticipating and shaping the future of tourism.

This study adds value by providing a more nuanced understanding of the tourism industry, challenging the notion of singular effects of variables and highlighting the importance of analyzing multiple, interacting factors in understanding and predicting tourism performance. It contributes to the field of futures studies by offering a tool for anticipating potential future scenarios and their impact on the tourism industry.

With a growing preference for active, authentic, and cultural experiences over traditional ones, creative tourism has garnered significant academic interest. This study offers a comprehensive review of creative tourism research, delineating its evolution, prominent contributors, pivotal areas, and prospective trajectories through a bibliometric analysis.

Employing a bibliometric analysis using the biblioshiny and VOSviewer software, this study systematically reviews 198 articles on creative tourism identified and retrieved from the Scopus database.

A notable increase in creative tourism research is witnessed in recent times, with Portugal and the Netherlands leading in publications and citations, respectively. This review also pinpoints key authors, countries, institutions, and journals shaping the field, and presents emerging themes such as authenticity and creative experience, culture and heritage, urban and rural contexts, and co-creation in creative tourism.

Identifying core research contributors (authors, countries, institutions, journals) and contributions (themes, topics) assists academics in seeking collaborations and shaping future research. Practitioners are advised to adapt these trends (authenticity, co-creation, sustainability) into their strategic planning to meet market demands.

This study offers a seminal review of creative tourism through a bibliometric analysis, a technique that leverages the power of technology (data, software) to engage in retrospection and projection—the hallmark of benchmarking studies across fields, including tourism. Noteworthily, this study provides a detailed summary of the field’s trajectory and significant trends, positioning itself as an essential reference for academic scholars, industry professionals, and policymakers with a keen interest in creative tourism.